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BUSTA Launches the First of Its Kind GameFi Platform on Binance Smart Chain

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BUSTA (https://busta.gg/) announced the launch of its GameFi platform – the first of it’s kind to be built on the Binance Smart Chain (BSC). BUSTA will be home to multiple games and tokens with many ways to earn. Players can “be the House” by staking and holding $BUST and earn rewards as people play and trade. The BUSTA platform also contains a decentralized exchange (DEX), staking pools where investors can stake $BUST from day one, affiliate/partner programs, and is governed by a decentralized autonomous organization (DAO).

BUSTA is kicking off its launch with their flagship game BUSTA CRASH, a progressive jackpot game similar to the grandfather of crypto crash games – Bustabit. Users can place bets with BNB (or partner tokens in future), watch the multiplier curve increase exponentially, and then click the stop button to claim their winnings before the game “crashes”. The longer the round, the more they can win; however, if the game crashes before they exit, they lose their bet.

Existing iGaming and DeFi projects offer single/limited-purpose platforms with little utility or benefits for the participants beyond their base functions. To change that, the BUSTA founders created a circular business model that benefits players, investors, stakers, traders, affiliates, and partners, all while tapping into a multi-billion dollar industry. The ecosystem is designed so that each component benefits the other and as each increases in popularity and volume, the whole ecosystem and community reaps rewards.

The five primary components of BUSTA are:

  • iGaming Platform: Features multiple games like BUSTA CRASH, a progressive jackpot game.
  • Trading and Staking Module: BUSTA contains its own niche DEX and yield farm for trading and staking $BUST as well as partner tokens.
  • Affiliate Program: The program has a novel approach to growing the user base via referral links, where both parties benefit from a constant stream of passive income from play, trade and farm activity.
  • Partnership Portal: Partners can list tokens on the BUSTA platform for constant burn pressure for the partner’s native token, which is provided by automated revenue collection and distribution flow.
  • Degenerator Decentralized Autonomous Organization (DAO): BUSTA’s DAO allows the community to control the majority of the ecosystem through a voting process.

“We are taking iGaming and DeFi to the next level, as there’s just so much untapped potential with the technology available that people aren’t utilising yet.” said Neil Apestrong, Project Lead at BUSTA. “We’ve taken advantage of that and intricately designed our ecosystem in a way that makes our games fun and rewarding to play, incentivises holding and staking our $BUST token, and allows our community to grow exponentially, all while playing an incredibly active and powerful role in the operation and further development of BUSTA.”

The gaming platform will release a few more games “in-house” by core team members, but will also look into acquiring entire game companies or offering deals to wire up third party games to the BUSTA tokenomics. This allows the platform to expand both horizontally and vertically, and expanding to multiple other chains like Ethereum and Solana are also attractive expansion options.

BUSTA games will be provably fair and generate a small amount of revenue for the platform in the form of the House Edge. The House Edge is then distributed throughout the ecosystem via smart contracts to benefit the community and $BUST token holders. All of the games will draw their winnings from the BUSTA Bankroll. This Bankroll pool will be funded initially from the presale, then be automatically and perpetually topped up further with a percentage of the House Edge and by users staking their own BNB into the bankroll pool for direct yield rewards in the form of BNB and BUST tokens.

The launch of BUSTA’s iGaming platform will be followed by the $BUST IDO (initial DEX offering) on August 24. With the scope of the BUSTA ecosystem the company will host multiple IDOs simultaneously, on both Starter, a decentralized fundraising platform for the Binance Smart Chain, and CyberFi Samurai, a new era of capital funding for the future of DeFi.

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Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

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Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Berkley Egenes

Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

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Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.

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