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YOYOTECH named Official Esports PC Hardware Partner for EXCEL ESPORTS

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The partnership will see YOYOTECH provide EXCEL ESPORTS’ high-profile players with bespoke PCs as they look to level up their game 

British competitive gaming culture brand EXCEL ESPORTS is excited to announce the leading manufacturer of custom-built PCs, YOYOTECH, as its new Official PC Hardware Partner. As part of the partnership, EXCEL and YOYOTECH will work closely together on the creation of a bespoke and exclusive PC that will harness EXCEL’s brand.

The custom high-performance XL PCs will be housed across EXCEL’s training facilities in Twickenham, Berlin and its new London HQ in Shoreditch. Players from EXCEL’s four rosters in League of Legends, Fortnite, VALORANT and FIFA will also receive custom XL PCs. The YOYOTECH logo will also feature on the sleeve of the EXCEL jersey with its players championing the brand at the biggest esports tournaments in Europe.

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2022 marks a milestone year for EXCEL with several exciting announcements already under its belt. Most notably the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator, the relaunch of XL.GG, as the ultimate fan destination and a landmark partnership with JD Sports.

Founded in 2002, award winning YOYOTECH is one of the UK’s leading manufacturers of custom-built high-performance PCs and provider of complete esports solutions. Underpinned by strict quality management standards, YOYOTECH has more recently moved into offering esports arena builds and traditional high-performance gaming PCs for multiple private businesses and educational establishments. Recognised by industry publications including “World’s fastest PC” for beating Sun Microsystems.

James Fraser-Murison, Esports Advisor and Business Manager of YOYOTECH commented: “We are excited to announce our partnership with EXCEL ESPORTS. It’s great to work alongside a globally recognisable organisation, that shares our objectives to be the best and trusts in the quality of our hardware. YOYOTECH offers a complete esports solution, from PCs to arena builds, and this partnership will put us firmly on the global map with our fans and customers.

“We look forward to seeing YOYOTECH products enhance EXCEL’s players’ performance, and are excited to be cheering on the team together.”

EXCEL’s Commercial Director, Mark Carter added: “At EXCEL we always strive to be better today than we were yesterday, and provide our players with top class equipment to perform at their best. YOYOTECH are the obvious choice as the class leader for esports hardware, and we are delighted to announce our partnership with such a trusted supplier.

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“With shared values of inspiring current and future generations of gamers, we’re excited to develop a partnership that drives esports forwards as an accessible and inclusive space for casual gamers to experienced pro’s.”

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Esportes da Sorte

Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

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For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

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José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.

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Red Bull Home Ground Heads to New York this November

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Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.

This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.

For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.

At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.

The post Red Bull Home Ground Heads to New York this November appeared first on Gaming and Gambling Industry in the Americas.

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