Gaming
Super League Gaming Acquires Metaverse Ad Platform Bloxbiz
Super League Gaming, a global leader in connecting consumer brands with video gamers of all ages in-stream, in-game, and in-content through creator communities, proprietary platforms, and esports properties, announced today the acquisition of Bloxbiz, a dynamic ad platform designed specifically for metaverse environments. Launched in 2020, Bloxbiz’s initial deployment enables brands to advertise across popular Roblox game titles and helps Roblox creators with monetization and game analytics
Bloxbiz’s powerful advertising platform reaches more than 25 million monthly active Roblox users across a collection of more than 75 curated, brand-safe games. In-game ads take the form of creative billboards that complement the gaming experience, allowing for natural discovery without interrupting gameplay. The ads are measured through Bloxbiz’s advanced technology, which verifies viewability in a 3D space and provides aggregated audience geographic, language, and device data.
Super League and the founders of Bloxbiz, Sam Drozdov and Ben Khakshoor, established a working partnership earlier this year, with Super League running multiple Roblox campaigns with top tier entertainment and streaming brands seeking fresh ways to connect with young audiences. Witnessing the success and broad advertiser appeal of the programs, the companies determined a unified offering to the market would accelerate their collective growth objectives.
“We believe the acquisition of Bloxbiz is game-changing for Super League,” says Ann Hand, Chairman and CEO of Super League. “This deal allows us to execute on our plans to boldly extend our reach in the metaverse, something we hope will appeal to our investors and the broader market. We are thrilled to have the leader of in-game advertising on board to reach the vast audience that exists within Roblox.”
“There are exactly three reliable ways for brands to initiate an authentic relationship with gamers in today’s media landscape – in-game, in-stream, and in-content,” says Matt Edelman, Chief Commercial Officer, Super League Gaming. “Our acquisition of Bloxbiz puts Super League in an enviable position within the in-game advertising ecosystem. We can put marketers in front of a perennially elusive demographic audience at scale, while generating deserving revenue for enterprising game creators working hard to turn their passion into their livelihood.”
This strategic acquisition of Bloxbiz adds to Super League’s already existing and rapidly expanding presence in the metaverse, specifically its Minecraft audience through three owned and operated properties:
- Minehut, the largest Minecraft Java Edition community server host in North America, now with more than 4 million registered users.
- Mineville and Pixel Paradise, two of seven official Minecraft servers accessible through Minecraft’s Bedrock Edition on Xbox, Playstation, iOS, and Android, which reach more than 4.5 million players per month and entertained more than 22 million players in 2020.
“The more time we spent with the Super League team, the more we realized being a part of what they are building is the most energizing way to advance our vision for Bloxbiz,” said Sam Drozdov, Co-Founder and now Director of Bloxbiz at Super League. “Metaverse platforms are giving game designers and developers an increasingly important role within the creator economy. Bloxbiz was founded to help them generate revenue from brand partnerships based on the audiences they command.”
“Roblox is just the first stop on our mission to support creators across metaverse environments,” added Ben Khakshoor, Bloxbiz co-founder and now Technical Director of Bloxbiz at Super League. “Super League has momentum and trust as a company that understands this space, which makes combining forces so exciting.”
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1xBet
HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor
HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.
HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.
For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.
HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.
Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.
The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026
S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.
S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.
In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.
Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.
Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”
S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.
The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Geckos Games Launches Momentum – The Most Adrenaline-Charged Live Sports Game Ever Built
Geckos Games launched Momentum, a patent-pending real-time sports prediction game unlike anything in the market. THRILLZZ Free Social Sportsbook gone live as the exclusive launch partner on the opening day of the world’s biggest Soccer tournament.
Five Minutes. One Question. Pure Adrenaline.
Every five minutes of a live match, Momentum asks players one question: which team has the Momentum right now? Not who will win the game. Not what the final score will be. Who has the upper hand – this minute, on this pitch – based on every pass, attack, and pressure play happening in real time.
Makes it different from anything that has come before: the Momentum shift on a single event. A yellow card. A saved shot. A dangerous run. Every on-field event recalculates the balance – and players watch their position move with it in real time. It is not a black box. Players see each event land inside the game – the moment it happens on the pitch.
Then comes the timer. As the five-minute window counts down to zero, the tension becomes almost unbearable. Players who are in the win zone are watching every second, knowing a single event in the dying moments can flip everything. The last few seconds of every round are unlike anything else in sports gaming – raw, unscripted, impossible to put down.
Zero Latency. Official Data. Real Stakes.
Momentum is powered by an official match data with zero latency. Every event flows instantly into the game engine. There is no delay, no approximation. What players see is what is happening on the field right now.
This is not a simulation. It is not a simplified model. It is live sport, translated into a game in real time and that distinction is everything.
The post Geckos Games Launches Momentum – The Most Adrenaline-Charged Live Sports Game Ever Built appeared first on Americas iGaming & Sports Betting News.
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