eSports

Gillette Unveils Gillette Cup Featuring its Latest Gillette Bed Battles, Built in Fortnite Creative

Published

4 years ago

February 3, 2022

George Miller

Reading Time: 2 minutes

Gillette Gaming Alliance members will compete in two-day tournament for cash prize of $25,000

Gillette, the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain Chambers. Additionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside members of the global Fortnite community. The Gillette Gaming Alliance, now in its fourth year, is a team of global streamers selected to represent the brand and create content for audiences worldwide.

Gillette, a pioneer for non-gaming brands in the esports industry, launched the custom-built Gillette Bed Battles map in November 2021. In its first two weeks, the map had over 250,000 plays, solidifying it as a Top Growing Combat Map in Fortnite’s Creative mode. Gillette Gaming Alliance members across the globe were some of the first to enjoy and play the game, including Dr. Lupo (North America), Elded (Mexico), Jolavanille (France), and Juansguarnizo (Mexico), and Ocastrin (Brazil). Gillette Bed Battles is currently a solo format game and will be played in a Duos format for the Gillette Cup. It will return to a solo format once the tournament concludes.

“Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports in recent years,” explains Gary Coombe, CEO, Gillette. “With the Gillette Cup, we’re expanding this presence in the esports community and providing fans new experiences and the access they truly value.”

Day One of the Gillette Cup will focus on Regionals, where eight “duo” teams will play for each of the six regions participating – France, Germany, Italy, Russia, Spain, and the UK – totaling 96 players overall. All teams will play three rounds of Bed Battles on a ranked point system, with the top two teams from each region advancing to the Semi-Finals. Day Two will host the Semi-Finals and Finals, where the 12 advancing teams will be divided into two groups of six to play one round. The top three duos from each group (six duos in total) will advance to the Finals for a three-round finale. The last duo standing will be named the Gillette Cup Winner and split a $25,000 cash prize.

The Gillette Gaming Alliance members who will battle it out against fellow fans, followers, and members of the esports and gaming community to become the first-ever Gillette Cup Winner include:

- Pizfn (Italy)
- Llobeti4 (Spain)
- Vicens (Spain)
- Guanyar (Spain)
- MckyTV (Germany)
- Jolavanille (France)
- Hunter (France)
- Twiks (France)
- Floki (France)
- Buster (Russia)
- Zakviel (Russia)

“I am so excited to be a part of the inaugural Gillette Cup, and play the Gillette Bed Battles with my fellow Gillette Gaming Alliance members,” adds Vicens, member of the Gillette Gaming Alliance, Spain, and Fortnite esports player. “It’s always fun to bring new content to our fans and followers, and we look forward to experiencing the latest from Gillette.”

Tune in to watch at Twitch.tv/Gillette as the Gillette Gaming Alliance members kick off the Gillette Cup, defend their bed, perfect their strategy, and determine who will become the very first Gillette Cup Winner.

Additionally, Gillette recently launched its own Gaming channel, @GilletteGaming on TikTok, which features highlights from Gillette Gaming Alliance members and their streams. Be sure to check it out!

*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

2 days ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.