Gaming
Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Program
Anzu’s award-winning solution, which enables developers to monetize their titles with non-disruptive in-game ads, has become verified by Unity
Today, Anzu has become the first in-game advertising company to join Unity’s Verified Solutions Partner Program. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.
Verified Solutions Partners highlight best-in-class products and services that serve to deliver direct value to Unity developers across industries and applications. From third-party SDKs, plugins, editor applications, cloud services, and more, these solutions are verified to comply with Unity’s latest releases.
Anzu’s award-winning in-game advertising solution which is trusted by publishers worldwide, allows developers to open their games up to in-game ads that sit on 3D objects like buildings, billboards, and banners. Advertisers can then programmatically run their ad campaigns within the games, providing developers with a consistent and reliable revenue stream that doesn’t interrupt the gaming experience.
Anzu’s Co-Founder and CPO, Ben Fenster, said: “We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.”
Axis Games, a Unity developer who has been working with Anzu’s in-game advertising solution within their hit title Axis Football said: “We were looking for a way to liven up our stadiums and add a better sense of immersion so dynamic ads that provide additional revenue were a perfect fit. The revenue we’ve seen from them is roughly equivalent to our revenue from game sales on a single platform, and it continues to grow significantly. Compared to the previous year, our revenue for December from in-game advertising increased by 775%!”
With gamers more open to in-game advertising, it has become a reliable and effective way for developers to monetize their titles for the first time or as an additional monetization solution that works alongside other methods and respects the gaming experience. A recent research study by Anzu on UK and US gamers found that seven in ten gamers are positive or neutral towards in-game advertising if it’s done right, and two-thirds of gamers said they welcome marketing investment into gaming.
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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
Gaming
Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK
Summoners War, a popular mobile role-playing game, has captivated millions with its turn-based monster battles. Boasting over 220 million total downloads across platforms, Summoners War has cultivated a loyal and passionate fanbase.
To celebrate this dedicated community, the Summoners War X AppGallery Meetup 2024 in Hamburg on 30th November invites fans to engage in exciting activities and connect with the community, with top players NEF and ISMOO headlining this sold-out event. We caught up with NEF, ISMOO and STARTIIK, the top three winners of the SWC 2024 Europe Cup, to dive into their strategies, the influence of AppGallery, and the upcoming meetup.
What key strategies helped you win the Europe Cup and advance to the World Finals’ Semi-Finals match?
NEF: A lot of preparation involved strategizing with my friends and anticipating my opponents’ moves. Additionally, having favourable RNG in critical moments played a crucial role in my success.
What was your turning point in Summoners War that influenced you to start competing professionally?
NEF: Throughout my Summoners War journey, I have met so many incredible people who have really helped shape my experience and push me to grow. Watching ISMOO’s energetic performance on the big stage, gave me the motivation to chase my own dreams and got me to where I am today!
How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?
NEF: I am thrilled to be a part of meetup! Being involved in this vibrant community has been such a rewarding experience. I appreciate the variety of Summoners War campaigns that AppGallery offers, catering to all kinds of gamers, regardless of budget. Attending Gamescom last year was a phenomenal experience. The energy was electrifying, and it was amazing connecting with fellow gamers who share the same passion!
What key lessons from your past World Finals experiences have contributed to your success in reaching the World Finals’ Semi-Finals again?
ISMOO: Competing in past World Finals has been a crucial step towards my success in the Semi-Finals. It has taught me to stay composed and avoid costly misplays, even when the stakes are high. I have also learned to better analyse and adapt to opponents’ strategies, enabling me to make smarter decisions and perform more consistently under stress.
Reflecting on your 8-year journey, what key moments shaped your path in Summoners War?
ISMOO: One of the highlights was meeting all my in-game friends from Summoners War, including NEF, that I had only interacted with online. It was incredible to finally meet them in person and getting to know each other better!
Another unforgettable moment was competing in SWC World Finals 2022 in Korea. It was my first time traveling to Asia, and playing live on stage was such an exhilarating and surreal experience.
How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?
ISMOO: It feels amazing to be part of this meetup. Reconnecting with the community and meeting so many new people has been a blast! Incredibly grateful for the multiple events that AppGallery has hosted and invited me – It is truly an honour and excited for future events!
What key lessons helped you win second-place at the Europe Cup and advance to the World Finals’ Quarter-Finals match?
STARTIIK: I spent a year focusing on mastering drafts and learning which monsters counter certain meta picks. My Europe Cup preparation involved studying my opponents and analysing their playstyles. However, the World Finals demanded a completely different approach. Preparing for LADRILLO-OS was manageable while LEST’s unpredictability made it more challenging.
As a first-time Europe Cup player, what elements of your gameplay surprise opponents, and does their underestimation give you an edge?
STARTIIK: As a first-timer competitor on stage, many opponents underestimated me despite having experienced my strengths in previous matches. The real challenge lies in proving yourself as a worthy competitor who can handle pressure and deliver consistent results. My fast-paced cleaving strategy has always been my focus but the addition of Lora to my roster this year has strengthened my second-turn gameplay, allowing me to explore new strategies.
How has your AppGallery experience been, and how do its Summoners War campaigns and cashback benefits enhance your gameplay?
STARTIIK: My experience with AppGallery has been great! Installing it on my Android device was a breeze, and navigating the app is intuitive and straightforward. The enticing campaigns and cashback deals have been a great bonus, enabling me to grab some excellent discounts on in-game packs.
The post Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK appeared first on European Gaming Industry News.
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