Caesars Entertainment
SL Green and Caesars Entertainment Announce Pursuit of New York Gaming License for World-Famous Times Square
SL Green Realty Corp. and Caesars Entertainment announced a partnership to redevelop 1515 Broadway as a premiere entertainment and gaming destination in the heart of Times Square, one of the most visited destinations in the world. Caesars Palace Times Square will not only provide billions in tax revenue to New York City and State, it will also accelerate New York’s economic recovery through strategic partnerships with area businesses utilizing its industry-leading loyalty program Caesars Rewards, home to more than 65 million members. Caesars Rewards members will be able to use credits at Broadway shows, local hotels, restaurants, retail stores, comedy clubs, entertainment venues, and more, driving more tourists to area businesses and creating thousands of direct and indirect jobs in and around Times Square.
In addition to major economic benefits to all Times Square stakeholders, SL Green and Caesars are proposing significant security and traffic improvements as part of their proposal, which would boost Mayor Adams and the NYPD’s efforts in Times Square. These efforts will make visitors feel safer, improve mass transit, encourage pedestrian travel, and mitigate vehicle congestion in the area, pursuant to a proposed traffic plan to be included as part of the project.
Caesars Palace Times Square will be designed to include a Broadway Theater for The Lion King. The development will also bring Caesars Entertainment’s more than 50 years of globally-recognized excellence in entertainment, food & beverage, and gaming to New York to deliver a best-in-class experience that will be authentic and complementary to the Times Square entertainment district.
“We believe that Times Square offers the best location for a new resort casino that can attract tourists and benefit local businesses. We’re excited to pursue this license with Caesars and our many local partners. Our approach will ensure that under-represented communities benefit both in terms of employment and investment opportunities,” said Marc Holliday, CEO of SL Green. “A casino in Times Square is in keeping with existing uses in the area. Times Square is the center of the entertainment universe. Because we are proposing a renovation, once the license is issued, we can open quicker than other facilities, which require entirely new construction, changes in law, and will be disruptive to their local communities.”
“Caesars is thrilled to partner with SL Green in connection with a five-star project that will meet and exceed New Yorkers’ expectations for world-class entertainment, immediately enhancing New York City’s tourism engine and elevating this one-of-a-kind global destination to new heights,” said Tom Reeg, CEO of Caesars. “As one of the largest mobile sports books in New York, Caesars is passionate about New York itself. Caesars is also deeply invested in New York-based restaurant groups, chefs, and entertainers from across the Empire State.”
Actors’ Equity stated, “The proposal from the developer for a Times Square Casino would be a game changer that boosts security and safety in the Times Square neighborhood with increased security staff, more sanitation equipment, and new cameras. We applaud the developer’s commitment to make the neighborhood safer for arts workers and audience members alike.”
“Carmine’s has been in business in Times Square for over 30 years, and the public-private investments that were made in the late 90s and early 2000s literally transformed Midtown,” said Jeffrey Bank, President and CEO of the Alicart Restaurant Group, which operates Carmine’s and Virgil’s BBQ. “It is time for us to reinvest again – Times Square is the beating heart of New York, but everyone in Times Square is still hurting from the pandemic. The Caesars Palace proposal is the key to bringing tourists back, making Times Square safer, and is exactly the economic driver we need to not only recover but continue to grow and create more jobs.”
“A successful bid will provide a much-needed boost to area theaters, hotels, restaurants, and businesses and commit to fund a wide range of neighborhood initiatives and improvements to make Times Square the safest, cleanest, and most pedestrian-friendly entertainment district in the world,” said Michael Prohaska, Business Manager of Laborers’ Local 79. “This would mean bringing thousands of good union jobs to Midtown and enabling innovative new training and apprenticeship programs — initiatives that will provide disadvantaged community members with pathways to sustainable employment.”
“A trip to New York isn’t complete without a visit to Times Square – it’s the crossroads of the world,” said Geoff Ballotti, President and CEO Wyndham Hotels & Resorts, which franchises 38 hotels in Manhattan and the Great State of New York. “A project of this scale and scope will help bring more tourists back to Times Square, fill hotel rooms not only here, but all across the City and create great jobs at the same time.”
“We know how to bring crime rates down in Times Square because we’ve done it before. With better security infrastructure and 24/7 monitoring, we can anticipate and prevent crime – we just need the financial and political willpower to do so,” said former New York City Police Commissioner William Bratton. “SL Green and Caesars’ proposal for Times Square goes beyond routine, in-house security and would invest millions in a new public-private safety initiative. This investment will ensure Times Square is safe for years to come.”
Caesars is the largest North American gaming operator with more than 50 casino properties across its portfolio, retail and/or mobile sports betting in 27 jurisdictions, and iGaming in five jurisdictions. Caesars Palace Times Square will be 100% privately funded. Caesars will license its brand and manage the operations under a long-term management contract.
