eSports
UP YOUR GAME: THE IRN-BRU ENERGY SET-UP THAT WILL TAKE YOU TO THE NEXT LEVEL
IRN-BRU Energy reveals its first-ever gaming set up complete with bespoke gaming chair – and it’s bound to get fans fizzing.
As the Scottish Esports League (SEL4) kicks off in Dundee, IRN-BRU Energy has created a super limited-edition gamer set up to help Scots up their game, as well as raising cash for gaming charity, SpecialEffect.
The BRU Energy gaming throne is key to the set up, designed in partnership with leading Scottish gaming chair manufacturer, GT Omega. The chair is unmissable in the iconic BRU colours and comes complete with a bespoke IRN-BRU Energy chilled can holder to keep gamers energised for epic sessions.
Elevating the gaming experience, the chair comes with a fully stocked IRN-BRU Energy mini-fridge as well as top of the range speakers, a gaming headset and accessories to help players focus when they’re in the zone.
With only a handful of these top-of-the-range set-ups available, there are two ways to get your hand on one for yourself. As sponsors of SEL4, IRN-BRU Energy are encouraging visitors to attend the event (18 – 21 November) to go head-to-head in a fastest lap tournament. The champion will be rewarded for their stamina with the full BRU Energy gaming set up.
Can’t make it to SEL4? All is not lost. BRU Energy have also teamed up with SpecialEffect, a charity dedicated to supporting people with physical disabilities to play video games. The brand is asking gamers to donate to the charity to be in with a chance of getting this epic set-up for their own home. Every donation to SpecialEffect will act as one entry into a prize draw, with the lucky winner being announced on the 2nd December.
Adrian Troy, Marketing Director at AG Barr, said: “IRN-BRU Energy helps gamers perform at their best, so it made sense for us to work alongside GT Omega to create the ultimate gaming chair, complete with everything a gamer might need to up their game.
“We can’t wait to welcome gaming fans to our racing simulator at SEL4 to battle it out for the chair and we’re also thrilled to support SpecialEffect through our charity raffle for the BRU throne and the all the gaming goodies. Let the games begin.”
Liam Lawler, Fundraising Team at SpecialEffect said: “‘We see gaming as an inclusive activity and believe everyone should have the best possible chance to participate to the very best of their abilities. It’s great to see a brand like IRN-BRU Energy supporting the gaming community with funds raised from this epic chair helping to make a life-transforming difference for gamers with disabilities. Thank you to all who support this important cause.”
To enter the BRU-Energy charity raffle, donate a minimum of £5 to SpecialEffect via www.justgiving.com/fundraising/ibenergy-brugaming and answer the follwing question in the comments box “What brand has IRN-BRU Energy teamed up with to design and create the BRU gaming chair?”. All correct answers will be in with a chance of winning the BRU-Energy gaming chair and all the accessories needed for the ultimate gaming set-up. Winner will be announced on IRN BRU Energy and SpecialEffect’s social channels on 2nd December.
IRN-BRU Energy is the official energy drink sponsor of the Scottish E-Sports League’s fourth annual event, SEL4. Visit the IRN-BRU Energy stand at Dundee Contemporary Arts from 18 – 21 November to participate in the simulator race and keep an eye on E-Sport Scotland’s Instagram and Facebook to find out if you’re the lucky winner.
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Baltics
BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.
The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.
Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.
Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”
Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”
The post BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION appeared first on European Gaming Industry News.
Alona Shevtsova
The L&G esports team founded by Alona Shevtsova got four prize-winning places this month
The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company — plans to increase investments
CS:GO professionals — L&G team — got prizes in four championships this month. Starting May with 2nd place in the United21 competition, this young team continued the month with 1st place at the Dragon Esport Cup, 3rd at ROG Spring Cup 2024 and 3rd at Comic Con Baltics 2024. Simultaneously, the team continues its participation in ESEA Main S49.
“Following recent team changes, we’ve dedicated significant time to training and building strong relationships. I believe we now have the strongest L&G squad to date. Our current success is a great motivator, and we’re eager to achieve even more this year,” commented Kyryl «marat2k» Samsoniuk, captain of L&G Esports.
L&G esports team, one of the top five Ukrainian teams in Counter-Strike: Global Offensive, has extended its sponsorship contract with Smartflow Payments Limited this spring. Sends is the trade name of Smartflow Payments Limited. The company’s founders always support sports initiatives and young teams with a particular interest in esports.
“I see tremendous potential in esports. This field is evolving rapidly, much like the fintech industry once did. As the world increasingly shifts online, we are opting for digital solutions more than ever before. This is why our company wholeheartedly supports, promotes, and cheers for the L&G team,” commented Alona Shevtsova, owner of the Sends Company.
The L&G team began competing in top tournaments and almost immediately reached the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
Smartflow Payments Limited is an innovative private limited company based in England and Wales. It offers financial solutions such as Internet acquiring and multicurrency business accounts, currency exchange and card issuance.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. For more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
eSports
The L&G esports team founded by Alona Shevtsova got four prize-winning places this month
The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company — plans to increase investments
CS:GO professionals — L&G team — got prizes in four championships this month. Starting May with 2nd place in the United21 competition, this young team continued the month with 1st place at the Dragon Esport Cup, 3rd at ROG Spring Cup 2024 and 3rd at Comic Con Baltics 2024. Simultaneously, the team continues its participation in ESEA Main S49.
“Following recent team changes, we’ve dedicated significant time to training and building strong relationships. I believe we now have the strongest L&G squad to date. Our current success is a great motivator, and we’re eager to achieve even more this year,” commented Kyryl «marat2k» Samsoniuk, captain of L&G Esports.
L&G esports team, one of the top five Ukrainian teams in Counter-Strike: Global Offensive, has extended its sponsorship contract with Smartflow Payments Limited this spring. Sends is the trade name of Smartflow Payments Limited. The company’s founders always support sports initiatives and young teams with a particular interest in esports.
“I see tremendous potential in esports. This field is evolving rapidly, much like the fintech industry once did. As the world increasingly shifts online, we are opting for digital solutions more than ever before. This is why our company wholeheartedly supports, promotes, and cheers for the L&G team,” commented Alona Shevtsova, owner of the Sends Company.
The L&G team began competing in top tournaments and almost immediately reached the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
Smartflow Payments Limited is an innovative private limited company based in England and Wales. It offers financial solutions such as Internet acquiring and multicurrency business accounts, currency exchange and card issuance.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. For more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post The L&G esports team founded by Alona Shevtsova got four prize-winning places this month appeared first on European Gaming Industry News.
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