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Kabaddi Adda partners with FanCode to exclusively broadcast K7 Kabaddi Stage Up tournament

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Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans.

The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating from across Haryana. The 10 participating teams include 8 teams that made it through the K7 Qualifiers in March, and 2 additional wild card entries. Taking place at the Future Fighters Kabaddi Academy, Gurugram, each participating academy team will come in with a squad of 12 players and 2 officials.

Through collaboration with FanCode, Kabaddi Adda aims to bring back live kabaddi action to the fans who have been waiting for the sport to resume. Speaking on this, Suhail Chandhok, Co-Founder, Kabaddi Adda, said, “It’s been a challenging year for athletes and with the K7 Stage Up, we want to not only bring back the thrill of our own Sport of Kabaddi, but provide opportunities to budding players from top Kabaddi academies across the country. The collaboration with FanCode helps us reach out to Kabaddi fans on a massive scale but also provide a platform for talent across players, coaches and referees to showcase their skills, giving them exposure among fans and professional teams across India and Indian sub-continent.” 

FanCode, launched in March 2019, provides highly personalised experience across sports content, commerce and statistics to all sports fans through innovative technology. Since inception, FanCode has partnered with several domestic and international sports leagues and associations across multiple sports.

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Talking about the partnership and comprehensive digital sports experience that will be offered during K7 Kabaddi, Prasana Krishnan, Co-Founder of FanCode, said, “We are excited to host and support Kabaddi’s comeback after a hiatus by live streaming all the action from K7 Kabaddi. To make it engaging, through innovative technology, we are creating a comprehensive live kabaddi experience where the fans can witness live streaming, fastest live scores with play-by-play information, real-time statistics, and much more.”  

The tournament will sport prizes for the winning team, ‘Super 6’ – top 6 players of the tournament, Best Raider, Defender and more. The 6 top teams from the tournament will move on to the K7 Finals, which is scheduled to take place at the end of this year.

Kabaddi Adda’s existing distribution network and strong connect will help amplify the content, with social reach to the massive kabaddi audience online. Being associated with the grassroot ecosystem of the sport, it will leverage expertise in data and automation tech to bring together the community. Recently, Kabaddi Adda even undertook an initiative ‘Mann ki Jeet’ to address and support the mental health wellbeing of kabaddi athletes and make them field-ready for upcoming tournaments like K7 Kabaddi.

For more details on K7 Kabaddi, including the full schedule, click here.

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SCCG Announces Strategic Partnership with Gridlogic

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SCCG Management, a premier advisory firm in the gaming industry with a global footprint and over 100 best-in-class client partners, announced a strategic partnership with Gridlogic, a leading Real Money Technology group and a pioneer in the iGaming industry. This partnership is set to enhance SCCG’s initiatives in the rapidly growing Indian gaming market, leveraging Gridlogic’s innovative technology solutions and artificial intelligence capabilities for player protection.

With Gridlogic’s reputation as one of India’s fastest-growing gaming technology companies, this collaboration marks a significant milestone in SCCG’s efforts to expand its global market entry and distribution of gaming products and platforms. Gridlogic, known for its next-generation technology and artificial intelligence applied to skill gaming, brings to the table a wealth of expertise and a robust portfolio of technology services that include gaming, data management and business transformation.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Our alliance with Gridlogic represents a pivotal step forward in our mission to navigate the complexities of the global gaming landscape. Gridlogic’s innovative approach and technological prowess in the Indian market complement our strategic goals perfectly. Together, we are poised to unlock new opportunities and drive significant value for our stakeholders in one of the world’s most dynamic gaming markets.”

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Pariekshit Maddishetty, Founder of Gridlogic, said: “Partnering with SCCG Management is a landmark moment for us at Gridlogic. Their global perspective and deep industry insights align seamlessly with our vision of revolutionizing the gaming sector through technology and artificial intelligence. This partnership not only strengthens our position in the Indian market but also accelerates our journey towards becoming a global leader in gaming technology solutions.”

The post SCCG Announces Strategic Partnership with Gridlogic appeared first on European Gaming Industry News.

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SOFTSWISS is Best Platform Solution in Asia

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

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Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

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Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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The post SOFTSWISS is Best Platform Solution in Asia appeared first on European Gaming Industry News.

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Crane Payment Innovations partners with Mohegan INSPIRE’s Casino

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Crane Payment Innovations (CPI), a Crane NXT company, is proud to announce a partnership with Mohegan INSPIRE Entertainment Resort (hereafter “Mohegan INSPIRE”), which includes the adoption of the SC Advance note validator and Easitrax Web software across all 550 machines on the casino floors.

Situated in Yeongjong Island, South Korea, Mohegan INSPIRE is a new generation entertainment resort in Asia, welcoming guests of all generations to indulge in an inspiring world where unforgettable experiences meet diverse cultures.  The resort held the soft opening including the three-tower hotel, MICE facilities, a state-of-the-art multi-purpose arena, an immersive digital entertainment street, and directly operated dining venues in late November 2023, and unveiled its international visitor-only premium gaming facility, INSPIRE Casino, and more in early 2024 through the grand opening. With seven properties in North America, including Las Vegas, Mohegan, a parent company of Mohegan INSPIRE, is renowned for its dedication to innovation, superior guest experiences, and cultural authenticity.

“Our partnership with CPI will certainly elevate our gaming offerings to unprecedented heights. The adoption of the SC Advance and Easitrax Web underscores our commitment to providing an exceptional and technologically advanced gaming experience for our patrons,” said Yik Kah Fai, Director of Slot Operations at Mohegan INSPIRE.

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“We are excited to be partnering with Mohegan INSPIRE,” said Bill Murphy, VP Sales APAC. “By installing 550 SC Advance note validators along with Easitrax Web, INSPIRE Casino will be able to increase their operational efficiency while providing customers with a world-class gaming environment.”

The SC Advance Note Validator, known for its exceptional 98% first-pass acceptance rate and the lowest jam rate in its class for both street-grade cash and TITO tickets, ensures a smooth and uninterrupted playing experience for casino visitors.

Easitrax Web Software, a powerful companion to the SC Advance, enables casino operators to streamline operations, manage cash drops efficiently, monitor slot machine performance, and remotely track machine analytics.

The post Crane Payment Innovations partners with Mohegan INSPIRE’s Casino appeared first on European Gaming Industry News.

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