In addition to its breadth of experience in operations and development, Caesars prides itself on its 30-year legacy in responsible gaming. Since creating the industry’s first responsible gaming program in 1989, Caesars has devoted millions to organizations working to combat problem gaming. Its pioneering responsible gaming training program reaches every Team Member through Operation Bet Smart, a required company-wide course devoted to problem gaming awareness training, and Project 21, a required class focused on preventing underage gambling. Additionally, the company has more than 1,600 Responsible Gaming Chairpersons and Ambassadors who are specially trained to assist guests who may show signs of a potential gaming problem.
Recently named to the Civic 50 as one of America’s 50 Most Community-Minded Companies, Caesars’ PEOPLE PLANET PLAY framework ensures it acts with integrity and care for its Team Members, communities, and the environment, with stated goals around environmental impact, diversity, equity and inclusion, and community support. Among those goals is a commitment to increase representation of women and people of color in leadership roles to achieve full gender and racial parity by 2025, the promise to reduce water consumption by 20% per square foot by 2035, and a pledge to divert from landfills 65% of all waste generated at our properties by 2030.
Powered by WPeMatico
Bread Financial
Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase
Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.
Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:
- A complimentary hotel night upon anniversary (up to $300)*
- $50 Slot Play*
- $100 Caesars dining credit*
- Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*
“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”
“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”
Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.
Welcome Offer
- Platinum Status upgrade*
- 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
- 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*
Annual Bonuses
- 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
- 15,000 Tier Credits with $50,000 annual spend*
The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.
The post Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Caesars Entertainment Launches Signature Blackjack Surrender Across Online Casino Platforms in New Jersey
Caesars Entertainment Inc. announced the launch of its second proprietary online casino table game, Signature Blackjack Surrender, which is now live across Caesars’ marquee online casino platforms, Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in New Jersey. Developed by Empire Creative, Caesars’ in-house games studio, this release follows last month’s successful debut of Caesars Palace Signature Multihand Blackjack Surrender and continues the Company’s momentum in delivering brand-led, best-in-class digital casino experiences.
This latest release further strengthens Caesars’ development and distribution of exclusive in-house iGaming content that reflects the sophistication of its legendary brands. Signature Blackjack Surrender is designed to offer a highly intuitive experience for players who prefer traditional singlehand gameplay, wrapped in the luxurious aesthetic of the various Caesars Palace iconic online gaming brands.
“Signature Blackjack Surrender marks the latest triumph of our in-house developed content, which is becoming a core piece of our online casino foundation. Signature Blackjack Surrender is the perfect complement to Caesars Palace Signature Multihand Blackjack Surrender, which successfully debuted last month,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“Every detail in Signature Blackjack Surrender has been carefully crafted to deliver the look, feel, and energy of a live blackjack table. We’re proud to follow up our multihand product with a singlehand version that’s equally refined, intuitive, and brand aligned. This is the next step in building a robust library of Caesars-exclusive games that players can’t find anywhere else,” said Scott Krell, Senior Director of Game Products & Head of Studio at Caesars Digital.
Signature Blackjack Surrender retains the same exciting and innovative features found in Empire Creative’s first release, Caesars Palace Signature Multihand Blackjack Surrender, including:
• Ambidextrous Game Modes – Left and right-handed modes where all players can enjoy a comfortable and ergonomic gaming experience regardless of their dominant hand.
• Brand-Aligned Design – Player-selectable table felts combined with the iconic Caesars Palace laurel wreath.
• Comprehensive Wagering Options – Advanced betting options such as surrender, even money, and insurance, allowing players more choice over their gameplay strategies.
• Customizable Audio Experience – Immersive gaming mechanics tailored to each player’s preferences through eight player-selectable proprietary audio tracks.
• Safety Net – Designed to prevent accidental bets, reducing the risk of making unintended selections during gameplay.
• Voiceover Flexibility – For a personalized experience with a choice between male and female voiceovers for game audio.
Coming soon: Caesars’ first slot title developed in collaboration with Bragg Gaming, Triple Golden Shields, is set to debut later this summer, marking the next evolution in Caesars’ exclusive content roadmap.
Those 21 and older in New Jersey can download the Caesars Palace Online Casino app on iOS or Android, or access the platform on desktop to be the first to enjoy Signature Blackjack Surrender. Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available for players 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, these platforms seamlessly integrate with Caesars Rewards, the Company’s industry-leading loyalty program, allowing players in the United States to earn Caesars Rewards Credits redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.
The post Caesars Entertainment Launches Signature Blackjack Surrender Across Online Casino Platforms in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.
Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”
Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.
The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.
-
Asia6 days agoDigiPlus Backs Stricter Online Gambling Regulation
-
AGCO6 days ago
Prime Skill Games Inc. Official Response to AGCO Press Release
-
Australia6 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Baltics6 days ago
Push Gaming levels up in Latvia and Estonia with OlyBet
-
Africa5 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa
-
Aristocrat Interactive6 days ago
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration
-
Aquisitions/Mergers5 days ago
Pavilion Payments Acquires CasinoSoft
-
Betpro5 days ago
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap
