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Anzu Becomes Exclusive In-Game AdTech Provider for Saber Interactive’s Upcoming Dakar Desert Rally

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Anzu and Saber Interactive partner to bring advertisers into the highly anticipated Dakar Desert Rally when it launches this year on PC and consoles

In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally.

The new AAA title is the official game of Dakar Rally, the largest rally race on the planet, hosted by the Amaury Sport Organisation and broadcast each year across 70 TV channels in 190 countries. 1,065 drivers and 578 vehicles took part in 2021’s race, and clips of the rally have been viewed online by over 59.8M people, with an additional 76.8M Facebook and Instagram story views.

Fans worldwide have been anticipating news of a new official Dakar rally video game title. This past December, Saber Interactive revealed that the title would launch in 2022 and feature an enhanced Dakar rally experience with over 30 stages of full rally racing, an immense open world with seasons and dynamic weather, official road books to navigate, and a garage stocked with licensed vehicles, including motorcycles, cars, trucks, quads, and SSVs.

The game’s development team is committed to creating an immersive game experience that faithfully brings the Dakar Rally to gamers. Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also be able to take advantage of a variety of custom integration options, including custom vehicles which can be painted with brand colors, logos, and even have the driver wear a custom uniform. There are also options for roadside flags that can be branded with a product logo and different colors, and garage takeovers, where brands can add custom wall banners and items to decorate the building.

The non-disruptive nature and expert optimization of Anzu’s ad placements also mean brands will benefit from extremely high engagement rates without disrupting the player experience. Advertisers will also benefit from the low fraud rates associated with in-game advertising. HUMAN reports that Anzu’s IVT score for mobile is 0.16% and for PC is 0.47%. Comscore also reports a 0.39% score for video and 0.44% for display campaigns, compared to a 6% benchmark. Anzu also works with other industry leaders to measure ad viewability, fraud levels, and brand impact.

Alex Yerukhimovich, VP Games, Anzu, said: “We’ve been working closely with Saber Interactive to ensure our ad placements are perfectly positioned to enhance both the player and advertising experience. This is a great opportunity for advertisers to showcase their campaigns in a visually stunning AAA title, and for players to experience races with real ads that are relevant to the setting alongside the track. Just like they would expect to see if they were watching a real race, making the experience all the more authentic.
More and more advertisers are making in-game advertising a larger part of their digital ad strategies. As the anticipation continues to grow around this title, we’re looking forward to bringing many into the Dakar experience to reach its millions of diverse and dedicated fans who stretch across the entire globe.”

Our Saber Porto team has been passionately working on Dakar Desert Rally and is focused on making this one of the biggest and most authentic rally racing games ever,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “Our goal is to bring Dakar to life in a realistic and fun way, and it’s been great to see that passion mirrored by the talented team at Anzu through their industry-leading technology and expertise. We’re working closely together to ensure these ads are implemented in a way that is immersive and serve to help faithfully recreate the real-life rally experience.”

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Flexion adds Hero Wars: Alliance from Nexters to alternative store portfolio

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Flexion (NASDAQ: FLEXM) has partnered with Nexters Global, part of GDEV, to expand the reach of its flagship title, Hero Wars: Alliance, across alternative app stores. The mid-core RPG is set to launch on platforms including the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store, and ONE store during Q2 2026.

Hero Wars: Alliance continues to rank among the top 60 highest-grossing titles on Google Play, further strengthening Flexion’s portfolio of globally successful games.

Jens Lauritzson, CEO of Flexion, said: “Nexters has a proven hit with Hero Wars: Alliance. Our role is to take that existing success and generate more revenue by reaching users in the alternative stores. We don’t just handle updates and marketing; we provide the full infrastructure and services to ensure a game performs at its peak on every platform.”

Olga Egoshina, Director of Business Development at Nexters, added: “We built this game to last. If you limit yourself to one or two big stores, you miss out on a massive audience using other markets. Flexion lets us expand into those spaces without the typical upfront costs or effort. It is a low-risk way to quickly grow our revenue and player base while Flexion handles the messy technical work.”

Flexion manages the full process of bringing games to alternative distribution channels, offering a combination of proprietary technology and operational services. On average, the company delivers more than 10% in additional revenue for its partners, with a portfolio that includes 35 top-grossing titles, four of which rank in the global top 10.

Its service offering includes full integration and platform management, tailored marketing strategies, technical support with rapid updates, and access to curated store placements. As developers increasingly seek higher margins and diversified revenue streams, Flexion’s model allows studios to unlock additional income without the typical operational burden.

Hero Wars: Alliance is a free-to-play mobile strategy RPG set in the fantasy world of Dominion, where players collect and upgrade heroes, build team synergies, and compete across campaign missions, PvP arenas, and large-scale guild wars.

The post Flexion adds Hero Wars: Alliance from Nexters to alternative store portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Trophy Hunter introduces Night Hunt – a new nighttime hunting experience

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Trophy Hunter has unveiled Night Hunt, a new feature that transforms familiar hunting arenas into high-stakes environments after dark. The latest update introduces a weekly cycle of nighttime events, exclusive nocturnal animals, and fresh gameplay conditions designed to challenge players to rethink their strategies.

“Night Hunt is an important step in the development of Trophy Hunter. By transforming familiar hunting arenas into challenging nighttime environments, the feature introduces a new gameplay layer and effectively expands the game with additional hunting grounds and competitive opportunities,” said Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash. “Players enjoy club-based competition, but individual achievements are equally important. Night Hunt gives players new ways to challenge themselves, earn recognition, and test their hunting skills in a completely new environment.”

Weekly events bring a new competitive rhythm

Night Hunt introduces a structured schedule of limited-time weekly events. The mode unlocks for players who have progressed through the early stages and completed duels across the first five arenas, ensuring they are fully familiar with core mechanics before taking on the challenge.

Access to Night Hunt is based on a ticket system. Players receive three free tickets daily, with an additional ticket available via a rewarded video ad. More tickets can be purchased, allowing unlimited participation while supporting the game’s live-ops and monetisation systems.

Each week, a different arena becomes the setting for nighttime hunts. Reduced visibility and increased difficulty significantly alter gameplay dynamics, while exclusive night-only animals add variety. To help players adapt, epic weapons are enhanced with a thermal vision trait, improving precision in low-light conditions.

These recurring events create a steady loop of challenges and rewards, encouraging regular engagement while expanding the game’s live-ops layer.

Achievement badges reward top performers

The update also strengthens Trophy Hunter’s competitive edge with new achievement-based rewards. During Night Hunt events, players compete in duels, earn event currency, and unlock rewards by reaching key milestones.

Multiple rankings track performance across metrics such as highest score, shot accuracy, and winning streaks. Top-performing players are awarded exclusive badges, which become permanent additions to their profiles and can be showcased to others.

Continuing to expand the game world

Since its global launch, Trophy Hunter has continued to evolve with regular content updates. New arenas are introduced at least once a month, bringing fresh environments and tactical challenges. The latest addition, released on February 27, brings the total number of arenas to 18.

Alongside new locations, the game continues to develop both social and individual gameplay experiences. Features like Club Race enhance team-based competition, while Night Hunt adds a new layer focused on individual skill, progression, and personal achievement—encouraging players to revisit familiar locations under more demanding conditions and driving deeper engagement.

The post Trophy Hunter introduces Night Hunt – a new nighttime hunting experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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