Gaming
Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Program
Anzu’s award-winning solution, which enables developers to monetize their titles with non-disruptive in-game ads, has become verified by Unity
Today, Anzu has become the first in-game advertising company to join Unity’s Verified Solutions Partner Program. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.
Verified Solutions Partners highlight best-in-class products and services that serve to deliver direct value to Unity developers across industries and applications. From third-party SDKs, plugins, editor applications, cloud services, and more, these solutions are verified to comply with Unity’s latest releases.
Anzu’s award-winning in-game advertising solution which is trusted by publishers worldwide, allows developers to open their games up to in-game ads that sit on 3D objects like buildings, billboards, and banners. Advertisers can then programmatically run their ad campaigns within the games, providing developers with a consistent and reliable revenue stream that doesn’t interrupt the gaming experience.
Anzu’s Co-Founder and CPO, Ben Fenster, said: “We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.”
Axis Games, a Unity developer who has been working with Anzu’s in-game advertising solution within their hit title Axis Football said: “We were looking for a way to liven up our stadiums and add a better sense of immersion so dynamic ads that provide additional revenue were a perfect fit. The revenue we’ve seen from them is roughly equivalent to our revenue from game sales on a single platform, and it continues to grow significantly. Compared to the previous year, our revenue for December from in-game advertising increased by 775%!”
With gamers more open to in-game advertising, it has become a reliable and effective way for developers to monetize their titles for the first time or as an additional monetization solution that works alongside other methods and respects the gaming experience. A recent research study by Anzu on UK and US gamers found that seven in ten gamers are positive or neutral towards in-game advertising if it’s done right, and two-thirds of gamers said they welcome marketing investment into gaming.
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GGL set to systemize and monetize the world’s largest untapped entertainment audience – the over 3 billion people who play video games worldwide
Las Vegas, NV, April 08, 2025 (GLOBE NEWSWIRE) — The Global Gaming League (GGL), a global gaming entertainment and media company, announced today the raise of $10 million for its SAFE round led by Solyco Capital. GGL was founded by Grammy-nominated, multi-platinum music producer and entrepreneur Clinton Sparks, in partnership with music icon T-Pain and tech visionary Jeff Hoffman (Priceline, UBid, Booking.com).
The Global Gaming League is a first of its kind multi-title gaming league with celebrity owned teams made up of four players each – high profile influencers, actors, athletes, artists, casual and professional gamers – who compete in live events playing everything from first person shooter, sports titles and fighting games to the latest releases and retro favorites. The GGL is not an esports league – it’s a gaming entertainment league that brings together every style of play and every kind of player. It’s multigenerational, multicultural, and converges gaming, music, sports, fashion, celebrity, competition and culture.
“There are over 3 billion gamers around the world,” said Clinton Sparks, Founder and CEO of GGL. “But there’s still no centralized platform that gives everyday players the spotlight—while authentically connecting brands, celebrities, and competition in a way that’s truly entertaining. That’s where GGL comes in. Imagine the energy of the Super Bowl, the fandom of Comic-Con, and the culture of ComplexCon and Coachella. There is currently no place for investors to have any meaningful return on a gaming investment, brands to consistently get an ROI with gaming, publishers to expand their IP to new audiences, celebrities to have an authentic footprint in gaming and nothing set up for all gamers to build a career as a gamer, and have a chance to be recognized globally as true athletes. Until now.”
The GGL’s matches will take place at their state-of-the-art campus and arena in Las Vegas, the entertainment capital of the world and the home of the Global Gaming League. GGL’s studio facility The Campus powered by Vū, is set to elevate the city’s connection with the video gaming community forever. It is the most technologically advanced studio in the area, boasting the largest wrap-around digital screen in the Western U.S. (second only to Sphere) and 43,000 square feet of space with everything for Hollywood-level film and television production and VIP events of all kinds. GGL delivers unforgettable experiences, high-impact sponsorship moments, and a new entertainment format where the audience is just as important as the action.
“Everybody games,” said T-Pain, GGL Director of Strategy and team owner. “67% of people between the ages of 5 and 90 game in some form—in fact, more people watch video gaming than any sport (short of the NFL). 46% of gamers are female, colleges give scholarships for gaming now. and the average gamer is 36 years old, despite most thinking it’s only for kids. Gaming is a faster, cheaper and safer path to success than traditional sports.”
