Asia
Scientific Games Corporation Signs 10-year Deal with Azerbaijan National Lottery

Scientific Games Corporation has announced that it has signed a comprehensive, 10-year agreement with Azerlotereya to support the national lottery and sports betting concession in Azerbaijan.
The deal expands Scientific Games’ successful partnership with Demirören to Azerbaijan, where Demirören is now operating the national lottery Azerlotereya.
Scientific Games will exclusively supply retail and digital instant games, and its AEGIS omni-channel bet management system delivering iLottery, retail instant games and draw games nationally. This solution uses Scientific Games Lottery Group’s platform that powers retail and digital lottery and sports betting programs for leading lotteries, including the Company’s most recent launch of the national sports betting concession in Turkey—also in partnership with Demiroren.
“We are very pleased that the Republic of Azerbaijan chose to put its trust in Demiroren to operate this very important national asset and we will repay that trust by making a significant investment in Azerbaijan along with our trusted partner, Scientific Games. This marks our third consecutive successful investment with their teams and world-leading games and technologies,” Sinan Oktay, Board Member of Demirören Holding, said.
Following the successful launch of the Turkish sports betting business, Demirören’s joint venture with Italian company SISAL won a competitive tender and was awarded the license for Turkey’s state-owned lottery company, Milli Piyango, through 2030. This joint venture is also powered by Scientific Games’ AEGIS instant ticket management system and 10,000 advanced WAVE retailer terminals, as well as retail and digital instant games. Since launching in August 2020, the lottery is experiencing record instant game sales across retail and digital channels.
“We are proud to build on our momentum with our successful retail and digital lottery and sports betting programs in Turkey to support Azerbaijan with our trusted partner Demirören. We are focused on delivering the industry’s most innovative products and technology to maximize proceeds for our lottery customers. We look forward to driving profits for the benefit of the Azerbaijan government and its 10 million citizens,” Pat McHugh, Lottery Group Chief Executive for Scientific Games, said.
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Asia
Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.
Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.
Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.
“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”
Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.
“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.
“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”
Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.
The post Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka appeared first on European Gaming Industry News.
Asia
METABORA Partners with LINE NEXT

METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.
The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.
Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.
As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.
By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.
In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.
Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”
Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”
The post METABORA Partners with LINE NEXT appeared first on European Gaming Industry News.
Asia
MelBet Announces Monami Ghosh as its New Brand Ambassador

The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.
MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.
Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.
MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.
The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.
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