Canada
Celebrity Cat Nala is Coming to FarmVille 3 as Playable Skin
FarmVille 3 from Zynga Inc., a global leader in interactive entertainment, welcomes Nala Cat, the adorable Siamese-tabby mix who holds a 2020 Guinness World Records title for social followers.
As part of the in-game event, “Nala’s Perfect Getaway,” players are invited to complete a quest to prepare the farm for Nala. Once gamers advance to level 18, they can transform Luna, FarmVille 3’s resident cat, into Nala, the celebrity feline, for one year. Nala can do everything Luna can, like harvesting daisies for crafting, plus perform some of her favorite activities from real life, such as leaping into a cardboard box. Nala even comes with a decorating kit for her virtual home, which is inspired by her favorite hideouts in real life.
Since FarmVille 3 launched on November 4, 2021, the game has seen terrific player engagement including:
- More than one billion crops harvested
- Over 30 million animals born
- Sunflower, bacon and milk are the most popular items sold
- Polar bears, grey wolves and whitetail deer are the top exotic animals
- Over 20 million gifts sent to other players
“We love the enthusiasm and positive engagement we’re seeing from players in FarmVille 3,” said Bernard Kim, President of Publishing at Zynga. “From joining co-ops to sending gifts to friends, the FarmVille community is excited to help each other succeed and grow their farms. We can’t wait to see what our players will do next!”
Nala’s story began in a pet shelter in California a decade ago when she was adopted by her owner, Varisiri Methachittiphan. Now, with more than 4.3 million followers, she’s wildly popular on social media with a world record for most Instagram followers for a cat.
FarmVille 3 is available as a free downloadable game on the App Store and Google Play, as well as on macOS. To keep up to date on the latest news, follow FarmVille 3 on Facebook, Twitter and Instagram.
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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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