The Global Gaming League is providing real opportunity for gamers around the world to be drafted and earn a salary as a player on a celebrity owned team through the global nomination submission process where gamers can log on to globalgamingleague.com and sign up. Since announcing this, the league has over a quarter of a million entries to play for one of the celebrity-owned teams.
The first team owners to be revealed include:
- T-Pain – Grammy-winning artist and beloved voice in gaming culture
- Bryce Hall – TikTok star, Bare Knuckle brawler and digital entrepreneur
- Flavor Flav – Hip hop legend, reality show icon, and official host of the Olympics
- Ric Flair – 16-time world champion legendary professional wrestler known for his flamboyant personality and signature catchphrase, “Wooooo!”
GGL will be announcing more team owners in the coming weeks pulling from music, film, sports, fashion, social media and gaming.
Game time is the new prime time.
Gaming is projected to surpass $300 billion by 2026—outpacing TV, film, and music combined. But it’s not just the revenue—it’s the attention. Unlike traditional media, where viewers are distracted, multitasking, or skipping ads, gaming commands full focus. There’s no second screen. No passive scrolling. Just millions of fully immersed fans, locked in and actively engaged.
For brands, this isn’t just a new channel—it’s a new kind of consumer. One who’s not just watching, but participating. One who’s emotionally invested in the moment and wide open to authentic brand experiences that enhance gameplay rather than interrupt it. This is where advertising stops feeling like an ad—and starts becoming part of the story.
“Gaming is a blue ocean opportunity for brands, investors, and new business. Gamers spend 30% more on retail than non-gamers and that number goes up in key categories like automobiles, travel and technology,” said John Garcia, Founder and Managing Partner of Solyco Capital. “Gamers don’t just play—they influence. Today’s gamer spans generations and lifestyles. They watch, buy, and move culture. When I met Clinton Sparks and listened to his vision, I knew this wasn’t just another business idea—it’s a key future in media.”
More Than a League — A Launchpad for Talent, Education, and Opportunity
The launch also includes the GGL Academy—a first-of-its-kind initiative focused on empowering advancement through gaming education, career pathways, and scholarship opportunities. The Academy is built to train, mentor, and connect aspiring gamers, creators, and professionals to real-world roles across the gaming, entertainment, and tech industries.
Strategic partnerships with NYU, UNLV, and Syracuse are already underway, building a direct pipeline from the classroom to the arena. With 74% of Gen Z expressing interest in careers in gaming or digital media, GGL is creating the infrastructure to meet that demand—especially in underserved communities where access to opportunity has been historically limited.
“I came out of retirement for this,” said Jeff Hoffman, GGL Chairman of the Board. “Because this isn’t just about gaming—it’s about access. GGL has the power to connect cultures, build international bridges, uplift underserved communities and close age gaps. And it’s not just meaningful—it’s good business. We’re building a platform that can monetize at scale while making a positive impact. That’s rare, and that’s why I’m all in.”
Sparks adds, “The Global Gaming League is positioned to make gaming a household name in the same manner that the WWE did with wrestling and the UFC did with mixed martial arts, by systemizing and democratizing an industry that already exists with billions of users and hundreds of billions already being generated. Get familiar with the Global Gaming League.”
About Global Gaming League:
GGL is a new kind of league—where gaming, culture, music, sports, fashion, and reality TV collide. With celebrity-led teams, live competitions, global fan engagement, and next-gen media experiences, GGL is building the first entertainment system for the world’s largest and most engaged audience. More info at globalgamingleague.com.
About Solyco Capital:
Solyco Capital is a unique private equity group that delivers capital solutions for late-stage startup and growth companies. Headquartered in Detroit, with offices in Orange County, Dallas, and Miami, Solyco supports high-growth companies with operational guidance through Solyco Advisors. Learn more at solycocapital.com.
Visit: GlobalGamingLeague.com
Press Contact: owen@thoughtgangmedia.com
Business Inquiries: info@globalgamingleague.com
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CONTACT: Press Contact: owen@thoughtgangmedia.com Business Inquiries: info@globalgamingleague.com
AGS (NYSE: AGS), a global leader in gaming solutions, is set to showcase a dynamic array of new products at the 2025 Indian Gaming Association (IGA) trade show, April 2-3, in San Diego. From premium slot cabinets and innovative new games to industry-leading table progressives and real-money online gaming solutions, AGS is redefining the gaming experience. With deep roots in tribal gaming, AGS remains committed to advancing technology, enhancing casino floors, and delivering unforgettable player experiences.
