Canada
New Holiday Consumer Research From MobileVoice™ by Tapjoy
Here is the new holiday consumer research from MobileVoice “It’s been quite a year for the mobile industry! Between the COVID-19 pandemic permanently changing people’s relationships with their smartphones, Apple’s iOS 14.5 release, and the continued revenue growth of mobile gaming, staying up on mobile trends and advertising opportunities has been a challenge — and we’re only just hitting the hectic holiday season.
“Here at Tapjoy, we’ve chronicled the ongoing evolution of the mobile landscape in a series of comprehensive Modern Mobile Gamer “In this post, we’ll cover why mobile should be at the forefront of your holiday advertising plans. With the majority of mobile users on the Tapjoy network reporting that they’ll be using their smartphones and tablets for holiday shopping this year, it’s the perfect environment to reach holiday shoppers.” Holiday purchasing power of mobile gamers
“In total, we surveyed 14,000+ US consumers on Tapjoy’s network to understand their holiday preferences and behaviors. One of the most striking findings was that 80% say they plan to make holiday purchases this year. Nearly half of consumers (42%) also say they plan to spend even more this holiday season compared to 2020. Together these statistics illustrate that as a group, mobile gamers are high-intent shoppers.
“Beyond intent, mobile gamers also indicate strong purchasing power. Among the mobile gamers we surveyed, 15% said they plan to spend over $1,000 on holiday gifts this year. An additional 52% say they’ll spend over $250, while 22% plan to purchase more than $500 in holiday gifts.
“And what types of retailers will be at the receiving end of this projected spending? Consumers plan to shop across a diverse array of retail establishments. 82% said they’ll purchase from general merchandise retailers, 43% say they plan to buy directly from a brand, and 40% said they will patronize small, local businesses. Majority of consumers (73%) also say they’ll take advantage of Black Friday and Cyber Monday sales — but the window to reach this audience is open throughout December. 73% say they continue shopping till the last minute, between one to three weeks before the holidays.
“In sum: Mobile gamers are an incredibly valuable target audience for advertisers in the 2021 holiday season. Brands who reach this audience in November and December will tap into its purchasing power — and position themselves for impactful holiday returns.” ‘Tis the season (for mobile shopping)
“After a challenging 2020 in the midst of a global pandemic, the holiday spirit is back in a big way. According to our data, 76% of respondents are looking forward to the holidays, and the vast majority have shopping in mind. Just as importantly, 69% of consumers will use their mobile devices to do that holiday shopping. With mobile shifting to the forefront of shopping experiences, it’s not surprising that consumers say this medium will be a focal environment for holiday purchasing.
“Consumers are relying on retail apps (64%) and the mobile web (58%) as their primary holiday shopping methods this upcoming season. So what does this all mean? It’s simple: Advertisers who scale up mobile advertising campaigns will reach highly engaged consumers. And since shopping apps play such a big role in mobile holiday shopping, retailers need to ensure that the experience is smooth and intuitive from start to finish.
Holiday time is gaming time
“Aside from shopping, mobile users plan on doing a lot of gaming this holiday season. While enjoying time off from work or traveling to visit family, mobile gaming provides a welcome respite from the chaos. With 66% of mobile users reporting that they open mobile games three or more times every day during the holiday season, this channel is integral for brands looking to increase awareness and connect consumers to products and services. “Our data shows that certain types of mobile ads are particularly influential with holiday shoppers. Half of those surveyed said they use rewarded ad offers to get holiday gift ideas, and 59% of parents engage with playable ads during the holidays. Mobile gamers are most likely to engage with retail and shopping ads, but food, beverage, and restaurant ads are also popular.
“There’s no doubt about it: Mobile games continue to represent a huge growth opportunity for advertisers, especially during the holidays.”
Black Friday still reigns supreme
“The nature of Black Friday has changed over the years, but it remains one of the most popular shopping days of the entire year. Rather than force their way through thick crowds at brick-and-mortar stores, however, many consumers prefer the more relaxed online environment for Black Friday deals. On the Tapjoy network, 69% of users said that they plan to shop on Black Friday this year, though Cyber Monday isn’t far behind with 62% planning to participate. Overall, 56% of users reported that Black Friday and “Cyber Monday are their preferred times to get their holiday shopping done. In other words, mobile advertisers should be ready for an influx of consumer attention in the days following Thanksgiving.
“Parents are a particularly attentive demographic during this time: 76% plan to shop on Black Friday, and a whopping 84% are ready to drop some cash on Cyber Monday. Clothes and footwear are the top gifting categories in almost every demographic, though toys and games come in a close second. “It’s not exactly breaking news that the holiday season drives consumer spending, but what’s changing is how much consumers are relying on their smartphones to make their lists and check them twice. The 2021 holiday period will be a time of significant mobile usage, and — if you play your cards right — significant growth.”
Powered by WPeMatico
Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
AGCO
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
-
Australia5 days ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
Africa6 days ago
Altenar obtains National Manufacturer licence in South Africa
-
Australia6 days ago
Christine Howlett Appointed as New Commissioner of NSW Independent Casino Commission
-
Balkans6 days ago
Evoplay joins forces with Slotino to expand Bulgarian reach
-
Latest News5 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
-
Compliance Updates6 days ago
SYNOT Games Officially Certifies Over 140 Games in Brazil
-
FreezeNova3 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
-
Latest News6 days ago
ICONIC21 boosts product offering with slot games