Asia
Asia-Pacific Region: Detailed Overview of the Fastest-Growing Gambling Market of the World
The gambling industry is one of the most flexible sectors of the modern world economy. This industry not only demonstrates the growth and high rates of return on investment but also introduces unique innovative trends that are in many ways ahead of even the most positive experts’ assumptions.
Online gambling business magazine Login Casino has prepared an overview of the fastest-growing market of the world in the gambling industry and the reasons for its quick development, as well as future forecasts.
The following diagram shows data on the amount of money received by gambling operators in the world from 2001 to 2019.
According to experts’ predictions, the world gambling market will continue to evolve. Modern technologies contribute to the improvement of gambling services, which makes this activity even more attractive and accessible to users. The growth of the market is facilitated by the use of mobile phones, which entails the emergence of programs and applications for phones; improvement of the level of welfare, which allows people to spend more money gambling; as well as expenditure of the Internet coverage.
Fastest-growing market overview
According to the experts’ reports, at present, the fastest-growing market in the world is the Asia-Pacific region. In general, the Asian-Pacific market has a tendency to increase gambling revenues, as well as the spread of legalization. Nowadays, countries with legalized gambling make huge profits, and in states where gambling is illegal, offshore casinos are very popular. Below, we will take a closer look at the major countries in the gambling market of the Asia-Pacific region.
China
In general, gambling in China is illegal. Residents of the country can try only one gambling activity, the operator of which is the state itself – the lottery. As for other activities, involving betting, they are held in two gambling zones – Hong Kong and Macau.
In Hong Kong, it is possible to try four types of gambling: mahjong, lottery, betting on races and betting on football. The Hong Kong Jockey Club has a monopoly on both types of sports bets and brings one of the highest levels of profit from horse racing in the world. In total, there are six legal gambling establishments in Hong Kong.
In Macau, numerous casinos offer a wide range of gambling activities:
– casino board games (card games, craps, roulette, etc.);
– gaming machines (video slots, video poker, digital versions of board games);
– sports betting;
– lotteries.
The above-mentioned activities are held in more than thirty gambling establishments located in Macau.
Macau is usually called Asian Las Vegas: its casinos generate an annual income of more than thirty billion dollars, which is a few times more than the income from casinos in Las Vegas. The absence of a tax on winnings in Macau makes this region a favorite among serious gamblers.
As can be seen from the above chart, the gross gambling revenue in Macau fell sharply from 2014 to 2015. The drop in income was most likely caused by the government’s efforts to tighten control in order to combat corruption and money laundering. This also led to an increase in the number of Chinese tourists visiting the Philippines and Singapore. Then it continued to decline gradually from 2015 to 2016. However, in 2017, the revenue grew by almost twenty percent, and in 2018, gross revenue from the casinos increased by 35% – this has been the largest increase since 2014, so we can say that the market has recovered.
Japan
Gambling in Japan is strictly regulated. Earlier, the Japanese government approved the legalization and regulation of three integrated resorts, which will be the first casino sites in the country. Now it is still unknown in which cities the casinos will be located. However, according to predictions, these cities will be Osaka, Tokyo and Yokohama.
According to experts, the Japanese gambling market can be estimated at sixteen billion dollars. This amount will be less than in Macau in China but much more than in Las Vegas, which will make Japan the second largest gambling market in the world. Other experts rate the market even higher – at twenty billion dollars.
The government hopes that resorts will increase foreign investment and tourism revenues. Due to concerns about addiction to games of chance – about five percent of Japanese people are affected by it – casino visits will be limited. Entrance fees of $74 will be charged for locals and foreign tourists. In addition, it will be allowed to visit the casino no more than ten times a month.
It should also be mentioned that at present, some types of gambling are already legal. This regards lottery tickets which are issued by municipal bodies, as well as betting on some types of races that are controlled by the country’s government and municipal bodies.
South Korea
It is noteworthy that gambling in South Korea is oriented almost exclusively to tourists. Citizens of this country have access to the one and only gambling establishment – Kangwon Land Casino located in a picturesque mountainous area on the site of mines. In order to get to this place from Seoul, people need to spend approximately three hours driving the car, and the journey by train takes even more time – five hours. However, local players are not afraid of such difficulties – even on a weekday, this gambling establishment is full of people.
The South Korean authorities are trying to avoid the problems associated with the gambling business. For this reason, all other gambling establishments in the country work to serve foreigners – the country’s citizens will not be allowed to enter their territory. The main stream of gamblers goes to South Korea from China, whose residents are frightened off by high stakes and entrance fees to Macau; as well as from Japan, where a lot of types of gambling are prohibited.
The following chart provides information regarding gross gambling revenue in the country from 2012 to 2019.
As it is possible to see, in the first half of 2018, the gambling industry in South Korea featured the highest revenue after the country managed to establish better relations with China. In 2017, Chinese authorities introduced a partial travelling ban in response to South Korea’s deployment in 2016 of a US-backed THAAD missile system in retaliation for the North Korean aggression.
Other countries
The Asian gambling industry has always been associated with the bright lights and resort casinos of Macau. Despite the fact that China is certainly considered the largest gambling market in the region, other Asian jurisdictions are gradually coming to the fore with new opportunities for operators who want to find their place in the gambling industry.
