eSports
Fnatic publishes first-ever set of safeguarding policies for the pro gaming industry

Fnatic, the London-based global esports performance brand, has today unveiled the first-ever set of safeguarding policies designed specifically for pro gaming. The publication of the organisation’s Global Safeguarding Policies highlights Fnatic’s commitment to spearheading the conversation and development of safeguarding in pro gaming to build a safer system that protects current and future gamers.
The industry’s first safeguarding policies were developed in partnership with leading experts, including safeguarding training consultancy Safeguarding Today, key advisers to the government on online harms and safeguarding, and safeguarding leads at professional sports teams, including various Premier League clubs.
Fnatic’s two policies include the Children and Young People Safeguarding Policy, which outlines the risks faced by people under the age of 18, and the Adults at Risk Safeguarding Policy, which outlines the risks faced by vulnerable adults. As well as pinpointing the risks faced by both groups, the Global Safeguarding Policies also include Fnatic’s approach to safeguarding, the organisation’s safeguarding Code of Conduct and guidance on how the team will respond to a safeguarding complaint.
In addition to the policies, Fnatic has also committed to a safeguarding pledge, which is based on the five Rs of Rights, Responsibility, Respect, Reporting and Risk. By committing to implementing the five Rs, Fnatic will be able to clearly distinguish between actions that drive gaming performance and those that are abusive.
As well as publishing the policies, Fnatic has also shared its latest Insights Report – Safeguarding in Esports – which addresses the current state of safeguarding in the competitive gaming ecosystem in a bid to open up the discussion on the issue. The report outlines the unique risks posed in esports and highlights Fnatic’s commitment to reducing the risk of abuse, bullying, harm, harassment and neglect of children, young people and adults at risk.
Andrew Cooke, General Counsel at Fnatic, believes that the launch of the first ever safeguarding policies in pro gaming can be the catalyst to starting further conversations and developing more policies in the pro gaming industry:
“Safeguarding is hugely important for any organisation that connects with or engages with children and young people on a regular basis. But so far there has been limited progress made when it comes to recognising and protecting the rights of young people and vulnerable adults in our industry.
“At Fnatic, we believe that we have a responsibility to promote the welfare of anyone we engage with. That’s why, in partnership with leading experts in sports safeguarding, we’ve decided to lead the conversation and development of safeguarding in esports to help protect current and future pro gamers against harm.
“We truly hope that by putting safeguarding in the spotlight and sharing it with any esports organisation interested in better understanding it, we can influence those around us to either adopt our policies and pledge completely, or use it to create policies of their own.”
Jennie Smith, Founder and Director of Safeguarding Today, an organisation that worked closely with Fnatic to develop the policies, believes the esports organisation is taking a pioneering approach to safeguarding in a digital environment:
“As we’ve seen in many traditional sports, it’s a matter of when, not if, a major safeguarding issue arises in esports so it’s really important that Fnatic has taken a progressive, forward-thinking view to safeguarding in the digital space to better protect those around them. I support their efforts to set standards in this area and I encourage other organisations in the ecosystem to follow their lead.”
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eSports
Abios partners with Kindred Group to provide full esports betting solutions

New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
eSports
BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.
Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.
“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”
Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”
The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.
eSports
Sony’s INZONE Becomes Main Partner of VCT EMEA

Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
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