Gaming

Application phase for the Games Lift Incubator 2022 starts

Published

2 years ago

May 11, 2022

Reading Time: 4 minutes

Developers and games start-ups from Hamburg can apply for the extensive funding and support program Games Lift Incubator until June 14, 11:59 pm CEST. As part of the program run by the location initiative Gamecity Hamburg, five teams get financial support of 15,000 euros, three months of coaching and mentoring, slots in a co-working space as well as access to the Games Lift Network composed of numerous mentors from the international games industry. Upon completing the program, the teams will get continued support for twelve months with additional coaching and the help of a PR agency specializing in video games. A quick overview of the program and its benefits in only 30 seconds is available in this trailer video: https://youtu.be/VA5RxX_nq2A

Gamecity Hamburg has been organizing the Games Lift Incubator once a year since 2020 to support solo devs, developers, founders and start-ups in Hamburg with the development of digital games with high market potential.

„The development of digital games is a Herculean task – especially for young teams who have just begun working on their projects. With the Games Lift Incubator, we create the ideal environment to support the teams at each step of their way and help them to manage challenges as well as to reach milestones in the best way possible. The closely-knit network of developers and companies in Hamburg allows us to offer the teams a unique combination of expertise, coaching and public funding”, explains Amanda Förtsch, project manager at Gamecity Hamburg and member of the Games Lift Incubator 2022 Awarding Committee.

The timeline for the Games Lift Incubator 2022

Applicants and teams from Hamburg as well as devs and teams who aim to relocate to Hamburg can apply for the Games Lift Incubator 2022 until June 14. The Awarding Committee invites the most promising teams to pitch their projects online and five teams are subsequently accepted in the Incubator. The incubator program begins September 12 and runs until the beginning of December. Following the graduation event for the five teams on December 8, Gamecity Hamburg continues to support the graduates for another year of individual coaching with professional advisors and the help of a PR agency specialized in video games.

Further information about the Games Lift Incubator is available on the official website: https://www.gamecity-hamburg.de/incubator/. Applications can be submitted online until June 14, 11:59 pm CEST.

“Games Lift Insights” information event on May 24

To give an impression of what awaits participating teams in the workshop program of the Games Lift Incubator, Gamecity Hamburg will host the online workshop “Games Lift Insights” on May 24, 2022, 4:30 pm CEST. Cassia Curran, business development and strategic advisor specialized in games and Games Lift mentor, will share her knowledge on market analysis for indie games. Also, the Gamecity Hamburg team will join in to answer participants’ question about the Games Lift program and application process. More information and registration for the event: https://games-lift-insights-2022-market-analysis.eventbrite.de

The Awarding Committee

The Awarding Committee, composed of experts from the local games industry as well as representatives of Gamecity Hamburg and Hamburg’s Ministry of Culture and Media, decides which applications are accepted into the Games Lift Incubator 2022:

Mareike Ottrand is professor of Interactive Illustration and Games at the HAW Hamburg University of Applied Sciences as well as co-founder and art director at Studio Fizbin. The German development studio is known for titles like “The Inner World” and was awarded the title of “Best Studio” at the German Video Game Awards last year.

Ole Schaper is CEO and CTO of the mobile games studio Sviper, known for the game “Super Spell Heroes”, which was able to raise a seven-figure sum from international investors. He brings his experience from both developer and management positions at development studios as well as founder and CEO of his own companies to the table.

Wolf Lang is co-founder of the Hamburg-based indie studio THREAKS and CEO of the event agency Super Crowd Entertainment, which specializes in the games industry. Super Crowd Entertainment was awarded a special prize by the jury of the German Computer Game Award for its virtual exhibition concept called “Indie Arena Booth Online”, which allows indie developers to be digitally present at gamescom, the largest European video game exhibition.

Jens Unrau is Head of the Department of Media and Digital Economy at the Ministry of Culture and Media of the Free and Hanseatic City of Hamburg and has been supporting the development of the local media and digital economy for over 20 years. He has been a point of contact for the games industry in Hamburg since 2003 and brings his experience as the initiator of the first Hamburg prototype funding program as well as member of the Awarding Committee of the new Gamecity Hamburg prototype funding to the table.

