eSports

Fnatic publishes first-ever set of safeguarding policies for the pro gaming industry

Published

5 years ago

July 6, 2021

Reading Time: 2 minutes

Fnatic, the London-based global esports performance brand, has today unveiled the first-ever set of safeguarding policies designed specifically for pro gaming. The publication of the organisation’s Global Safeguarding Policies highlights Fnatic’s commitment to spearheading the conversation and development of safeguarding in pro gaming to build a safer system that protects current and future gamers.

The industry’s first safeguarding policies were developed in partnership with leading experts, including safeguarding training consultancy Safeguarding Today, key advisers to the government on online harms and safeguarding, and safeguarding leads at professional sports teams, including various Premier League clubs.

Fnatic’s two policies include the Children and Young People Safeguarding Policy, which outlines the risks faced by people under the age of 18, and the Adults at Risk Safeguarding Policy, which outlines the risks faced by vulnerable adults. As well as pinpointing the risks faced by both groups, the Global Safeguarding Policies also include Fnatic’s approach to safeguarding, the organisation’s safeguarding Code of Conduct and guidance on how the team will respond to a safeguarding complaint.

In addition to the policies, Fnatic has also committed to a safeguarding pledge, which is based on the five Rs of Rights, Responsibility, Respect, Reporting and Risk. By committing to implementing the five Rs, Fnatic will be able to clearly distinguish between actions that drive gaming performance and those that are abusive.

As well as publishing the policies, Fnatic has also shared its latest Insights Report – Safeguarding in Esports – which addresses the current state of safeguarding in the competitive gaming ecosystem in a bid to open up the discussion on the issue. The report outlines the unique risks posed in esports and highlights Fnatic’s commitment to reducing the risk of abuse, bullying, harm, harassment and neglect of children, young people and adults at risk.

Andrew Cooke, General Counsel at Fnatic, believes that the launch of the first ever safeguarding policies in pro gaming can be the catalyst to starting further conversations and developing more policies in the pro gaming industry:

“Safeguarding is hugely important for any organisation that connects with or engages with children and young people on a regular basis. But so far there has been limited progress made when it comes to recognising and protecting the rights of young people and vulnerable adults in our industry.

“At Fnatic, we believe that we have a responsibility to promote the welfare of anyone we engage with. That’s why, in partnership with leading experts in sports safeguarding, we’ve decided to lead the conversation and development of safeguarding in esports to help protect current and future pro gamers against harm.

“We truly hope that by putting safeguarding in the spotlight and sharing it with any esports organisation interested in better understanding it, we can influence those around us to either adopt our policies and pledge completely, or use it to create policies of their own.”

Jennie Smith, Founder and Director of Safeguarding Today, an organisation that worked closely with Fnatic to develop the policies, believes the esports organisation is taking a pioneering approach to safeguarding in a digital environment:

“As we’ve seen in many traditional sports, it’s a matter of when, not if, a major safeguarding issue arises in esports so it’s really important that Fnatic has taken a progressive, forward-thinking view to safeguarding in the digital space to better protect those around them. I support their efforts to set standards in this area and I encourage other organisations in the ecosystem to follow their lead.”

data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

Published

3 days ago

May 21, 2026

Wladimir P.

data.bet-reports-168%-turnover-growth-from-virtual-content-in-q1-2025–q1-2026

DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

5 days ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel

Published

5 days ago

May 19, 2026

Wladimir P.

mcdonald’s-germany-signs-on-as-presenting-partner-for-g2-nord-and-g2-hel

McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.

Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.

G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.

The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”

To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.

The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.