Premium Cabinets & Featured Games: The Spectra Experience
- Spectra
SL49+ Premium & SL75+: A Premium Gaming Experience
- Known for its dynamic game mechanics and visually stunning display, the Spectra SL49+ Premium offers a top-tier gaming experience built for high-performance play.
- A large-format cabinet designed for maximum versatility and flexibility, the Spectra SL75+ allows operators to access the entire Spectra game library, making it adaptable for diverse floor setups. This cabinet is available in both pod and inline configurations, giving operators multiple options for customizing their game floors.
- Known for its dynamic game mechanics and visually stunning display, the Spectra
- New Games on Spectra
- Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash introduces vibrant visuals and exciting gameplay, with massive payout potential that adds another thrilling option to AGS’ premium game lineup.
- AGS introduces its first multi-play experience with So Hot Super 4 Legends and So Hot Super 4 Ultimate, bringing together popular titles like So Hot Frenzy and Monkey in the Bank on four windows at once. Players get more action with every spin, offering a fresh way to enjoy the beloved So Hot® series.
- In addition, AGS will showcase more game families on Spectra, including Fortune Frenzy, Mariachi Fortunes Trio, Da Da Da Jin Bao, Kraken’s Fortune, Cash Chain, Dragon Diamond, and Rakin’ Bacon Triple Oink.
- Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash
Step Into the Action: Video Mechanics Meet Classic Stepper Play
- Revel Mech Reel Cabinet
- Since its debut at IGA 2024, the Revel mechanical stepper has made waves, ranking #3 among mechanical reel cabinets in the latest Eilers & Krejcik Gaming cabinet performance report. Its first four titles–Triple Treasure®, Liberty Diamond®, Flaming Reels and Diamond Reels–all landed in the top 7 for new core mechanical games in the most recent Eilers & Krejcik Gaming game performance report. With its strong performance and enduring appeal, Revel continues to captivate and dazzle players.
- Since its debut at IGA 2024, the Revel
- New Games: Diamond Nudge & Straight Cash Triple Double Spin
- Diamond Nudge premiered on March 17 at Graton Resort & Casino and is the first AGS stepper game with a reel nudge feature, shifting reels by 2 or 3 positions based on diamond sub-symbols.
- Straight Cash Triple Double Spin is the stepper version of AGS’ popular 3-reel video game and real-money online game, Straight Cash®. It introduces individual reel play in a concatenation-style game. The four-tier progressive scales by denomination and is awarded with max bet symbol combinations.
- Diamond Nudge
- So Hot Grand Link
- The So Hot Grand progressive jackpot system can link select mechanical reel stepper and 3-reel video games like Mega Diamond®, Gold Nudge, and Rakin’ Bacon! Jackpots Bonus Board, creating faster-growing jackpots and keeping excitement high across the floor.
- The So Hot Grand
Table Games That Pay Off: Progressives & Big Payouts
- Bonus Spin Xtreme Red Dragon for Baccarat
- Tailored for high-stakes baccarat players, Bonus Spin Xtreme Red Dragon features a stacked wheel, with the smallest prize starting at $588, alongside fast-growing jackpots. Designed for big-reward thrills, it can link across an entire table game pit, amplifying excitement and jackpot potential.
- Tailored for high-stakes baccarat players, Bonus Spin Xtreme
- Bonus Spin Xtreme for Poker Rooms
- AGS brings its award-winning table game progressive, Bonus Spin Xtreme, to the poker room, offering operators the opportunity to earn incremental gaming revenue. The system links all progressives within the poker room and can extend across the entire table game pit, driving faster-growing and larger jackpots.
- AGS brings its award-winning table game progressive, Bonus Spin Xtreme
Real-Money Online Gaming: Winning on Every Front
- Leading the Pack in Online Gaming
- AGS continues to dominate the online gaming space, holding the #1 new overall supplier spot in the latest Eilers & Krejcik Gaming U.S. online game performance report for five consecutive months and the #1 new slots supplier for eight straight months. Additionally, in the same report, AGSi ranked #1 indexing slot supplier, further solidifying its leadership in the U.S. online gaming market.
- Award-Winning Online Slot: 3x Ultra Diamond
- AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond, solidifying its place at the top of the online gaming industry.
- AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond
- Expanding Horizons: AGSi in Brazil
- With its recent launch in Brazil, AGS is gaining momentum in international markets, further expanding its reach and strengthening its global footprint.
Visit AGS at booth 741 to check out the latest slot cabinets, exciting new games, revolutionary table progressives, and industry-leading real-money online products. AGS is setting the stage for the future of gaming with technology that keeps players engaged and delivers real results for operators.
The post AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations appeared first on Gaming and Gambling Industry in the Americas.
Xsolla, a leading global video game commerce company, announces its participation at the Game Developers Conference (GDC) 2025, taking place from March 17–21 at the Moscone Center in San Francisco, CA. Xsolla will showcase new and enhanced solutions designed to help developers fund, market, launch, and monetize their games effectively as part of its We Bring Opportunities Together initiative.
“At Xsolla, we’re focused on breaking down the barriers that prevent developers from transforming their ideas into successful businesses,” said Chris Hewish, Chief Strategy Officer at Xsolla. “GDC is a key opportunity to connect with game creators and demonstrate how our solutions streamline game commerce, from launching a game to entering new markets and driving revenue growth.”
Xsolla will highlight advancements across its platform, including enhancements to the industry-leading Web Shop, Cloud Gaming, MENA Payment Solutions, and the launch of new revenue-driving tools.
XSOLLA’S LATEST GAME COMMERCE SOLUTIONS
Xsolla’s latest updates and new solutions address the evolving needs of developers worldwide, enhancing game monetization and player engagement.
- Xsolla Web Shop – With over 500+ Web Shops launched, generating incremental revenue for mobile game developers, Xsolla Web Shop has introduced new personalization and mobile accessibility features to improve the player purchasing experience. Developers can use real-time player behavior data to create dynamic, personalized promotions that increase conversion rates with the new features, including Progressive Web Apps (PWA), automated regional pricing, and a customizable loyalty program, creating the opportunity to increase Lifetime Value (LTV) by up to +30 percent.
- Xsolla Cloud Gaming – Xsolla Cloud Gaming – Created and launched two new user acquisition tools for developers. First, the Play Before Your Buy feature allows players to stream time-limited game demos before key purchase or continue play in the cloud. Secondly, players can now play their PC game on a mobile browser using a virtual controller overlay for extended play on the go. These updates attract new types of users and enhance engagement while lowering hardware barriers to premium gaming experiences. In addition, we have enhanced the backbone of the Xsolla Cloud Gaming offering with our latest integrated vendor partners – Amazon AWS and Tencent Cloud; partnering with Aethir on a new $1 million grant in cloud credits for developers.
- MENA Payment Solutions – Expanded coverage in Egypt, Saudi Arabia, Iraq, Bahrain, and Jordan, with 11 new localized payment methods to improve accessibility for 380 million gamers, taking the total payment methods available for game developers globally to over +1,000.
- Xsolla Publishing Suite – A direct-to-consumer (D2C) commerce solution giving developers greater control over game distribution, monetization, and marketing strategies. Developers can sell game keys, pre-orders, and in-game content with seamless web and in-game commerce integration with cross-platform purchasing support. This ensures seamless transactions between web stores and in-game purchases and built-in marketing and analytics tools to help developers optimize their sales funnels.
- Xsolla Loyalty Program – Created a program to enable cashback rewards, cross-title loyalty programs, and tier-based incentives to drive repeat purchases and increase engagement with seamless integration with Xsolla Pay Station with no additional development.
- Xsolla Offerwall – Delivers revenue-sharing opportunities and player experiences for monetization and advertising by allowing non-paying players to earn in-game rewards through advertiser-driven tasks. It supports CPI, CPA, and CPC models, offering developers up to 90% revenue share—well above the industry average. The platform also enhances security with SMS-based user authentication to prevent fraud and ensure a smooth experience for both players and developers.
- Xsolla Gold Gift Card – Provides a flexible payment option for players who want to purchase or gift in-game content. Available in both physical and digital formats, enabling co-branded promotions and cross-platform redemption across multiple platforms, delivering seamless redemptions across mobile, PC, and console.
- Xsolla Ecosystem – A curated marketplace of pre-validated partners, helping developers streamline vendor selection and reduce operational costs. Pre-integrated partners like G-Core, Game Analytics, Adikteev, and AppsFlyer provide trusted third-party services and seamless integration with Xsolla’s monetization, distribution, and payment solutions.
