Gaming
Angry Birds 2 Flies onto AppGallery
Latest big name to list on the Huawei Apps Platform
Huawei, the leading global technology company, has announced the launch of Angry Birds 2, the hugely popular game from developer Rovio, on the rapidly expanding AppGallery. This is the latest move onto the platform from a major mobile gaming company, indicating the growing influence of AppGallery as a means to reach large international audiences.
“We are developing partnerships with some of the world’s leading game developers and as they reap the dividends of exposure to our vast user base, confidence amongst other studios and developers is growing,” said Derek Yu, President of Huawei CEE & Nordic and Canada at Huawei Consumer Business Group. “This of course benefits our customers who are increasingly gaining access to the exciting, inspiring games that feature at the top of their gaming wish-lists.”
Angry Birds is widely acknowledged as the game that established mobile as a viable gaming platform. However it is Angry Birds 2 that drove the popularity of the brand, challenging users to build the ultimate flock to defeat their enemies, the pigs, and save the eggs. Gamers will be able to train their skills on Angry Birds 2 by mastering the slingshot, which will accelerate them up the leader-board, increase their scoring power by recruiting birds with feathers and competing in new events to collect seasonal hats.
This is the first Rovio game to be listed on AppGallery, however the movie based on the game is already available on Huawei Video¹, the company’s platform for video content. As well as playing the game, users will also be able to customise their phones using Huawei Themes to display Angry Birds 2 branding, while customers with Huawei smartwatches and bands will be able to download Angry Birds 2 watch faces.
As part of its commitment to developers’ commercial success, Huawei will also support the launch of Angry Birds 2 with 50% cash back on the first in-game transaction, and 20% on other transactions in Europe² between 1st and 14th July.
“We are very excited that Angry Birds 2 will now be available to millions more gamers around the world through our partnership with AppGallery” says Miikka Lindgren, VP of Business Development at Rovio. “Rovio’s mission is to create joy, and we are always happy when our games and the joy we create reach new audiences. I hope lots of new players get into some serious pig popping fun with our Angry Birds and their porky enemies, using all the fantastic gameplay options that we are putting at their disposal.”
Huawei provides comprehensive support for app integrations
Huawei has always worked closely with app publishers throughout the technical process of bringing games onto AppGallery. It forms part of Huawei’s commitment to all developers in empowering them to quickly realise the massive business benefits and enhanced user reach of an app store that is now the third largest in the world.
As one of the world’s fastest-growing app marketplaces, AppGallery strives to partner with leading brands and gaming developers, like Rovio, whose titles attract the biggest global audiences. This is allowing the platform to list a constant stream of exciting, challenging and entertaining content, connecting users with the games they most want to play and developers with a new and previously untapped customer-base.
The gaming category is at the forefront of apps expansion on AppGallery with over 500% more games now available on the platform compared to a year ago. The company has also created a separate tab dedicated to gaming on AppGallery’s home page, which was launched along with the new-look app store design earlier this year. The feature allows users to easily find games and content specific to their interests quickly and easily.
As part of its ecosystem development, Huawei is working closely with over 4 million registered developers to constantly bring new content to the platform, with over 134,000 applications now integrated with HMS, Huawei’s proprietary mobile services platform.
Angry Birds 2 is now available to download from AppGallery worldwide at https://appgallery.huawei.com/#/app/C104391333
For more information please visit https://consumer.huawei.com/en/mobileservices/appgallery/.
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Crash Games
Evoplay launches Caramelo Dog Lucky Run crash game for Brazil
Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.
The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.
Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.
Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.
Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.
“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”
The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
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