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US data protection: Online habits and data breaches
ProtonVPN’s survey reveals US online data protection habits and how common data breaches are.
As an organization building an internet where privacy is the default, Proton are always interested in how people protect themselves and their data online. They asked 1,000 randomly selected people over the age of 16 questions about their online habits to reveal what the average US citizen is doing to secure their online data.
The survey results indicate just how common data breaches are, which data people are most concerned about being exposed, as well as the level of protection individuals use to keep their information safe.
ProtonVPN have highlighted the key findings from the survey below.
Gmail is the most common email provider, but iCloud is popular among people under 25
The survey asked respondents which email provider and internet browsers they used most.
Gmail came out on top as the most popular email provider, with 73.71% of respondents using a Gmail account.
Apple’s email service, part of the iCloud suite, was the fourth most popular overall. However, the results showed a sharp increase in iCloud accounts within the 16 to 24-year-old age bracket (over 18% had an iCloud account compared to under 10% of those above this age range), signaling a conspicuous appeal to the younger generation.
When evaluating email service providers, it’s important to consider their track record as well as the protections they have in place. Some email providers, such as Yahoo and Outlook, have suffered major data breaches. Other email providers, such as Gmail, have a good security record but scan your emails, track your purchasing habits, and share access to your messages with third parties. And, unfortunately, none of these popular providers, including Apple’s email service, offer end-to-end encryption or zero-access encryption.
ProtonMail uses zero-access encryption on all emails so that we cannot read your messages, meaning no third parties can read them either. It also means that even if there were a data breach, your messages would remain secure.
Most providers do now offer two-factor authentication for their logins, and you should always use this security measure. However, 2FA by itself won’t always be enough to protect your account, depending on the type of breach. It also cannot prevent your provider from selling or sharing your data. For a more private email experience, you need to use an encrypted service, such as ProtonMail, that protects all messages.
For internet browsers, Google Chrome came out on top with 63.45% of people using Chrome as their day-to-day browser, while Safari came second with 26.29% of people using Apple’s chosen browser as their main search provider.
Many people use Big Tech services simply because they come preinstalled on their devices or offer name recognition and speed. Yet these services are built on a business model of exploiting your data for advertising purposes, which is at odds with privacy. This is especially true with browsers, which is why using alternative services that minimize data collection is the best way to find what you’re looking for while handing over the least amount of information.
72% of people admit to using public WiFi networks without adequate security measures, despite privacy warnings
Though many may feel they are as careful as possible with their online security, do we give this as much thought when we are on our phones or on the move?
Chances are, when you have been out grabbing dinner, on holiday, or working from a coffee shop, you’ve logged into a public WiFi network. Our survey revealed that over 72% of people use public WiFi networks, despite the risks they pose to your privacy.
These WiFi networks often will make you agree to terms and conditions that allow them to monitor your browsing and link to your email so that they can sell that data to advertisers.
Having a trustworthy VPN running on your device can help with this issue, as the VPN encrypts your data, preventing the network operator from monitoring your online browsing.
Over a quarter of people surveyed had their data exposed in a breach
As part of the survey, we additionally asked respondents to enter their main email address into a website called haveibeenpwnd.com. This website is free to use and checks whether an email address has been exposed in an online breach.
Our survey found that 25.8% of people have had their data exposed in a breach online at least once. Over 10% hadn’t even realized this was the case before checking for the survey.
The website also checks if your email address has been subject to a “paste”. “Pasting” is a type of data breach where hackers copy and paste personal information, such as email addresses, names, passwords, and so forth, on specific websites, like PasteBin. This makes it much easier for others to obtain and share a person’s data. 20% of people who took part in our survey found that their personal information had been subject to “pastes”.
We asked respondents to specify the type of information they found being exposed the most. Three kinds of data were especially common:
- Email Addresses (57.19%)
- Passwords (38.36%)
- Usernames (33.22%)
The survey also asked respondents to specify the type of companies that had been breached. The social media industry had the highest percentages of people affected by a data breach (42.12%), followed by gaming (25%) and tech-based websites (20.55%).
A larger breakdown can be seen below:
| Social media | 42.12% |
| Gaming | 25.00% |
| Technology | 20.55% |
| E-commerce | 18.84% |
| Lifestyle | 17.81% |
| Banking | 17.12% |
| Creative | 11.64% |
| Fitness | 10.96% |
| Adult industry | 8.56% |
Unfortunately, there isn’t much anyone can do when an external company suffers a data breach. People trust that a company or website has as much security in place as possible to keep their online data safe. This is not always the case, and even companies with high security levels have suffered large data breaches.
Most large social media platforms have suffered data breaches, including Facebook in 2019 and TikTok, Instagram, and Youtube, where the information of millions of users has been exposed. In this case, there is nothing more these individuals could have done to protect their data.
If people are worried about their information being exposed from websites such as social media, sharing as little personal data as possible on these accounts will reduce the amount of data at risk in any potential breach.
82% of people are concerned about having their personal data exposed in a breach, but less than 21% would change their online habits
The team at ProtonVPN wanted to find out not just what information has been exposed online, but ultimately what information people are most concerned about being exposed.