Amanda Förtsch is project manager at Gamecity Hamburg and responsible for the concept and execution of networking events and funding programs like the Games Lift Incubator. She previously handled numerous clients and projects at Super Crowd Entertainment and was involved in the development of the Gamecity Online Hub as well as the organization of the community convention MAG! and the Hamburg Games Conference.

The mentors

A variety of professional mentors are available to the participating teams as part of the Games Lift Incubator. This year’s mentors include Heather Chandler, consultant in the games industry and former Senior Producer for Fortnite, as well as Jörg Luibl, experienced games journalist, amongst others. Additional supporters of this year’s Incubator program will be revealed soon.

Gaming

FANDOM EXPLORES THE GROWING IMPORTANCE OF GAMING & SELF-EXPRESSION IN 2024 INSIDE GAMING REPORT

Published

2 days ago

May 21, 2024

GamingAmericas.com

fandom-explores-the-growing-importance-of-gaming-&-self-expression-in-2024-inside-gaming-report

Study Provides New Insights Into How Brands Can Authentically Engage With Gamers to Help Them Express Their Best Selves Off-Screen.

KEY FINDINGS

Gaming has exploded over the past decade, becoming one of the most dynamic and expansive industries across the globe. Fandom, the world’s largest fan platform, dives into the heart of the gaming community to uncover the evolving motivations behind why people game in its 4th annual Inside Gaming report. The 2024 Inside Gaming report – a proprietary study coupled with Fandom’s first-party data from its 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – captures a notable shift: gaming is increasingly seen as a means for personal expression, exploring one’s identity and providing empowerment and confidence in one’s real life.

Dominant Gaming Motivations

While stress relief remains the top reason people turn to games, a striking 46% of gamers list creation, imagination, and self-expression as their main motivations for gaming, up 10% from last year.

Influence on Gaming Habits

People who are gaming for self-expression, creation & imagination are 30% more likely to increase their gaming time, feeling more drawn to the gaming world than ever before.

Games Driving Self-Expression

60% of gamers claim that self-expression through gameplay is more important to them than ever before. Titles like Minecraft, Fortnite, and Roblox lead in enabling personal expression through extensive customization options, open-world exploration, and other game updates

Exploring Gamer Identity

The report also highlights a significant gap between players’ in-game identities versus their real-life personas, with 80% of respondents feeling their gaming identity differs from their real-life identity.
However, half of respondents claim they’d prefer to be more like their in-game personality IRL and 72% would feel more favorably towards brands that help them achieve this.
This is especially true of 18-34 year olds, multicultural (specifically African American & Hispanic) audiences as well as women and non-binary audiences.

OPPORTUNITIES FOR MARKETERS

Emphasize Self-Expression:

Self-expression is a key driver for gaming engagement. In fact, 32% of gamers want their physical appearance to be more like their in-game appearance.
Brands that align with this motivation can enhance their connection with gamers. For example, this represents an opportunity for fashion & beauty brands to explore dedicated product extensions for gamers looking to explore this self-expression.

Create Brand Safe Spaces:

64% believe that gaming communities are vital safe spaces where they can truly be themselves, presenting opportunities for brands to foster and cater to these communities.

Align with Gamers’ IRL Aspirations

Many gamers wish to integrate their gaming and real-life personas. Brands that help facilitate this integration can achieve deeper consumer relationships.
The study found that 48% of gamers want their IRL skills to be as strong as their gaming skills, opening up an opportunity for brands to explore how they can create ways to provide gamers with products that enhance IRL skills and provide a sense of accomplishment & achievement they get while playing.

“From character customization to cosplay and content creation, video games have empowered gamers to explore, express and enhance their identity – nearly two thirds of gamers claim it’s easier to be themselves with a controller in their hands,” said Stephanie Fried, CMO of Fandom. “With the growing significance of gaming as a means for self-expression and personal evolution, it’s crucial for brands to connect to these motivators to help players bring their gaming personas to life in the real world.”

For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected].

Methodology:

Fandom surveyed 5,000 entertainment and gaming fans globally to understand the ever changing entertainment landscape. The insights from the study were joined with proprietary insights from Fandom’s first-party platform data of over 350MM users, 45MM content pages across 250K wikis.

