Canada
History of Slot Games
Slot machines are easily one of the world’s most recognizable and iconic forms of gambling. Because of this, it is estimated that almost 1.8 million slot machines are active in casinos around the globe.
Like anything else, however, slots were not always this popular. From a humble beginning, they have grown in complexity, ingenuity, and entertainment value over the years. This has been especially true since the advent of online slots – the best of which you can find on visit slotsource.com.
To trace back the origins of these great gambling machines, we’ve outlined the history of the slot. So, read on to see how your favorite gambling medium grew to be what it is today.
The Idea of Slots
While technically it is a slot machine, the first ever slot is not considered actually to be one by most people. This is because the machine, invented in 1891 by Sittman and Pitt in New York, didn’t pay out any cash. Instead, all prizes were paid out in free drinks or cigars. This makes sense because these machines were mainly found in pubs and bars.
The machine was relatively simple and gave the main idea from which modern slot machines evolved. The slot had five drums used to play. These drums rotated on a central pin until a lever was used to activate a stopping mechanism, which stopped the drums one at a time. This lever is what is credited for the nickname one-armed bandit.
Each drum held ten cards from a standard playing deck totaling 50 cards. The only cards missing from this deck were the ten of spades and the jack of hearts. The reason for excluding these cards was to increase the house edge and give players a lower chance of winning.
The First Slot
Building on the idea of Sittman and Pitt, Charles Fey began working on his version of a slot machine. Because it offered automatic payouts and, in later versions, even featured coin checkers to detect fake coins, Charles is credited with being the father of slot machines and first released his invention in 1895.
After using bells as a symbol in the game, his machine (called the Liberty Bell) only featured three reels rather than the five of Sittman and Pitt. It also didn’t feature any cards. Instead, it used hearts, diamonds, spades, horseshoes, and the iconic liberty bell.
The reduced reels and symbols made it easier for the machine to detect a win and pay out accordingly. However, while the machine was hugely popular, Fey forgot to patent his design. Because of this, other producers quickly began cloning the machine and flooding the market.
Due to the influx of machines and the popularity of gambling, the government decided to take action. So, in 1902, gambling was officially outlawed. However, slot manufacturers found a unique way around the ban rather than curbing the problem.
Machines were designed to offer payouts of prizes like candy or other treats rather than money. These offered people the same thrill of gambling but ensured they only received something they could snack on rather than cash. During this era, a manufacturer called Herbert Mills produced the first ever machine using fruit symbols, which are still widely used today.
The Electrical Slot Revolution
By 1964, many companies were trying to develop the next big slot machine. This development was accelerated because gambling was seen as more acceptable, and the laws regarding the activity were beginning to soften. No company made as much progress, however, as Bally.
Bally is credited with inventing the first ever electromechanical slot machine. This machine, titled Money Honey, featured fully electric reels that could pay out up to 500 coins — a feat no other slot could boast. Even though the machine was electric, the trusted lever was still present, as it was thought that removing it would throw off people from what they had been used to doing.
The release of Money Honey sparked a new era in slots, and soon many other companies began producing fully electric slot machines. During the evolution of the machines, the popular lever used was abandoned in favor of a simple button.
Slots continued in much the same vein until 1976, when something new blew the industry wide open.
Video Slots
In 1976, after many years of much of the same, a company called Fortune Coin (which would later be bought by IGT) produced the world’s first video slot machine. The game used a TV screen display and a random number generator that strongly resembles today’s slot machines.
After initial testing in Vegas, the machine grew massively in popularity, and video slots became the norm worldwide. Then, in 1996, the industry was again shaken up by the introduction of the first slot that also had a bonus round.
Adding a bonus to games made slots the most popular form of gaming by far. As such, slots began taking over most space in physical casinos. At the same time, online slots started making an appearance in the library of online casinos.
Online Slots and Onward
While the first online casinos, which appeared in the late 90s, usually only offered games like roulette, slots soon began making their way into many different casino game libraries. Their popularity soon caught on like wildfire, and many developers started looking to develop the next great game in earnest.
Soon, online slots took on a life of their own and were no longer developed to emulate the games offered in physical casinos. Instead, because of the freedom to be creative, developers began producing many unique and wonderful games that accelerated the popularity of gambling online.
Since then, online slots have become an almost unbelievably big industry. The online gambling market, worth $61.5 billion in 2021, is said to be comprised of as much as 70% slots. This means that of this massive amount, slot games alone generate almost $43.05 billion.
This growth means that slots have continued to grow and are still actively being developed. Today, work is underway to adapt slots to virtual and augmented reality to try and discover the next great leap in the evolution of this gambling icon.
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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