The survey revealed that the three types of information people are most concerned about being exposed in a breach are:
- Bank details (54%)
- Passwords (43.53%)
- Physical addresses (18.13%)
Overall, 82% of people admitted to being worried about having their information exposed in online data breaches.
However, when we asked the same survey respondents about the precautions they take to protect themselves and their data online, their responses did not match this level of concern:
- Less than 23% of people said they read privacy policies to ensure their data will not be sold to third parties.
- Less than 20% of people said they have two-factor authentication (2FA) set up on all accounts, which keeps your accounts safe if your password is stolen or exposed.
- Moreover, when asked after taking the survey whether they plan to do anything more to keep themselves protected online, only 20.82% said they plan to do so.
But for those who want to take extra precautions, what more can you do to make sure they keep their data and online usage as private and secure as possible?
Steps you can take to protect yourself
Though a company data breach is not something an individual can protect themselves from, there are several precautions you can take to keep your data and online usage as secure as possible.
The security experts at ProtonVPN have given their tips on what to do if you are worried about your data being exposed online:
- Where possible, set up 2FA and extra steps to sign in to ensure your accounts are as safe as possible. With 2FA, even if someone obtains your login details, they will not be able to access your account without also having access to your second authentication pass.
- Don’t sign up for or share personal information with a website or service unless it is strictly necessary. We know that this is not easy with social media. However, we recommend sharing as little personal information as possible.
- When checking out, always untick any boxes that ask if they can keep your payment information for the next time you shop.
- Make sure all your passwords are different for each of your accounts, which is made easier by using a password manager. This means that if your data is obtained on one website’s data breach, hackers will not have access to your other accounts.
Sources and Methodology
Based on a survey of 1,000 US citizens aged 16 and over and picked at random from across the US, which took place in November 2021.
Censuswide conducted this survey on behalf of ProtonVPN.
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Bragg Gaming Group
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”
Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.
“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.
“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.
IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.
bet365
IBIA and PFA Canada join forces to provide sports integrity education to the Canadian Premier League
CPL first to benefit from CA$300,000 education fund commitment by regulated sports betting operators.
The International Betting Integrity Association (IBIA) and its members bet365, Betway and FanDuel have partnered with the Professional Footballers’ Association Canada (PFA Canada) to design a bespoke two-year sports-integrity education program for players and staff in the Canadian Premier League (CPL).
In 2024, the program – which will start in May – will educate approximately 300 players and staff about the potential threat of sports-betting related match-fixing to the integrity of the Canadian Premier League, their careers, as well as its potential to defraud sports betting operators and customers. The agreement also stipulates a repeat training in 2025 to ensure new players joining the league are also able to protect themselves from criminals and corrupters and report any suspicious activity.
Khalid Ali, CEO of IBIA, said: “IBIA’s members take their role – as responsible regulated betting operators – in protecting the integrity of sporting competition and of betting markets seriously. Alongside balanced, efficient and evidenced-based regulation, protecting soccer players, staff and officials from being targeted by criminals is an essential first step to stamping-out sports-betting related match-fixing and fraud.”
The program will include a combination of dedicated in-person trainings and online resources for players and staff in the CPL’s eight league teams. The in-person sessions will educate players on the environment in which they are operating, including rules and sanctions, as well as highlighting the scale and accuracy of technology enabled sports integrity monitoring.
Dan Kruk, Executive Director of PFA Canada, said: “IBIA has delivered sports-integrity education to over thirty-five thousand athletes in Europe since 2010, and we’re grateful that they can leverage that know-how to design a bespoke training for CPL players. At PFA Canada we understand that, despite being more resource-intensive, in-person sports integrity education is essential to gain the trust and understanding of busy athletes, and to enable full, frank and open conversations.”
The CPL’s sports-integrity education program has been enabled by a CA$300,000 commitment over three years by IBIA and its member operators bet365, Betway and FanDuel for the Canadian market, from which other sports are also expected to benefit.
“At FanDuel Canada, we recognize the critical role athlete education plays in maintaining sports integrity,” said Dale Hooper, General Manager of FanDuel Canada. “We are thrilled to expand our engagement with IBIA through this new partnership helping to build a curriculum that will help athletes understand their role in protecting sport.”
Joachim Bjerg of Betway stated: “We’re very proud to partner and support IBIA and the Professional Footballers’ Association Canada that will design, create and implement a bespoke course that will further enhance Betway’s global commitment to educating players and staff involved in sport.
“As a responsible regulated betting operator, we see our role in this sector imperative to safeguarding the integrity of sports and we very much look forward to working with IBIA on this exciting and important initiative.”
Jean-Francois Reymond, IBIA’s Education Ambassador, who will work with the PFA Canada trainers on the May launch, said: “We look forward to working with PFA Canada to further protect the Canadian Premier League from the threat of sports-betting related match-fixing. Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. IBIA’s objective is to help build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”
IBIA’s sports-integrity education program is a global offering, alongside IBIA’s not-for-profit model for sharing data on suspicious sporting events with sports regulators and law enforcement, player education can significantly reduce the threat of sports betting related match-fixing. In 2024, IBIA has already trained athletes at the EUBC’s European Boxing Championships in Serbia and is in active discussion with sports governing bodies in Canada and several other jurisdictions to ensure that as many athletes as possible can benefit from sports integrity education. Please contact us if you are interested in learning more.
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