Gaming
Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition

Flexion Mobile’s influencer marketing agency Audiencly is metamorphosing many of its 6000-7000 top influencers on to TikTok using a disruptive service from Liteup Media.
The recently launched cost per install (CPI) service offers game developers a way to target users on TikTok and works in a similar way to automated ad buying. TikTok is currently the fastest growing social media platform and, importantly for game developers, the best for reaching Gen Z (zoomers) — 10 to 25-year-olds, the biggest audience for many game categories.
TikTok is predicted to reach 1.5 billion monthly users by the end of the year. Over half of them will be zoomers. TikTok is the most engaging social media platform, with an average user session of 10.85 minutes. It is inherently viral which means that even accounts with only a small number of followers can trigger millions of views for the right video.
“TikTok has the potential to reach a whole new generation of game players,” says Adrian Kotowski, CEO of Audiencly, “so it’s vital for developers to include influencers on the platform in their marketing mix. By offering our carefully curated group of content creators the chance to add TikTok to their output, we’re giving our clients instant access to this channel. They retain the same tried and trusted influencer personalities but with Liteup they reach out direct to the TikTok generation.”
Disruptive influencer tech
Liteup automatically connects developers with influencers through its mobile app in a way that precisely matches target audiences. To date, Liteup has focused on micro influencers but there is no limit on the size of an influencer’s audience. This means nano-influencers can sign up, but so can Audiencly’s much higher profile personalities.
The influencers include details of their TikTok followers and the type of content they create when they sign up with Liteup, allowing developers to precisely target the audiences they need to reach. The app-based service tracks influencer followers and advertisers are only charged when a new user installs a game. This allows developers to control spend and performance in the same way as they can with other forms of user acquisition.
Audiencly is wholly owned by Flexion Mobile, a company whose core business is taking Android games and giving them an additional audience and revenue on the alternative app stores. Flexion has just completed a US$500,000 investment in Liteup Media, taking a 20% stake in the company. This is testament to how important Flexion believes TikTok influencers are in game user acquisition.
“Expanding our service for game developers is a major goal for Flexion,” says CEO Jens Lauritzson. “Advertising is no longer enough to raise the profile of a game and influencer marketing is becoming ever more attractive for user acquisition. Liteup’s disruptive service combined with Audiencly’s expertise in influencers is exciting because it fills a need that no-one else is really addressing.”
Investment improves Liteup
For Liteup, the Flexion investment and Audiencly tie-up have significant advantages.
“Flexion’s investment has allowed us to accelerate development significantly,” says Aaron Baker, Liteup’s CEO. “In a matter of months, it has taken us from a minimum viable product to a feature-rich creator app with improved UI/UX, analytics, and an in-app content system. This makes it incredibly easy for influencers and creators to come on board.”
The fragmentation of the market is a big problem for game developers wishing to use influencers as part of their user acquisition mix. By coming together with Liteup, Audiencly is now able to offer access to a broad spectrum of influencers across a number of social media platforms.“
We’re starting to consolidate influencer marketing for games,” says Adrian Kotowski, “allowing UA experts to reach a range of influencer types through a single point of contact. Developers need a reliable return on investment from performance marketing and, with influencers, that’s exactly what we are able to give them.”
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Gaming
THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL

Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today announced The Polytopia World Championship with a prize pool of $10,000 USD and a live final broadcast from Stockholm.
The Polytopia World Championship is set to launch this fall, uniting players from across the globe in an epic showdown of fast-paced strategic mastery. The tournament will be themed to Battle of the Tribes. Players will choose to compete with one of Polytopia’s 12 in-game tribes; each with a unique regional theme and skillset.
The tournament will begin with open qualifiers, giving everyone a chance to prove themselves. From there, players will advance through tribe-specific playoffs and head-to-head elimination rounds, each match bringing them one step closer to glory.
The top six players will earn a spot in the live finals in Stockholm on December 6: an in-person event streamed online for fans worldwide. In addition to live commentary of the tournament, the fan event will also provide behind-the-scenes content from the Midjiwan team.
The winner will be awarded a prize pool of $10,000; making this tournament the biggest competitive event in The Battle of Polytopia’s nine year history.
Christian Lovstedt, CEO of Midjiwan AB, commented: “This marks a major new step for Polytopia’s competitive scene, featuring a fresh tournament format and enhanced broadcasting that makes it even more exciting for viewers to watch, learn, and get inspired by the world’s top players.“
The matches will be played on the Polytopia Official Space on the Challengermode esports Platform.
The planned dates are:
September:
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Sep 13–14
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Sep 20–21
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Sep 27–28
October:
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Oct 4–5
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Oct 11–12
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Oct 18–19
November:
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Oct 25–26
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Nov 1–2
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Nov 8–9
Nov 22–23
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Faceoff
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Final Qualifier
Dec 6
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World Championship Live Event
The post THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL appeared first on European Gaming Industry News.
Gaming
Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems

Polemos, a Web3 gaming infrastructure platform, announces a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox, and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League, and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios, and platforms.
The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.
Carl Wilgenbus, CEO of Polemos.io, stated, “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”
“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this.” said Dave Harris, a partner at Guinevere Capital. Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.
Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education, and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.
Today, Polemos also started the official Token Generation Event (TGE) for the $PLMS utility token. The TGE began at 5:00 AM UTC on June 23rd, 2025, marking a step in the platform’s development to integrate blockchain technology within the gaming sector. Now available on MEXC and Uniswap, $PLMS gives users entry into the Polemos GameFi ecosystem.
The $PLMS token is designed to serve as the utility and governance token for the Polemos ecosystem. It is intended to facilitate platform functionalities, including asset management, player incentives, and participation in ecosystem governance. The TGE follows prior development phases and strategic partnerships, contributing to the framework of Polemos’ Web3 gaming offerings.
Details of the $PLMS TGE:
- Official TGE Start: June 23rd, 2025, at 5:00 AM UTC.
- Exchanges: MEXC & Uniswap.
The post Polemos Announces Partnership With Guinevere Capital to Drive Monetisation and Growth Across Gaming Ecosystems appeared first on European Gaming Industry News.
Central Europe
German Federal Government Significantly Increases the Budget for Games Funding

Good news for games companies in Germany: the Federal Government’s budget plans provide for the significant increase in the games funding budget long demanded by game – The German Games Industry Association. The Federal Government’s draft budget provides for a total of 125 million euros annually from 2026. The new funds are in line with the calculations made by the game association for the funds required until the introduction of additional tax incentives for games, as announced in the coalition agreement.
“That’s encouraging! The new federal government, and above all Federal Minister for Research and responsible for games Dorothee Bär, is following up its words with action. Following the clear statements in the coalition agreement, the significant increase in games funding less than 50 days after taking office has already set a key course. The funding will ensure growth again and provide the necessary breathing space to implement the additional tax-based games funding planned in the coalition agreement at the same time. This decision is an important and encouraging sign that Germany is creating internationally comparable conditions and wants to catch up quickly in the competition between games locations,” said Felix Falk, Managing Director of game – The German Games Industry Association.
The post German Federal Government Significantly Increases the Budget for Games Funding appeared first on European Gaming Industry News.
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