- Xsolla Partner Network – Introducing advanced influencer marketing tools, making it easier for developers to collaborate with Twitch, YouTube, and TikTok content creators. AI-powered creator discovery, helping developers find the best influencers for their campaigns with built-in promo code and game key distribution tools, streamlining influencer partnerships and creator storefronts on Xsolla Mall, allowing influencers to sell digital game content directly to their audiences.
XSOLLA AT GDC 2025
Day Of The Devs 2025 Sponsored By Xsolla
Sunday, March 16 | 3:00 PM – 8:00 PM | The Midway, 900 Marin Street
Day of the Devs is a dedicated event celebrating independent game developers. It provides a unique opportunity in an inclusive space for indie developers to showcase their creative and innovative projects to a broader audience, which includes industry professionals, media, and gaming enthusiasts. Space is limited, so register here today!
Xsolla Booth at Moscone
Booth WL1-2 | Moscone West Lobby | Monday, March 17 – Friday, March 21
Attendees may visit the Xsolla booth located in Moscone West 1st floor lobby. New look, same expert team. Stop by with your questions. Take advantage of today’s opportunities and maximize your game’s commerce efforts. Enjoy SWAG giveaways, product demos, a comfortable lounge space, and more. See you there!
Xsolla’s Open House
Monday, March 17 – Thursday, March 20 | 09:00 AM – 6:00 PM | Friday, March 21 | 09:00 AM – 3:00 PM | The Howard – 661 Howard St.
Everyone is invited – no GDC badge is required! Please join Xsolla at our exclusive Open House all week, steps away, and immerse yourself in a relaxed setting to connect with industry leaders, explore innovative solutions, and learn about best practices with great companies. Enjoy hands-on product demos, insightful conversations, and a comfortable space to unwind – all while discovering new ways to maximize your gaming business.
Join Xsolla GDC Mixer
Monday, March 17 | 8:00 PM – 10:00 PM | The Howard, 661 Howard St.
The Xsolla GDC Mixer in partnership with AppsFlyer, AWS, and Nazara Technologies is a fantastic opportunity to join the gaming community for a light snack and soft drinks, share your current work, and receive expert input. If you’re an indie developer or creator, hurry up and register! There are a limited number of invitations for this event. Invitees will be notified by email.
Xsolla Salons
Monday, March 17 – Thursday, March 20 | The Howard, 661 Howard St.
Xsolla Salons with gaming experts will gather at The Howard for open, insightful conversations that move our industry forward.
Xsolla Game Night
Tuesday, March 18 | 6:00 PM – 9:30 PM | Moscone South Esplanade rooms #154 & #156
An evening of classic table games like UNO
, Rock ‘Em Sock ‘Em Robots, and many more. Are you a soccer fan?? This year, we’re bringing Electronic Arts’ legendary EA FC 2025 for Playstation, AND we’re introducing a pop quiz with a chance at prizes! Doors open at 6:00 PM, with light snacks and soft drinks to keep you powered up. Play with fellow game enthusiasts, meet great people, and socialize early ahead of GDC!
XSOLLA SPEAKING SESSIONS AT GDC 2025
The Industry: Where We Have Been & Where We Are Going
Tuesday, March 18 | 9:30 AM – 10:30 AM | Moscone West Room #2024
Chris Hewish explores the evolution of gaming, emerging trends, and the future for developers and publishers. The video game industry has evolved from niche entertainment to a global economic powerhouse fueled by rapid technological advancements, shifting player expectations, and new business models. In this session, we’ll look back at the key milestones that have shaped the industry—from the rise of digital distribution and free-to-play monetization to the emergence of cross-platform play and live-service gaming. Join Chris for a deep dive into the past, present, and future of gaming, with insights on how to navigate the industry’s next significant shifts.
The Scariest Threat In Mobile Gaming: Losing Control Of Your Players
Tuesday, March 18 | 10:50 AM – 11:50 AM | Moscone West Room #2024
Berkley Egenes and Josephine Friday discuss how Web Shops help developers regain control over sales, marketing, and player relationships. In mobile gaming, the biggest nightmare isn’t player churn or high UA costs—it’s losing control of your players. When you rely solely on third-party platforms, you give away valuable player data, sacrifice revenue to hefty platform fees, and limit your ability to engage your audience directly. The scariest part? You’re building someone else’s business instead of your own.
