eSports
20 years of HyperX: How Has the Gaming Industry Changed?
Paul Leaman, Vice President EMEA, HyperX provides some insight into just how much the gaming industry has changed in the last 20 years.
Over the last 20 years the gaming industry has changed and grown exponentially. By 2026 it is expected to be worth $321 billion. Besides this financial growth, we’ve seen huge strides in the visual aspect: video games from 8-bit graphics to almost lifelike characters and the introduction of VR. But it isn’t just the look and feel of games that has changed over the last 20 years. The technology we use to game, how we consume our games and who games, have all evolved in ways that few could have predicted in 2002. Here’s a look at some of the most fascinating developments in the gaming industry and what has led us to where we are today.
Evolving tech – the rise of wireless
Rewind 20 years and the PS2 and Xbox were still relatively new consoles to the market, having both launched within two years prior. For those who are not familiar with them, what they will probably find most surprising by today’s standards is that they came with wired controllers. Fast-forward a mere six years and we truly saw the beginning of a new wave of gaming technology – the rise of wireless. Xbox, PS3 and Nintendo Wii, all came with wireless controllers as standard and it would be the start of the modernisation of how people gamed. Wireless became the norm rather than the exception for controllers, headsets, mice, keyboards and chargers. As the technology continues to expand, more users are upgrading to wireless gaming hardware. The wireless gaming headset market alone, is expected to grow by 996.69 million USD during 2020-2024.
For a long time, wired connections led the way for enthusiast gamers. Having a more reliable, stable, physical connection would give you the least amount of lag or delay. However, significant research and development in the modern space has meant this is no longer the case. The ability to deliver to near-zero latency connectivity in wireless hardware has paved the way for its rise. Another important determining factor for gamers switching to wireless is due to aesthetics. Gamers can now create clean and tidy gaming set-ups that seamlessly fit into the design of their room.
Wireless headsets are becoming one of the most popular wireless gaming technologies. They offer freedom to gamers, with no cables to get tangled up in and the ability to move and talk freely. In today’s market most wireless gaming headsets have been designed so gamers spend less time charging and more time gaming in complete comfort with ergonomic designs. The biggest question mark has always been battery life and battery life degradation. However, this year we saw the first headset with up to 300 hours battery life and now gamers even have the option of in-ear buds, perfect for gaming on the move. Which begs the question, what will be possible next?
Gaming as a force for good
As the passion for gaming continues to grow around the world, it is no longer just seen as a hobby, but a thriving industry that is showing no signs of slowing down. Over 439 million people around the world tuned into esports events in 2020. This is a huge development from 2002 when competitive gaming was still very much in its infancy. While there is still a long way to go for gaming to be more inclusive, there have been huge strides taken in the last 20 years.
There is a long way to go to make gaming more inclusive for women and as it should be. However, over the last 20 years the industry has massively changed. There are now dedicated communities for women gamers, such as Sugar Gamers, r/GirlGamers and Women in Games International. These offer female gamers a greater voice and a safer space to make friends, share their experiences and learn more about the industry. We also have more female gaming ambassadors, that are improving women’s representation in games and communities specifically for female gamers. These play their part in facilitating a healthier environment and help pave the way to a brighter future for gaming.
Gaming is a great force for connecting different people, regardless of race, sexuality and gender. Gamers and the gaming industry is misunderstood by many, with typical stereotypes wildly outdated. In reality, the gaming community is over two billion globally and is very diverse and inclusive. For example, in the US alone, 65% of women between the ages of 10 and 65 play mobile games and research shows that 86% of UK parents game. If we think about COVID-19 and the global shutdown that ensued, gaming provided people with a way to stay connected virtually, even when they were physically isolated. Our research also showed that 50% of parents in the UK felt gaming improved their child’s mental health during lockdown and 52% felt their child coped better in lockdown because of gaming. And while we all need to stay on top of our screen time, gaming has a lot of benefits and can teach people values and skills. Multiplayer games foster teamwork and communication, gaming communities nurture belonging, and games can provide people a useful escape in troubling times. It is different for each person but ultimately, gaming has the power to be a force for good.
Online gaming
In the last 20 years, the world of online gaming has burst onto the scene and grown at a mindboggling rate. Since 2007, the online gaming market has continued to grow at a significant rate, with an annual growth rate of over 20% over the last five years. In the last 20 years, esports has gone from a vibrant niche to a central form of entertainment across the globe. Over 439 million people around the world tuned into esports events in 2020 and research from Nielsen found that 82% of global consumers played video games or watched video game content during the peak of the COVID-19 pandemic.
This meteoric rise has led to the opening of arenas such as the HyperX Esports Arena in Las Vegas. A multilevel arena designed to host every form of competitive gaming, the size and standard of the arena is one which historically was associated with traditional professional sports teams. Gaming is no longer just something people do in their spare time at home, it has place in a 30,000 square foot arena. We’re also seeing this level of growth as for many young gamers their idols and the “celebrities” they follow are no longer always in the traditional media. They’re streamers and content creators, such as Tim The Tatman or Valkyrae.
