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Super League Forges Landmark Partnerships Enabling Advertisers Around the World to Reach Consumers in Metaverse Gaming Platforms

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Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, announced multiple strategic partnerships with some of the world’s largest and most effective advertising partners and platforms. With these forged relationships, advertisers around the world can now take full advantage of the company’s industry-leading expertise and massive available advertising inventory in metaverse gaming. These partnerships are set up to supercharge revenue generation for Super League’s highly coveted and valuable advertising inventory, which now includes reach to more than 75 million monthly players in open gaming platforms such as Roblox and Minecraft.

Through this global network of partners, brands all over the world can now access and benefit from Super League’s significant scale and premium quality inventory through innovative ad formats supported by sophisticated levels of measurement and deep analytics.

Super League’s official partners now include:

  • Venatus
    • Europe, UK, Australia/New Zealand
  • Apex Mobile
    • Canada
  • DAC
    • Japan

Additional partnerships will be announced in the coming weeks that will open up key APAC territories including India, Philippines, Indonesia, Thailand, Malaysia, South Korea, and Vietnam, as well as LATAM and Russia.

“Brands globally now have immediate access via our partners to all of Super League’s kidSAFE metaverse inventory at their fingertips,” said Mike Wann, Chief Strategy Officer of Super League. “In each of these regions and more, advertisers can connect with a highly desired audience of millions of passionate gamers. Whether through dynamic in-game ad units, custom metaverse integrations, immersive branded experiences, or live and social gameplay content from audience-favorite creators, we’re committed to providing end-to-end metaverse marketing solutions on a global scale.”

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Super League enables advertisers to reach critically important consumers within more than 150 curated, brand-safe games in Roblox, as well as through the largest free Minecraft server host community in the world boasting more than 5 million registered users, and across dozens of YouTube channels with more than 65mm subscribers who are passionate about gaming entertainment. With the strategic alliances announced today, the company is now capturing high-impact opportunities for revenue growth and expanding the roster of premium Super League brand partners throughout the world market.

“The rapid adoption and repeat purchase in the EU of advertisers in this space has been incredible,” says Rob Gay, CEO of Venatus. “We have seen over 30 brands in major verticals such as entertainment, fashion, toys, financial, beauty and lifestyle, dive headfirst into the metaverse, which really speaks to the strength of our partnership with Super League and their variety of offerings.”

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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AGCO

Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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