Gaming

Flexion Enters into Partnership with Jam City

Published

2 weeks ago

May 9, 2024

Niji Narayan

flexion-enters-into-partnership-with-jam-city

Reading Time: < 1 minute

Flexion, the games marketing company, has partnered with Jam City, a leading mobile entertainment company behind some of the world’s highest-grossing and most enduring mobile games, to bring a selection of the publisher’s best-in-class games to the Alternative App Stores: Amazon Appstore, Huawei App Gallery, Aptoide, ONE store, Samsung Galaxy Store, DT Hub and Xiaomi GetApps.

“We are always looking for new opportunities to build our network of global players, and Flexion is a proven partner that will help introduce our award-winning titles to new audiences in the alternative stores,” Curtis Barnes, Senior Director of Publishing Operations for Jam City, said.

“We’re all about helping developers like Jam City reach the full potential of their games. We’re delighted they have chosen us to add revenue and audiences for their games on the alternative app stores,” Jens Lauritzson, CEO of Flexion, said.

The post Flexion Enters into Partnership with Jam City appeared first on European Gaming Industry News.

Gaming

Mobile Games Index: Analysis of 95M Game Interactions Reveals Shifting Engagement Trends, Available Now

Published

2 weeks ago

May 7, 2024

George Miller

mobile-games-index:-analysis-of-95m-game-interactions-reveals-shifting-engagement-trends,-available-now

Reading Time: 2 minutes

The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.

The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on their mobile devices, filling the gap in industry knowledge and enabling game developers and user acquisition specialists to benchmark their products and ultimately target the right audiences with the right content.

Moving forward, it is up to the industry decision-makers to analyze the findings and promptly adapt to the newly-emerged engagement trends from MGI 2024, effectively engaging desired audiences.

A Peek at Shifting Engagement Trends to Capitalize on

Based on predictions from Statista, the overarching trend in the market is its robust growth with a forecasted expansion from $166.1 billion in 2024 to $227 billion by 2028.

Remarkably, Card games are expected to grow the most dramatically at 13.8% a year, nearly doubling their global revenue by 2028. Judging from the engagement charts of MGI 2024, the main driver of growth in this category is Solitaire games. The audience is showing a clear preference for Solitaire – these games hold 7 out of 10 positions in the top list of card games worldwide by time spent with titles from MobilityWare, Gimica, Scopely, and Playvalve, among others.

What allows the market to show revenue growth is the positive changes in global daily time spent. After the dip in engagement highlighted by the last year’s Index, adjoe confirms that average daily sessions have rebounded to 21.5 minutes from 17.3 minutes reported last year, marking a 22% increase.

The most engaged demographic of mobile gamers globally is the 40-49 age group, which has experienced a remarkable 33% increase in daily gaming time, now at 23 minutes daily. The strategies targeted at older demographics over the past 12 months can be deemed successful. However, this has led to a loss of focus on engaging Gen-Z, which has shown only modest growth in time spent.

The MGI also reveals that women are outpacing men in daily gaming time across most genres – as reported for the 4th edition in a row. This consistent and high performance makes the female audience a continuously safer bet when it comes to user targeting.

Another continued trend is the dominance of top publishers such as Supercell, Garena, King, and Playrix, while there’s still space to occupy for smaller publishers. For instance, ForgeGames tops the engagement charts with their game Special Forces Group 2 – capturing over 43 minutes of average daily engagement.

The insights continue in the MGI 2024, going granular to segment and visualize global mobile game engagement data from adjoe by genre, region, and demographic. At the same time, Statista’s extensive market research provides a macro-view of the current and future industry, offering figures for global downloads and revenues with forecasts extending to 2028.

Mobile Games Index 2024 Is Available in Open Access

The MGI 2024 goes deep below the surface of market data and creates a comprehensive snapshot of the mobile gaming industry today. Inside are

For developers and marketers, this report is the green light to benchmark performance against industry leaders and align their products with the rising expectations of mobile gamers. This comprehensive tool is now available for free to inform decision-making and help optimize strategies for short- and long-term actions.

The post Mobile Games Index: Analysis of 95M Game Interactions Reveals Shifting Engagement Trends, Available Now appeared first on European Gaming Industry News.