Xsolla Pay – Powering Payments, P(l)ay By New Rules
Tuesday, March 18 | 1:20 PM – 1:50 PM | Moscone West Room #2024
Svante Westerberg from Xsolla and Rafael Morgan from Crazygames share how outdated payment models limit revenue and how Xsolla Pay enables global reach and seamless transactions. In gaming, payments aren’t just about transactions—they shape the player experience. Yet, many developers are playing by outdated rules, losing revenue to high fees, limited payment options, and platform restrictions. But what if you could change the game? With new advancements in payment technology, developers now have more control than ever. Imagine offering players seamless, frictionless checkout experiences, supporting their preferred payment methods worldwide, and unlocking new markets without barriers.
Breaking Myths: The Truth About Measuring UX and Player Acquisition in Mobile Games
Tuesday, March 18 | 2:10 PM – 2:40 PM | Moscone West Room #2024
Berkley Egenes from Xsolla and Adam Smart from AppsFlyer break down misleading metrics, player retention strategies, and effective acquisition tactics. When we discuss experience and player acquisition in mobile games, there’s no shortage of myths, misleading metrics, and guesswork. Are your ads bringing in valuable players —or installs that churn? Does your UX keep players engaged, or are hidden friction points driving them away? It’s time to cut through the noise and get to the actual data. In this session, we’re bringing in Xsolla’s Partners at AppsFlyer and a real success story to share real-life case studies and hard-hitting insights on measuring, analyzing, and optimizing retention and acquisition more effectively.
The Dirty Truth About Funding And Games
Tuesday, March 18 | 3:00 PM – 3:30 PM | Moscone West Room #2024
Justin Berenbaum from Xsolla, Jenny Xu from Talofa Games, and Tony Grayson from Summitsphere uncover the biggest mistakes in game funding and how developers can secure investment successfully. Securing funding for your game can be the difference between launching a hit or watching your project crash and burn. But too many developers fall into the same traps—signing bad deals, giving up too much control, or running out of money at the worst possible moment. Don’t let that be you.
Gaming in 2030: The Future of Play
Tuesday, March 18 | 3:50 PM – 4:20 PM | Moscone West Room #2024
Sam Gaglani and industry partners explore the future of gaming, personalization, and new monetization models. The video game industry is evolving faster than ever—so what will gaming look like in 2030? In a future-focused session, we’ll explore the technologies, trends, and challenges shaping the next era of gaming. From hyper-personalized experiences to new ways of owning and monetizing content, we’ll dive into what’s coming—and how studios can stay ahead of the curve.
Influencers in Gaming: Hype? Hustle? Huge ROI?
Tuesday, March 18 | 4:40 PM – 5:10 PM | Moscone West Room #2024
Rix Tran and partners will talk about the impact of influencers in gaming. Influencers are everywhere in gaming—driving hype, shaping player opinions, and making or breaking game launches. But are they worth the investment, or is the industry stuck chasing clout with no clear ROI? In this no-nonsense session, we’ll break down the real impact of influencers in gaming. From massive successes to costly misfires, we’ll explore what works, what doesn’t, and how to tell the difference.
WTF: Web3, Tokens and Fun!
Tuesday, March 18 | 5:30 PM – 6:00 PM | Moscone West Room #2024
Lee Jacobson and Rytis Joseph Jan from Xsolla and Jose Anaya from MatterLabs/ZKsync look candidly at the state of Web3 gaming, separating hype from real opportunities. Web3 promised to change gaming forever with player ownership, decentralized economies, and new monetization models. But let’s be honest: the road has been anything but smooth. So, where do we go from here? Most importantly, how do we make Web3 games that are truly fun—not just financial experiments disguised as gameplay? Join us as we separate fact from fiction, share hard-earned lessons, and explore the future of blockchain-powered gaming.
CONNECT WITH XSOLLA AT GDC 2025
Schedule a meeting with Xsolla’s game commerce experts: GDC 2025 | Schedule a meeting with Xsolla Learn more about speaking sessions and networking events: Join us at GDC 2025! | Xsolla
The post XSOLLA INTRODUCES INNOVATIVE GAME COMMERCE SOLUTIONS AT GDC 2025 appeared first on Gaming and Gambling Industry in the Americas.
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