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Ludo launches game-changing new Game Concept feature to support developers to plan, create and make great games

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Ludo, the AI powered creativity platform for game developers, has launched the world’s first Game Concept creator. This new tool revolutionises the game creation process, quickly producing an integrated Game Design Document (GDD) at the click of a button. The Game Concept feature is free to use, and supports developers to create a gold standard GDD that can easily be exported and shared with publishers.

Ludo’s Game Concept feature is fully integrated with the platform’s many tools, including the Game Ideator, enabling developers to easily input characters, mechanics, storylines, levels, items, features and controls, with everything in one place at their fingertips. More than just an improved text editor, the presence of AI suggestions for new concepts in this new iteration of the platform make it completely unique.

The evolution of Ludo’s GDD into a unique Game Concept creator marks a move to a more rapid-flow, collaborative, ideas based workspace which can be used by any developer, student, studio or creator to ideate and present their ideas. Add to this Ludo’s state-of-the-art AI and machine learning features, and it’s easy to see why Ludo’s already sizable kit of creativity tools is a go-to for creators from every corner of the gaming industry.

Tom Pigott, CEO and Founder of Ludo says: “With the games industry continuing to grow at a remarkable rate, and more people than ever before keen to try their hand at creating games, making the development process as efficient as possible is crucial. Ludo’s complete creativity toolkit is the only platform dedicated to streamlining the game development creative process, allowing users to work efficiently and effectively.

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“With our newly introduced Game Concept feature, we have succeeded in bringing together a wide array of useful tools to help creators to build an integrated GDD. This new feature is the result of Ludo’s research and the latest state-of-the-art AI. By having a range of creativity tools in one space, users can quickly conceptualise new game ideas, and create the perfect document to share with potential publishers.”

Ludo’s free online toolkit helps game developers to be more productive, with new features which have markedly improved the usability and efficiency of the platform. The Game Elements feature joins an already sizable kit of creativity tools, and has markedly improved the usability and efficiency of the platform. Users can now simply input a description of their game concept, or start from an already generated idea, and Ludo will quickly suggest hundreds of ideas for mechanics, game plots, characters, game universes, levels and many more. Ludo’s premium tools can save developers and creators hours of work and streamline their creative process, with the Game Elements feature alone reducing the time that studios spend on game design by up to 50%.

An improved UX integrates all of Ludo’s features, including the recently launched Image Generator, Daily Trends, Top Charts, and the Game Ideator. This means the platform is easier to navigate and more systematic to creators, ultimately allowing them to spend less time ideating and researching, and more time developing their concept and creating their next game.

In what is the fastest growing industry in the world – VentureBeat recently quoted PwC as saying the games industry looks set to grow by 4.4% year on year through 2025 – time is an invaluable resource. In launching these new features, Ludo has moved to streamline the game development process further than ever before, making it easier for developers to create their next games efficiently and effectively.

Everton Vieira, CEO and Co-Founder of IzyPlay Studios says: “It is important to have access to as many tools and as possible when developing your next game, especially when time is at a premium. Ludo’s data-driven platform helps produce games that are more likely to succeed within the industry.

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“Our game ‘Adventure Miner’ was the product of using Ludo’s many tools and features. Blending games and genres within the hypercasual scene is almost guaranteed to produce exciting new concepts for games. Ludo is able to do this incredibly efficiently, and its wide array of tools ensures that studios are able to develop games that appeal to a wide audience quickly and effectively.”

Ludo uses state of the art machine learning and natural language processing to instantly suggest game ideas and mechanics, review gaming trends, and consistently provide on-demand help to inspire developers and creators. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo quickly returns multiple written game concepts, artwork and images, by analyzing its growing database of 1.2 million games and over 4 million images.

The complete creativity toolkit, Ludo contains a number of unique features including Slack integration, ‘Instant Feeling Lucky Generations’, an Image and Icon Generator, and a vast data centre designed to keep developers up to speed on the latest gaming trends worldwide. With the introduction of a new free credit system, the platform and tools are now accessible to all, with paid tiers available to help businesses to expand their use of Ludo’s functionality.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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