Asia
Global Esports Federation Partners with Dentsu

The Global Esports Federation has entered into a strategic partnership with Dentsu Inc. to promote the global development and growth of esports.
“We are certain that this strategic partnership will strengthen the future prospects of the GEF, expanding the vital work that the team has already established. We look to Dentsu for their expertise to bring together the best of esports and sport, further fulfilling our mission to elevate esports and the world’s esports ecosystem,” Chris Chan, President of Global Esports Federation, said.
The strategic partnership will focus on joint efforts to develop new marketing programmes and esports events. In collaboration with Japan esports Union (JeSU), a member of the Federation, Dentsu will lend its expertise and experience to collaborate with various game publishers, commercial partners and various international organisations to further elevate the credibility, legitimacy and prestige for esports.
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Asia
Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move

Thai Deputy Prime Minister Phumtham Wechayachai has defended the Entertainment Complex Bill, set for parliamentary debate on April 9, as a vital economic measure amid rising US tariffs on Thai goods.
While opposition continues inside and outside parliament, Mr Phumtham insisted the bill’s fate should be decided through democratic processes — not protests.
The bill, which includes casino operations within an integrated entertainment complex, aims to generate significant revenue and counter the 36% US tariff hike on Thai goods — far higher than Singapore’s 10%, he said.
Mr Phumtham argued the measure would boost Thailand’s financial resilience and dismissed concerns that it promotes gambling addiction. He said strict entry rules, including age and income restrictions, would help mitigate risk.
“This isn’t about encouraging gambling — it’s about economic survival,” he said.
He urged critics to join the parliamentary debate and cited results from the government’s online public hearing held between Feb 28 and March 14, in which more than 70,000 people participated, with around 80% supporting the bill.
While acknowledging the right to protest, he warned such demonstrations should not be seen as representing the entire nation.
He said public opinion often differs from that of opposition parties and civil groups, stressing the need to respect the democratic process and let parliament decide.
The post Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move appeared first on European Gaming Industry News.
Asia
Asian Poker Tour Announces Cancellation of APT Manila 2025

The Asian Poker Tour has announced the cancellation of APT Manila 2025, which was scheduled to take place from May 30 to June 8, 2025, at the City of Dreams Manila.
The next scheduled APT tour stop following the upcoming APT Taipei 2025—running April 25 to May 4 with a TWD 70M (~USD 2.1M) guaranteed Main Event—will be the APT Incheon 2025; boasting a KRW 2.5M buy-in Main Event with a KRW 1.5B (~USD 1M) guarantee running August 1-10 at the Paradise Hotel & Resort.
This will be followed by the APT Jeju 2025, which boasts a KRW 2.6M buy-in Main Event with a KRW 2.2B (~USD 1.5M) prize pool guarantee and runs from September 26 to October 5 at Jeju Shinhwa World.
The 2025 APT poker schedule will conclude with the thrilling end of year APT Championship (APTC), which runs from November 14-30, 2025 at the Red Point Center’s brand new “Red Space” venue located in central Taipei.
The APTC Main Event boasts a massive TWD 165 million (~USD 5 million) prize pool guarantee – the largest the tour has ever offered.
Players can win their seat to this exciting TWD 350,000 (~USD 10,700) freezeout by competing in the tour’s three signature events—the APT Main Event, the APT High Roller and the APT Super High Roller—at each of the three remaining APT tour stops preceding the APTC.
The post Asian Poker Tour Announces Cancellation of APT Manila 2025 appeared first on European Gaming Industry News.
Asia
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner

GOD55, a premier online gaming platform and leading operator in Southeast Asia, is proud to announce its partnership with Birmingham City Football Club as the club’s Official Asian Betting Partner.
Established in 2016, GOD55 has become one of the biggest and most trusted brands in the online gaming industry, offering a wide range of betting and entertainment options, including casino games, sports betting, and live dealer experiences. Leveraging cutting-edge technology, the platform provides users with seamless mobile and desktop access, real-time data integration, and high-quality streaming for live events.
As part of this exciting partnership, GOD55 has launched an exciting announcement film, filmed on location at Birmingham City’s St. Andrew’s @ Knighthead Park and Elite Performance Innovation Centre.
A spokesperson for GOD55 commented: “We are delighted to partner with Birmingham City, a club with a rich history and a dedicated global fanbase. This collaboration reflects our commitment to connecting with football enthusiasts and delivering an enhanced entertainment experience. Together, we aim to engage fans in innovative ways, celebrating the beautiful game while offering a world-class gaming platform for our users in Asia.”
Birmingham City also expressed their excitement about the partnership: “We’re thrilled to welcome GOD55 to the Birmingham City family as our Official Asian Betting Partner. This partnership highlights the club’s growing international appeal and provides an opportunity to further engage with our supporters in Asia. We look forward to working closely with GOD55 to achieve great things together.”
The post Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner appeared first on European Gaming Industry News.
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