What to expect next
The transformation of the gaming industry over the last 20 years is nothing short of remarkable. The developments of huge online communities, the rise of gamers from all over the globe, from all different backgrounds, the constantly evolving technologies, and the growth of esports and online communities. Like any budding industry, it won’t stop here and it is going to be a fascinating journey. With the rise of new technologies, developing VR even further, completely immersive gaming; the possibilities are endless. And no doubt the next 20 years will be even more exciting.
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2026 summit
HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda
The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.
While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.
Stage 1: Compliance & Regulation
This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.
Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.
Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.
Stage 2: Expert Panels Stage
This track is a powerhouse of innovation-focused dialogue.
Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.
Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.
Stage 3: Main Focus Stage
This stage is split into two powerful themes across both days.
Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.
Stage 4: HIPTHER Academy
Designed for hands-on learning and skill development, this stage blends education with real-world application.
Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.
Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.
Don’t Miss Out – Secure Your Spot Now
With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.
Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.
The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dota 2 esports
Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams
The Esports World Cup Foundation (EWCF) has officially announced the inaugural Esports Nations Cup (ENC) 2026, bringing a new national team-focused layer to the global esports calendar.
Set to debut in Riyadh, Saudi Arabia from November 2–29, 2026, the ENC will feature elite competition across 16 esports titles, emphasizing national pride, iconic rivalries, and global fan engagement.
The ENC 2026 introduces a $45 million funding commitment to empower players, coaches, clubs, and national teams through a structured and sustainable prize model. This investment supports the growth of esports globally and ensures fair, performance-based rewards for all participants.
Three-Part Prize Model: Players, Clubs, and National Teams
The ENC 2026 prize framework is designed to promote equality, transparency, and long-term growth across the esports ecosystem:
- $20 million directly awarded to players and coaches across 16 esports titles
- $5 million in club incentives for teams releasing players to participate, tied to player performance
- $20 million via the ENC Development Fund to support national team operations, logistics, travel, marketing, and program development
“National teams add a compelling layer to esports, rooted in identity and pride,” said Ralf Reichert, CEO of EWCF. “Our prize model rewards performance, supports clubs, and strengthens the long-term pathways for players and national programs.”
Player-Centric and Transparent Prize Structure
ENC 2026 guarantees all qualified participants at least three matches, with equal placement earning equal pay across all titles. Coaches are rewarded alongside players for the same placement. Key prizes include:
- First place: $50,000 per player
- Second place: $30,000 per player
- Third place: $15,000 per player
For team titles, payouts scale with roster size, ensuring consistent and fair distribution.
Global Growth and Rotating Host Cities
The ENC will rotate to major international cities after the Riyadh debut, establishing a biennial esports tournament that provides reliable structure for long-term planning by players, partners, and national federations.
Confirmed titles for ENC 2026 include Mobile Legends: Bang Bang, Trackmania, and Dota 2, with additional games to be announced soon.
A New Era for National Esports
By combining national representation with global esports professionalism, the ENC offers players a chance to compete for national pride while connecting fans to elite-level esports. Clubs benefit from performance-linked incentives, and national teams receive long-term support to expand development pathways and enhance competitiveness.
For updates and further information on the Esports Nations Cup 2026, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube, and the Esports World Cup Foundation on LinkedIn.
The post Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
betting brand marketing
Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports
Leading Brazilian iGaming brand Esportes da Sorte has announced a high-profile sponsorship agreement for the FIFA World Cup 2026 broadcasts on SBT and N Sports, reinforcing its presence during one of the most influential sporting events in the world.
The partnership includes extensive brand activations throughout the entire tournament, spanning television, streaming, and digital media.
The sponsorship package delivers wide national exposure through SBT’s free-to-air broadcasts, simulcast coverage, the +SBT streaming platform, and the N Sports pay-TV channel. In addition to traditional broadcast placements, Esportes da Sorte will activate across the broadcasters’ digital ecosystems, including official websites, YouTube channels, and other owned digital platforms.
According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the initiative strategically aligns the company with one of the largest moments of audience engagement in global sport. The FIFA World Cup represents a unique opportunity to amplify brand recall, increase engagement frequency, and strengthen emotional connections with football fans.
“The World Cup is a global event that concentrates attention, conversation, and excitement on an unparalleled scale. In Brazil, it represents one of the most powerful moments of sports audience mobilisation. Maintaining a consistent and high-frequency presence on SBT’s broadcasts allows us to expand our brand positioning and deepen Esportes da Sorte’s connection with the football fan experience,” Campos explained.
On television, Esportes da Sorte will feature prominently through promotional spots, opening and closing idents, commercial break placements, and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme, airing throughout the competition, alongside integrated editorial content within the broadcasters’ schedules.
Digitally, the brand will be embedded within the official World Cup broadcasts on SBT and N Sports, while also appearing in additional content initiatives produced by both channels. This multi-platform strategy ensures comprehensive coverage of the tournament, maximising visibility and engagement across broadcast and online audiences.
With this partnership, Esportes da Sorte further cements its position as a major player in Brazil’s regulated iGaming market, leveraging the cultural power of football and the global reach of the FIFA World Cup to strengthen brand equity and long-term consumer affinity.
The post Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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