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Co-creating for a safer web: Ahead of EU Cybersecurity Month, Google and Euroconsumers launch Space Shelter

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A new web game to help people learn how to navigate the web safely — while having a blast

The Web has never had more potential to improve lives, but that’s only true as long as it is safe. Ahead of EU Cybersecurity Month in October, Google and Euroconsumers, with its local consumer associations in Italy (Altroconsumo), Spain (Ocu), Belgium (Test-Achats) and Portugal (DecoProteste), have joined forces to create “Space Shelter”. Choose your astronaut and beware of unexpected obstacles and aliens: this new web game will help people of all ages test their skills and learn new ones, all with a basic internet connection.

This is the first of many announcements that Google will have for EU Cybersecurity month. After a year of pandemic-driven tech acceleration and high-profile security threats, this work has gathered greater urgency. Every day, Google automatically blocks more than 100 million phishing attempts; Google Photos encrypts 4 billion photos, and Google Play Protect runs security scans on 100 billion installed apps. We check 900 million passwords daily, and automatically protect more than 4 billion devices with our Safe Browsing technology.

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Still, a critical part of making the web safer is helping teach healthy digital habits. Google works directly with experts and educators to help people set boundaries and use technology in a way that is right for them and their families. That’s the objective of this initiative, and the purpose at the heart of our partnership with Euroconsumers. There’s no reason that work can’t also be fun.

A virtual trip to outer space

Who said we can’t travel in outer space from home? “Space Shelter” makes learning about online security an adventure, with smooth graphics and a top-level score and sound design. Players will select an avatar by choosing from a set of characters, and then will have to go through a series of five mini-games before ultimately docking at their destination: the Space Shelter. All the while, they’ll uncover the elements that make an internet account safe online, from using a password manager to understanding multi-factor authentication and widely available consumer privacy settings.

 

Making a difference by playing

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The release of Space Shelter is the start of this partnership, but it’s not the end: Google will be making a contribution to support TechSoup, a non-profit organization that supports nonprofits, charities and libraries by providing access to donations and discounts on software, hardware, and services. TechSoup will run a series of nine training sessions on privacy and safety topics to NGOs in all the countries where this project will launch, with the goal of reaching as many as 3,000 NGOs.

The launch of Space Shelter will also be supported by 12 YouTubers from the four countries who, like real astronauts, will be receiving a survival kit and training from an authority: Paolo Nespoli, ex astronaut, science communicator and coach. These aspiring safety-nauts will be promoting the game to a wider group of consumers.

“We are glad to partner with Euroconsumers for a safer web for users. Google believes technology should improve life, which is why we have worked with experts in civil society and gaming to build a web game and help make the online universe safer.” – Karen Massin, Head of Government Affairs and Public Policy, European Institutions, Google.

“Space Shelter makes learning about cybersecurity more accessible, even fun,” said Marco Scialdone, Head of Litigation & Academic Outreach at Euroconsumers. “By raising awareness about cybersecurity, through initiatives such as Space Shelter, customers will feel able to benefit more from the huge opportunities presented by technology.”

Space Shelter is another fruitful product of the strategic partnership between Euroconsumers and Google. The internet offers great potential to improve lives – but only if it is safe to use. This is the reason for which Euroconsumers teamed up with Google to make the internet a more secure place for everyone, with a particular focus on digital well being, family safety, and online privacy. The Euroconsumers and Google partnership intends to accomplish these goals through empowering consumers with knowledge, tools, and programs, such as Space Shelter.

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As technology becomes increasingly integral to everything we do, it can sometimes distract us from

the things that matter most to us. We are committed to giving everyone the tools they need to develop their own sense of digital wellbeing. This is why we are working hard to bring projects like this one to our Countries.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

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Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

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The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

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GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

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Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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