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Singapore |
There are two official casinos in the country – Resorts World Sentosa and Marina Bay Sands. The first one is the largest gaming complex in the country. Occupying over fifteen thousand square meters, Resorts World Sentosa has more than two and a half thousand slot machines and one thousand gaming tables. On the territory of the second gaming complex, there are restaurants, cinemas, a hotel, a swimming pool and a wide variety of other entertainments. It has over six hundred tables, one and a half thousand slot machines and several VIP lounges for high rollers. Two other organizations Singapore Pools and Singapore Turf Club control lotteries and sports betting. |
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The Philippines |
The thriving gambling industry in the Philippines is a great example of how proper market organization can provide regular financial revenues to the state budget. The market has undergone some changes recently in connection with the policies introduced by President Rodrigo Duterte aimed at eliminating corruption and restructuring some aspects of the market. The Philippine market brings large revenues. Earlier, it was reported about $3.5 billion in gambling revenue in 2018. Some experts predict a significant increase in gambling revenues in the near future due to the licensing of new casinos and convenient entry to the Asian market for operators. |
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India |
Gambling in India is permitted in only three places: Goa, Sikkim and Daman. It is also possible to get a license to do business with skill-based games in Nagaland. Technically, games requiring the use of intelligence and skills are legal. Today it is still discussed whether poker can be attributed to this category of games. The gambling market in India is strictly regulated – only a few companies dominate in the industry. Casinos are allowed only as part of 5-star hotels. In general, there is considerable interest in gambling but the vast population of the country still does not have access to them. |
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Vietnam |
For a long time, casinos in Vietnam were available only to foreigners but in the last few years, the government has been considering the legalization of gambling. The Vietnamese authorities have plans to legislatively reform the laws on the gambling industry of the state in order to compete with the most successful countries in this market in the region. Slot machines so far in the country have been open only to foreign visitors. If the laws are transformed and the local population is allowed to visit the casino, the prospects for the development of the gambling industry of the state will immediately increase, which, accordingly, will increase the investments of world operators. |
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Cambodia |
Gambling is prohibited for citizens of Cambodia but illegal gambling is widespread. The country’s authorities are trying to combat this problem. |
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Malaysia |
In the country, there are several casinos that work only for foreigners. One of the most well-known ones is Resorts World Genting that is located on the border between the states of Pahang and Selangor of the country. |
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Taiwan |
Poker, land-based and virtual gambling establishments are illegal but sports betting is allowed both online and in land-based bookmakers. |
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Australia |
Gambling in Australia is very popular. Due to the relatively small population and high level of involvement in gambling, the market is quite mature. There are many land-based casinos and bookmakers in the country. According to studies, an increasing number of Australian players are betting using their mobile devices. However, just several large sports companies dominate the market. |
The reasons for the rapid growth of the gambling industry in the region
At present, the gambling industry continues to grow and develop in Asia-Pacific, so everyone is focused on its new perspectives. At the same time, many people do not understand what are the reasons for the quick growth of the gambling market in this part of the world.
It should be noted that there are several reasons why the Asia-Pacific region is nowadays a leading one in the gambling sector. The first reason is large populations of some Asian countries such as China and India. Residents of Asia, whose total number is 60% of the world’s population, have already shown a special tendency to gambling.
The second reason is that this region includes a few strong world economies, among them – China, India and Japan. Taking into account this fact, a large number of successful companies are ready to make investments and develop their business there.
The Asian-Pacific gambling market features
Asia-Pacific has established itself as a leading region in the gambling sector and brings a significant part of the global gambling revenue. Certainly, like any other region, it has a number of characteristics, which will be discussed below.
The most popular games represented on the market
The following figure represents the approximate results of the 2019 world game market per region with year-on-year growth rates:
No one can doubt that the Asia-Pacific region is the most successful one in the gaming sector of the world. In this region, the fastest-growing markets are the emerging ones such as India and the South East.
As for the most popular games represented on the market, similar to other regions of the world, here you will not find homogeneity in the Asian-Pacific countries. That is why, in this case, it will be better to consider the countries separately.
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China and Japan |
In the most developed countries of the region, the most popular game is Horizon Zero Dawn |
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Indonesia and Malaysia |
Persona 5 |
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Vietnam, Taiwan and South Korea |
Overwatch |
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India |
Call of Duty: Infinite Warfare |
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Pakistan |
Battlefield |
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The Philippines, Myanmar and Mongolia |
DOTA 2 |
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New Zealand, Australia and other territories in Oceania |
Mortal Kombat 11, Battlefield and Horizon Zero Dawn |
Types of platforms
At present, the Asia-Pacific market is the largest one for console games and it is expected that the region will remain the leader in this regard in the future. The main driving force for this segment is the rapid growth in the number of active players in Asia-Pacific.
There also has been a rapid increase in the tablet/mobile gaming sector due to the introduction of new tablets and smart phones featuring better options for playing video games. In fact, players appreciate a lot the ease of utilizing mobile phones in diverse cases such as Internet use and messaging. Nowadays, mobile games are extremely popular in India and China.
