Gaming

Market Leader mod.io Announces $26m Series A to Fuel UGC Growth in More Games

Published

4 years ago

November 9, 2021

Reading Time: 3 minutes

mod.io, the leading platform connecting game studios with community driven user-generated content (UGC), has secured US$26m in its latest round of investment. The funds will be used to further build upon a vision to evolve collaborative digital play, a passion shared by new investors, led by Tencent, who join LEGO Ventures, OIF Ventures and existing investors Makers Fund, Play Ventures, Sequoia Capital India’s Surge and GameTech Ventures in the round.

Within an industry set to surpass $180b annually in 2021, popularity of UGC in video games continues to grow rapidly. mod.io predicts that by 2025, $1 in every $10 spent on video games will be spent on UGC, a 400 percent increase of estimated spend in 2021. UGC would then top $25b globally by 2025. Yet so much of the value modders create lives on the fringes – out of reach for most studios and players. By making mod support easy for studios to adopt and embed within their games and communities, mod.io enables and empowers the next generation of creator-driven economies.

“The metaverse will be built with UGC as foundational components. Player-made content, hand in hand with professional content, made by game studios. Our goal at mod.io is to enable games to launch their own creator economy, providing studios with the building blocks wanted and needed by players,” said mod.io CEO and Co-Founder Scott Reismanis.

As digital play transitions into increasingly social play experiences, game studios are recognising the value and the engagement mods provide. The shift is driven by a growing community demand for deeper personalization, delivering breadth of content and creativity. By actively embracing UGC, studios are choosing to focus on nurturing a stronger relationship with their players.

Bo Wang, Corporate Vice President of Tencent Games said,

“At Tencent, we believe that UGC drives innovation in gaming. Many of the largest video game genres today started out as UGC, or mods, built by enthusiasts on top of existing products. For over two decades, Scott and his team have been instrumental in supporting the growth of this community. As a stakeholder in the future of this industry, Tencent is proud to support mod.io on its path to unlock creativity across the gaming ecosystem.”

Rob Lowe, Managing Director of Digital Play, LEGO Ventures said,”The awesome team at mod.io have created a UGC platform that allows any game to be rebuilt and adapted by the player. We believe this is a great example of the core LEGO idea applied to digital play, and we are extremely excited to support mod.io as they further expand the platform, community and range of games utilising this highly promising technology.”

“Our shared vision with our investors is to help game studios harness the power of their communities’ creativity. Securing this milestone investment helps us develop our existing platform, expand our team, and continue to provide the best modding service for developers, creators and players alike,” adds Reismanis.

Since its launch in 2019, mod.io has been used by more than 80 games including Deep Rock Galactic, Humankind and SnowRunner to grow their creator communities, pioneering the adoption of mods in games spanning PC, console, mobile and VR platforms. Each month, more than 20 million pieces of unique user-generated content are distributed using mod.io to over 3 million players. Annually, that’s hundreds of millions of pieces of content, made by fans, shared with their community, and supported by the developer whose product continually evolves.

Game studios praise the role mod.io has played in helping to further a connection with their community. Over 500 mods have been downloaded 1.4 million times since Ghost Ship Games’ Deep Rock Galactic launched in-game mod support on Steam and Xbox in September 2021.

“Collaborating with mod.io has been a great experience, and we are very satisfied with the integration and player experience mod.io as a platform provides to the game. It also became clear to us that mod.io is working hard to constantly improve their platform, which shows significant promise for the future of the service,” said Søren Lundgaard, CEO Ghost Ship Studios, creators of Deep Rock Galactic.

Fast facts about mod.io and UGC

20 million pieces of user-generated content are distributed monthly using mod.io, to over 3 million players.
In 2021, mod.io experienced 300% YoY growth with 177 million mods downloaded year to date.
mod.io was the first to launch cross-platform mod support in SnowRunner, Skater XL, Space Engineers and TABS on Xbox and PlayStation as well as PC.
mod.io supports more than 80 different games, across 11 platforms and stores.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

2 days ago

February 17, 2026

Wladimir P.

58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.

Early Results Flip the Stereotype

Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.

What Rocket Match Is

Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.

The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.

The four vibes include:

Bold – confident, high-energy, loves bigger sparks
Sunny – easy-going, playful, social, effortlessly charming
Dreamy – soft, romantic, focused on atmosphere and emotion
Adventurous – playful risk-taker, spontaneous, curious

Community Insights from Rocket Match

The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.

Alex Martin, PR Lead at RocketPlay, said:

“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

Why It Matters

Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

2 days ago

February 17, 2026

GamingAmericas.com

This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.

CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

Published

3 days ago

February 16, 2026

Wladimir P.

ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.