Asia
Gameloft For Brands & NODWIN Gaming enter into a partnership in India; will collectively build opportunities for brands to engage around esports in racing games
NODWIN Gaming, one of the world’s leading gaming and esports companies has expanded its portfolio through a partnership with leading video games developer Gameloft for creating opportunities for brands and gamers to engage around the Asphalt Racing IPs. They will collectively work with brands and partners to create and execute esports events for “Asphalt 8: Airborne” and “Asphalt 9: Legends” in India.
“We are delighted to tie up with Gameloft, which has a strong worldwide presence and is focused on publishing for the mobile market. For NODWIN Gaming, Gameloft brings in necessary optionality for brands who want to associate with a new genre and format of racing esports. This partnership will allow these brands to engage with like-minded communities. Together, we look forward to further building, consolidating and diversifying the Indian gaming space,” said Akshat Rathee, Co-founder and Managing Director at NODWIN Gaming.
The association also makes up for an avenue for in-game advertising solutions proposition to brands through Gameloft for brands inventory on “Asphalt 8: Airborne” and “Asphalt 9: Legends”. As the spectrum of gaming and esports broadens day by day, brands are looking at genres that fit their unique style. Racing has recently emerged as a popular genre among gamers besides shooting and it creates an alternative space for brands to attract engagement through advertising and activations.
“India is an important market for Gameloft and the growth of esports in India does offer a great opportunity to build engagement with the users of the Asphalts IP. We believe, as a genre, arcade racing has the potential to connect with a larger gaming audience. This fits in well, offering racing experiences which let everyone prove themselves in jaw-dropping races, feeling the thrill of high-end cars in a highly immersive environment. With NODWIN as the biggest gaming and esports player in India, we are excited to enter into this relationship, which can enable users with bigger events going forward,” said Florent Vallauri, Managing Director, SEAP region at Gameloft.
NODWIN Gaming will organize and host all upcoming Gameloft events in India keeping in mind the huge mobile gaming market and its competitive side in the country.
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Asia
Onlyplay Enters into Strategic Partnership with Ritchie Rabbit
Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.
Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.
Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.
Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.
Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”
The post Onlyplay Enters into Strategic Partnership with Ritchie Rabbit appeared first on European Gaming Industry News.
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
Asia
Indonesian Govt to Form Task Force to Tackle Online Gambling
Indonesian President Joko Widodo has chaired a limited meeting which discussed the efforts taken to eradicate online gambling in the country on Thursday 18 April, at Merdeka Palace in Jakarta. Minister for Communication and Information Technology Budi Arie Setiadi, in his press statement after the limited meeting, said that the Government will form a task force to counter online gambling.
“It has been decided that within a week, we will formulate measures to form an integrated task force in order to eradicate online gambling,” Budi said.
Minister for Communication and Information Technology mentioned that forming a cross-ministries/institutions task force is aimed to handle online gambling more thoroughly, collaboratively and efficiently.
“Gambling is an illegal act based on regulations. So, we need to impose measures effectively to settle it,” Budi stated, adding that his ministry will focus on handling online gambling websites and contents, while the law enforcement officers will enforce the law.
“Our authority is only to take down the websites, while the Financial Services Authority (OJK) blocks their financial accounts, and then followed by law enforcement officers, police officers, and the public prosecution service officers,” he remarked.
Similarly, OJK’s Chairperson of Commissioner Board Mahendra Siregar also highlighted the importance of holistic measures in eradicating online gambling in Indonesia.
“Some online gambling activities are not conducted in Indonesia, some are cross-borders, some do not use bank accounts, some needs to be tracked and traced through bank accounts, including transfers and so on. So, the next layers must also be addressed, and that way it leaves no empty rooms,” Mahendra explained.
Mahendra said that according to the institution’s authority, from the end of 2023 to March 2024, OJK has blocked around 5000 bank accounts that indicate its relation to online gambling.
“So far, we have cooperated closely with Communications and Information Technology Ministry. So, if we receive a list of bank accounts suspected to be used or are being used in online gambling activities, we immediately block them, and it has reached up to 5000 bank accounts,” Mahendra mentioned.
The post Indonesian Govt to Form Task Force to Tackle Online Gambling appeared first on European Gaming Industry News.
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