Gaming

The top 10 broadband areas for gamers revealed

Published

5 years ago

October 25, 2021

George Miller

Reading Time: 2 minutes

Research by comparethemarket.com reveals the top and worst UK broadband spots for gamers
Kingston Upon Hull ranks the highest for the top place to game, followed closely by Birmingham
Na h-Eileanan an Iar in Scotland is in bottom place

It’s an exciting time for gamers at the moment. Not only did we see the release of FIFA 22 this month, but next month Call of Duty: Vanguard and the Battlefield 2042 are set to launch. For the 46.7million¹ UK gamers to be able to enjoy these new games, they’ll need to have reliable broadband.

To find out which areas are the top to reside in for the best gaming connection, comparethemarket.com has republished its ‘Broadband Impact’ report to show where gamers are the most and least likely to be disrupted due to poor internet speeds*. First undertaken in May 2020, average download speeds (Mbps), superfast broadband availability, and households’ ability to receive decent broadband have been analysed to see how the results differ today.

The top 10 areas for gamers are as follows:

Rank	Constituency	Region	Average speed (Mbps)	% able to receive superfast broadband	% unable to receive decent broadband	Combined gaming score
1	Kingston upon Hull East	Yorkshire and The Humber	165.70	98.90%	0%	2.97
2	Kingston upon Hull North	Yorkshire and The Humber	163.00	98.00%	0.30%	2.90
3	Birmingham, Hall Green	West Midlands	160.90	97.80%	0.10%	2.89
4	Kingston upon Hull West and Hessle	Yorkshire and The Humber	156.40	98.60%	0.10%	2.88
5	Birmingham, Hodge Hill	West Midlands	146.40	99.50%	0.10%	2.84
6	Welwyn Hatfield	East of England	137.60	97.50%	0.10%	2.71
7	Birmingham, Selly Oak	West Midlands	150.50	96.60%	1.00%	2.69
7	St Albans	East of England	135.40	97.40%	0.10%	2.69
8	York Outer	Yorkshire and The Humber	146.70	94.50%	0.20%	2.68
9	York Central	Yorkshire and The Humber	147.40	93.80%	0.40%	2.64
10	Birmingham, Yardley	West Midlands	108.20	98.80%	0.00%	2.53

Overall, the region of Yorkshire and The Humber is leading the way, home to five of the top 10 areas for gamers. Looking at the difference in constituencies, Kingston upon Hull East, and North still claim the first and second spot as they did in May 2020. However, whilst Kingston upon Hull West and Hessle previously held the position as the third top area, the constituency has been knocked to fourth, with Birmingham, Hall Green now creeping its way into the top 10.

Looking at today’s worst areas for gamers, three locations in Scotland make up the top three spots. Na h-Eileanan an Iar is the worst place, with just 75.3% of people able to receive superfast broadband, and 10.8% unable to access decent broadband at all. Orkney and Shetland come in second, with only 67% able to receive superfast broadband, and 6.8% unable to access adequate broadband. Argyll and Bute rank third, with 8% unable to receive sufficient broadband.

Commenting, Mubina Pirmohamed, head of digital at comparethemarket, says: “If you’re an avid gamer, then you’ll know only too well that it doesn’t come cheap. Consoles and games can be expensive.

Want to know which other areas have been ranked as the worst for gamers? You can view a full breakdown of the top 10 spots here: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

Crash Games

Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

Published

5 days ago

May 27, 2026

Wladimir P.

evoplay-launches-caramelo-dog-lucky-run-crash-game-for-brazil

Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

Published

1 week ago

May 25, 2026

Wladimir P.

s8ul-streamer-payal-dhare-and-ownd!-launch-gamer-curated-fashion-capsule

S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Berkley Egenes

Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

Published

2 weeks ago

May 21, 2026

GamingAmericas.com

xsolla-brings-creator-strategy-and-game-commerce-expertise-to-toronto’s-leading-industry-events

Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.