Gaming

Azerion acquires AdPlay and strengthens Italian digital advertising foothold

Published

2 years ago

November 24, 2022

Reading Time: 2 minutes

Today, Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them.

Umu tAkpinar, co-CEO of Azerion, comments: “I am pleased to announce the acquisition of AdPlay and strengthen our advertising business in Italy. The AdPlay team is a perfect fit with our Azerion culture, and their local expertise and experience will add to our ability to help our Italian customers to get the results they need from their advertising budgets. I am also very excited to welcome AdPlay’s Italian partners to the Azerion platform and grow our business together with them as well as extending our connected TV and digital out of home reach in the local market.”

Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its robust current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy and increase its relevance as a partner that delivers easy, impactful and affordable access to large and diverse audiences through highly engaging content.

European Gaming Congress 2024 (Warsaw, Poland)

Additionally, AdPlay recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is currently collaborating with the official digital channels of Lega Serie A, allowing for content distribution of various kinds, including highlights of all the Serie A TIM matches, and Coppa Italia Frecciarossa for the next two sports seasons.

The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction is effective as of 11th November 2022. AdPlay generated approximately €12 million gross revenue in 2021.

This announcement follows various previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million for a total aggregated consideration (combination of cash and shares) in the range of €90 million to €100 million.

FreezeNova

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

Published

3 days ago

December 20, 2024

GamingAmericas.com

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs

If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

Published

6 days ago

December 17, 2024

GamingAmericas.com

synot-games-officially-certifies-over-140-games-in-brazil

SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

Gaming

SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

Published

1 week ago

December 16, 2024

GamingAmericas.com

spga-introduces-code-of-conduct-to-highlight-member-commitment-to-compliance-and-safety-in-social-and-promotional-gaming

The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.

The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure:

Age verification to limit real money play to users 18 and older
Proper identity verification (Know Your Customer or KYC)
Location verification of customers
AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA.

“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”

In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.

“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.