eSports
Everything you need to know as UK players battle with the world’s best in London at Red Bull Golden Letters, the unique Tekken 7 LAN event
This weekend, Red Bull Golden Letters will see scores of the UK’s best Tekken 7 players descend on London’s Red Bull Gaming Sphere to compete for a chance to play the very best in the world on Saturday 26th and Sunday 27th March.
The LAN event, streamed live from the Red Bull Gaming Sphere and hosted by UK Tekken caster Hassan “Spag” Farooq, will also feature Red Bull’s Tekken superstar Hoa ‘Anakin’ Luu, widely recognised as one of the best fighting game players in the world.
A landmark event for the fighting game scene, Red Bull Golden Letters promises fans a spectacle with a unique format that emphasises perfect plays and showing poise under pressure to earn ‘Perfect’ and ‘Great’ scores – Tekken’s iconic ‘Golden Letters’, that ramp up the stakes.
Here is all you need to know about Red Bull Golden Letters:
Open qualifiers will see 96 players from the UK battling it out against a packed field of challengers, professional players and Tekken superstars, aiming to beat the best in the world and be crowned Red Bull Golden Letters Champion.
The event at London’s Red Bull Gaming Sphere will feature Red Bull’s Tekken icon Hoa ‘Anakin’ Luu, alongside other pro players Super Akouma and Joey Fury, as UK players get a once-in-a-lifetime chance to play the very best live on stream and in person.
In typical Red Bull fashion, Red Bull Golden Letters switches up the traditional formula with a unique format that ramps up the drama and tension by rewarding perfect plays and poise under pressure.
In Red Bull Golden Letters, players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes. Incentivising high risk for high reward plays, Golden Letters switches up the traditional Tekken gameplay for unforgettable matches and moments.
The event will feature even more mouth-watering action for Tekken 7 fanatics, with a five-on-five Europe Vs The World clash on Sunday, alongside a Legion: Beat the Pro challenge that gives players another chance to take on the Red Bull Players and win exclusive Legion by Lenovo prizes throughout the weekend.
Making the competition even more of a spectacle, one of Tekken’s favourite figures, Hassan “Spag” Farooq will be hosting the event’s broadcast live from the Red Bull Gaming Sphere.
Format
Red Bull Golden Letters’ unique format offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.
Players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes, which incentivises high risk for high reward plays that shake up the format and gives fans more unforgettable matches and mouth-watering moments.
With 96 players entering from open qualifying, the field of competitors will be pitched against each other in intense bracket pools on day one, eventually whittling them down throughout the day to the top four players who will progress to the Championship Sunday.
Day two will see those four joined by well-known Tekken champions including Red Bull’s Anakin, leading to an epic Grand Finals to battle it out to be named Red Bull Golden Letters Champion.
The weekend will be punctuated with additional segments and challenges. The ‘Lenovo Legion: Beat the Pro’ challenges throughout the weekend will offer players a separate opportunity to take on the best Tekken players in the world for a chance to win exclusive Legion by Lenovo prizes.
Building excitement on day two ahead of the Quarter Finals, Tekken 7 fans will also be able to watch continents collide in a special exhibition match. Pitching five of Europe’s best players against the best the world has to offer, the 5-on-5 Europe versus The World match will see the likes of Anakin, Super Akouma and Joey Fury in a matchup for the ages
Schedule
Saturday March 26th:
- 11:30 GMT – Broadcast begins
- 12:00 GMT – Bracket Pools Wave 1
- 14:00 GMT – Bracket Pools Wave 2
- 16:00 GMT – Top 32 – Top 4 Knockout Rounds
Sunday March 27th:
- 12:30 BST – Broadcast begins
- 13:00 BST – Special Exhibition Match – 5-on-5 EU versus The World
- 14:00 BST until finish – Quarter Finals, Semi Finals and Grand Final
Broadcast
The LAN event will be hosted in London’s home of esports at the Red Bull Gaming Sphere in Shoreditch, and broadcast live on twitch.tv/redbull.
Saturday’s broadcast will begin at 11:30 on Saturday and Sunday.
Broadcast Talent
Host:
- Hassan ”Spag” Farooq
Casters:
- Rasheed “Bubsy” Jenkins
- Hussain “Gosain” Shah
- Kobi “K-Wiss” Scarlett
Partners
Red Bull Golden Letters is delivered in partnership with Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.
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competitive Tekken
Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster
Leading French esports organization Team Vitality has announced the signing of Neia, one of the most promising young talents in Tekken 8, as part of its Fighting Games division.
Following a breakthrough 2025 season and a standout showing at EVO Nice, the 16-year-old phenom has committed to representing Team Vitality for the next two competitive seasons.
Neia now joins an elite lineup within Team Vitality, training alongside renowned Tekken players Jeondding and KingReyJr, as well as the H-DOPE and K-TOPE duo CientifiKOF in Fatal Fury. The signing underlines Team Vitality’s continued ambition to nurture emerging talent while strengthening its presence across the fighting game ecosystem.
A breakout year for a rising Tekken star
Despite her young age, Neia has rapidly established herself as one of France’s most exciting Tekken prospects. Known for her mastery of Lili, she stands out for her aggressive playstyle, creative decision-making, and strong technical execution.
Her rise began on June 8, 2025, during a Kayane Session hosted at V.Hive, Team Vitality’s Paris headquarters. Spotted by French champion and content creator Kayane, Neia impressed immediately by defeating several high-level players, including a professional competitor — a performance that sparked widespread attention within the community.
Strong results on the international stage
Neia’s momentum continued throughout 2025:
- 13th place at Ultimate Fighting Arena (UFA) Paris in September
- 17th place at EVO Nice in October while representing French club BMS, eliminating top international players such as Tibetano
- 4th place at Galaxian Explosion in December, defeating Jodd in the top eight — her best result to date
These performances confirmed her status as a breakout Tekken 8 talent with significant international potential.
The next chapter in yellow and black
For the 2026 season, Neia has chosen to continue her competitive journey with Team Vitality, benefitting from world-class coaching, infrastructure, and performance support. Her next major milestones include Tekken World Tour Sweden (January 2026) and EVO Japan (May 2026).
Team Vitality’s commitment to talent development
As a major force in European esports, Team Vitality places player development at the heart of its strategy. By joining the organization, Neia will train in a high-performance environment alongside seasoned professionals, accelerating her growth on the international fighting game circuit.
Fabien “Neo” Devide, President and Co-Founder of Team Vitality, commented: “We are delighted to welcome Neia to Team Vitality. Her potential, seriousness, and determination fully reflect the club’s mindset. Alongside her mentor Kayane, we are proud to support her in this new phase and confident she will find the ideal conditions to thrive with our fighting game players.”
With Neia’s arrival, Team Vitality strengthens its Fighting Games roster while reinforcing its role in shaping the next generation of esports champions.
The post Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER dominates ICE Barcelona 2026 with prestigious double esports award win
BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.
The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.
BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.
Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.
Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.
The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.
BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.
Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”
The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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