Gaming
Anzu Becomes Exclusive In-Game AdTech Provider for Saber Interactive’s Upcoming Dakar Desert Rally
Anzu and Saber Interactive partner to bring advertisers into the highly anticipated Dakar Desert Rally when it launches this year on PC and consoles
In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally.
The new AAA title is the official game of Dakar Rally, the largest rally race on the planet, hosted by the Amaury Sport Organisation and broadcast each year across 70 TV channels in 190 countries. 1,065 drivers and 578 vehicles took part in 2021’s race, and clips of the rally have been viewed online by over 59.8M people, with an additional 76.8M Facebook and Instagram story views.
Fans worldwide have been anticipating news of a new official Dakar rally video game title. This past December, Saber Interactive revealed that the title would launch in 2022 and feature an enhanced Dakar rally experience with over 30 stages of full rally racing, an immense open world with seasons and dynamic weather, official road books to navigate, and a garage stocked with licensed vehicles, including motorcycles, cars, trucks, quads, and SSVs.
The game’s development team is committed to creating an immersive game experience that faithfully brings the Dakar Rally to gamers. Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also be able to take advantage of a variety of custom integration options, including custom vehicles which can be painted with brand colors, logos, and even have the driver wear a custom uniform. There are also options for roadside flags that can be branded with a product logo and different colors, and garage takeovers, where brands can add custom wall banners and items to decorate the building.
The non-disruptive nature and expert optimization of Anzu’s ad placements also mean brands will benefit from extremely high engagement rates without disrupting the player experience. Advertisers will also benefit from the low fraud rates associated with in-game advertising. HUMAN reports that Anzu’s IVT score for mobile is 0.16% and for PC is 0.47%. Comscore also reports a 0.39% score for video and 0.44% for display campaigns, compared to a 6% benchmark. Anzu also works with other industry leaders to measure ad viewability, fraud levels, and brand impact.
Alex Yerukhimovich, VP Games, Anzu, said: “We’ve been working closely with Saber Interactive to ensure our ad placements are perfectly positioned to enhance both the player and advertising experience. This is a great opportunity for advertisers to showcase their campaigns in a visually stunning AAA title, and for players to experience races with real ads that are relevant to the setting alongside the track. Just like they would expect to see if they were watching a real race, making the experience all the more authentic.
More and more advertisers are making in-game advertising a larger part of their digital ad strategies. As the anticipation continues to grow around this title, we’re looking forward to bringing many into the Dakar experience to reach its millions of diverse and dedicated fans who stretch across the entire globe.”
Our Saber Porto team has been passionately working on Dakar Desert Rally and is focused on making this one of the biggest and most authentic rally racing games ever,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “Our goal is to bring Dakar to life in a realistic and fun way, and it’s been great to see that passion mirrored by the talented team at Anzu through their industry-leading technology and expertise. We’re working closely together to ensure these ads are implemented in a way that is immersive and serve to help faithfully recreate the real-life rally experience.”
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A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.
Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.
Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.
The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.
Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.
“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.” – Stake’s Chief Marketing Officer, Akhil Sarin.
Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.
About Stake
Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.
Contact
Stake
The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.
Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.
Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.
The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.
Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.
“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.” – Stake’s Chief Marketing Officer, Akhil Sarin.
Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.
About Stake
Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.
Contact
Stake
The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Americas iGaming & Sports Betting News.
Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.
Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.
Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.
As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.
“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.
The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.
“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.
Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.
The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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