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LEADING AUDIO BRAND, TRUKE COLLABORATES WITH TRINITY GAMING’S ACE CREATORS FOR THEIR LATEST CAMPAIGN

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Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten promoted India’s first gaming-range earbuds in Truke’s latest digital campaign

Truke, one of the leading audio brands, crafting high-quality wireless stereos, wireless headphones, earphones and bespoke acoustic equipment for sound professionals and music aficionados, has launched India’s first gaming-range TWS, the Born to Game series comprising the novel duo of gaming TWS, the BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.

Pankaj Upadhayay, Founder & CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.”

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He further added on the collaboration with creators by saying, “We are also glad to associate with Trinity Gaming to support us with their start gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base – via sharing their experience of using the newest launch products on their official YT channels and story swipe ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.”

With the Covid-19 the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response these gamers/creators receive from their fan base which has resulted in building interest among brands to explore brand collaborations. Brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels a brands ambition to reach their target audience.

Commenting on the association of the brand with the creators, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals”

The product is packed with specifications like strong battery life, Premium Sound Quality, Gaming-centric features and a tribe design giving it a superior look and high-quality music and gaming experience to users. It could become a handy gadget to anyone from the esports segment who wants to leverage their gaming experience.

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Uzbekistan Introduces Penalties for Illegal Gambling Operations

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Uzbekistan has introduced strict penalties for illegal gambling operations as the country prepares to launch its regulated betting market on October 9, 2025.

The new penalties target both domestic and foreign operators offering gambling services without a license. The new rules authorise fines indexed to the Uzbek Base Calculation Unit (BRV), a fiscal benchmark used for administrative penalties.

Foreign firms face fines of up to 25,000 Base Calculation Units, around US$882,000. Authorities can also seize illegal earnings, block access to banking and internet services, and ban repeat offenders from the Uzbek financial system. Unauthorised physical casinos, betting shops and mobile terminals will face the same sanctions.

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Violations of anti-money laundering rules or personal data misuse carry fines of 15,000 BRV (about US$529,200), and unlicensed deposit-taking could result in penalties of up to US$352,900.

The changes were drafted by the National Agency for Perspective Projects (NAPP), which is overseeing the rollout of Uzbekistan’s new gambling law. NAPP will act as the interim regulator until a permanent authority is established.

Licensed operators must meet strict financial requirements. Online gambling firms need authorised capital of $4.57 million and a $2.05 million reserve fund. Lottery providers must show at least $1.64 million in capital and $1.11 million in reserves.

“This is not a pay-to-play regime. It’s a compliance-first market that will reward transparency and capital discipline,” NAPP has clarified in communications with potential applicants.

Gambling has been banned in Uzbekistan since 2007, except for limited state-run lotteries. The new system marks a shift from prohibition to strict regulation. A centralised system, the Unified State Register of Bets and Players (USRBP), will track all wagers and enforce ID checks and monthly betting limits.

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Sanctions will be issued by NAPP’s director after internal review. Offending companies will have 15 days to appeal through NAPP or the courts. Half of all fines will go to the state budget; the rest will fund regulatory operations. Paying fines does not shield companies from further legal action.

President Shavkat Mirziyoyev approved the new framework in 2024, requiring that gambling revenue be used to fund national sports programmes. Licensing guidelines will be released soon, with applications opening before the October launch.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

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Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

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The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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