Cryptocurrency
FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency
FACEIT, the world’s leading platform for competitive online gaming, has today announced a multi-million dollar partnership with Cake DeFi, one of the world’s fastest growing crypto fintech platforms, which allows users to earn cash flow from their crypto. Facilitated by Pivot Agency, the collaboration will provide Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke and multifaceted gaming experiences which will offer the community a chance to win crypto. This year Cake DeFi will be offering players more than half a million dollars in prizes, paid in crypto.
Research suggests that 55% of the Millennials gamers own crypto as compared to just 5% of all Millennials1, illustrating the natural connection between the gaming and crypto industry.
The partnership with FACEIT marks Cake DeFi’s first move into the gaming and esports space. The agreement will offer the company access to FACEIT’s 25 million user base, the largest network of competitive gamers, and will offer players a unique opportunity to earn actual crypto prizes while playing. Furthermore, through Cake DeFi’s platform and access to decentralised finance applications, they can compound their winnings and earn returns on their crypto.
Michele Attisani, Co-Founder & CBO of FACEIT said: The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward thinking and educated when it comes to crypto, so the partnership we chose had to bring tangible and substantial value to be of interest. The collaboration with Cake DeFi is much more than brand integration, and offers our community clear experiential and financial benefits which go beyond what any partnerships of this type has delivered before.
FACEIT users are core gamers who spend an average of 2.5hrs a day on the platform. A recent survey of FACEIT users found that many were already interested in, and investing in crypto, showing a natural synergy between both brands and industries:
- They are innovative thinkers with 66% agreeing that cryptocurrencies are the future of online transactions
- 80% have heard of Crypto
- 36% invest in Crypto
- 46% very Likely or Likely to use Crypto in next 12 months – 4x more likely than the general population to use Cryptocurrency for online purchases
The partnership will incorporate Cake DeFi Missions, involving in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also include Cake DeFi Weekly Tournaments which will run throughout the year and will be open to FACEIT players around the world. Players will be able to earn even greater rewards on the crypto they win when they sign up to Cake DeFi. All crypto prizes are redeemable through their Cake DeFi account, allowing FACEIT to expand its current play-to-earn offering.
Speaking about the partnership, Dr. Julian Hosp, CEO and Co-Founder of Cake DeFi said, “Gamers have a natural affinity with crypto and they can now join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they game, and further earn returns on their crypto through our platform. In 2021, we paid out US$230 million in rewards to our customers. So it’s a win-win-win for FACEIT gamers.”
Cake DeFi is the leading crypto fintech platform that provides users access to DeFi (decentralised finance) services and applications such as liquidity mining, staking and lending, which generates regular returns for users. They currently manage over $1 billion in customer assets and offer users one of the highest returns on crypto in the market, as a one stop platform that is easy-to-use, secure and transparent. Last year they paid out $230 million in rewards to customers and this year they are looking to increase this to 74% more, or $400 million, in rewards.
Powered by WPeMatico
affiliate marketing
ReferOn adds crypto finance layer to automate affiliate payouts
ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.
ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.
The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.
On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC Engine
BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC
Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.
Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.
Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.
The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.
Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.
Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.
The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”
The new features are now live across multiple markets, subject to local regulatory availability.
The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto
Paysafe launches Pay with Crypto solution to meet US iGaming market demand
Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.
With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.
After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.
The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.
Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.
Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”
Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”
-
Africa6 days agoSpringbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
-
affiliate marketing6 days agoCasinoCanada partners with FortuneJack to expand crypto casino coverage
-
Asia6 days agoNOVOMATIC to Debut New Linked Progressive Innovations and Expanded Portfolio at G2E Asia 2026
-
Baltics6 days agoKanggiten: From B2C Insight to B2B Performance in iGaming
-
Alex Fonseca5 days agoSuperbet expands football presence with naming rights deal at Bahia-based club
-
Canada5 days agoCasinoCanada announces partnership with FortuneJack casino
-
Central Europe5 days agoTipico Casino Enters into Partnership with Holstein Kiel
-
Adjarabet5 days agoOctoplay launches in Georgia with Adjarabet