PC gaming also attracts a lot of players in the Asia-Pacific region. In Korea, for instance, there are many special gaming rooms where players can try numerous games. In addition, Japan is home to well-known companies, which contribute considerably to PC gaming revenues.
Game Developers Overview
In the Asia-Pacific region, a large number of successful game developers are represented on the market. Some of the most popular games studios are the following ones:
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Kojima Productions |
It is a famous game studio, which was founded by Hideo Kojima, located in Japan. In 2019, the studio presented the popular game Death Stranding for such platforms as Microsoft Windows and PlayStation4. |
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Agate Studio |
The game studio appeared in 2009 and rapidly turned into one of the largest companies representing this industry in Indonesia. The studio has already developed more than two hundred and fifty games. |
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Csharks Games |
Based in India, the game studio has been continuously providing game portals all over the world with exciting content. Working in this market for more than ten years, the studio has been introducing games for different platforms. |
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Acheron Design |
It is a well-known game studio based in Australia, which was founded in 2004. The development company is famous for its sports and movie games. |
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Krome Studios |
This video game studio was founded in 1999 in Australia. The introduction of a special technology turned the company into one of the leaders in 3D video games sector in the country. The game studio is famous for the fact it has created games for numerous platforms. |
Five-year forecasts
The Asian-Pacific market is thought to be among the most favorable regions for the popularization and evolvement of the gambling sector in the world. Experts contribute this to the high population in the region and the rapid economic growth of some countries. Over the recent period, the gambling regulations of a number of the Asian-Pacific states have been positively changed towards the partial or full legalization of gambling. This undoubtedly opens up new perspectives for the industry. According to experts’ forecasts, the Asia-Pacific gambling sector will show annual rapid growth until 2025.
One of the events that are thought to have a positive impact on the industry in the region will be the Olympic Games that are planned to be held in Japan this year. This has become one of the main reasons for the legalization of gambling in the territory of the state. The country’s authorities are convinced that these measures will draw on a significant influx of finance into the local budget.
What does this mean for game developers?
It is anticipated that the growth in the income of the people who live in the region will result in larger amounts of money spent on digital games. This, in its turn, will increase its adoption and usage. Thanks to the improvements in the field of technology, market growth will be strengthened.
Besides, the authorities of diverse states in the region constantly intervene in digital industries and encourage the involvement of game developers since digital gaming has turned into one of the most considerable aspects of their digital economies.
Therefore, taking into a favorable situation in the Asia-Pacific region, we might forecast that a large number of companies will try to enter this market.
BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Asia, which will take place in Manila, the Philippines, from June 2 to 4. The exhibition will draw over 20,000 delegates, including 450+ exhibitors and sponsors.
BETER will welcome attendees at stand 2085, presenting its newest products for esports and sports.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling more than 35,000 events per month. The portfolio has recently expanded to include eCricket and eTennis, and attendees will get an exclusive first look at additional new disciplines.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary Padel tennis tournaments. Collectively, these three new offerings will total over 3,000 sports matches per month.
In total, bettors can now wager on 50,000+ of BETER’s fast-paced esports and sports events each month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches feature 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER’s industry impact is further underscored by its shortlisting in three categories at the SiGMA Asia Awards: Best Esports Provider, Best Sportsbook Provider, and Most Innovative Sportsbook Feature.
Gal Ehrlich, CEO of BETER, commented: “We’re excited to attend SiGMA Asia and to showcase our esports and sports products. Asia is one of the fastest-growing betting markets, where players seek high-speed, engaging experiences—exactly what we deliver.
“We’re already a go-to provider of in-demand content worldwide, with a growing list of operator partners. We look forward to welcoming delegates to our stand and giving them a firsthand look at our thrilling offerings.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“That’s why operators turn to BETER—to deliver next-gen betting experiences across esports and sports. We’re eager to showcase our comprehensive offering to the SiGMA Asia audience.”
The post BETER to Exhibit at SiGMA Asia appeared first on European Gaming Industry News.
Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.
Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”
With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.
Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”
With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.
Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.
The post Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India appeared first on European Gaming Industry News.
NOVOMATIC enjoyed a highly successful presence at this year’s G2E Asia, which was held from May 7–9 at The Venetian Macao. The company impressed visitors with a well-curated portfolio of advanced gaming solutions that are specifically tailored to the Asian market – drawing a strong attendance, excellent customer engagement, and positive feedback across the board.
Strong customer interest in next-generation product highlights
This year’s showcase focused on delivering both innovation and regional relevance, with a lineup designed to elevate the player experience and boost operator performance. One of the standout attractions was the DIAMOND X™ 1.55J QUATTRO, which returned with significant upgrades in both design and performance. The cabinet was presented with the current Linked Progressive highlights, such as XTENSION LINK™ Volume 3 and Volume 4, while the all-new XTENSION LINK™ Evolution, proved especially popular for its eye-catching presence and engaging game mechanics. The DIAMOND X™ 2.32/3.32 multi-screen version, equipped with the GAMINATOR™ X5, showcased a versatile selection of entertaining titles that are tailored for the region.
Equally well-received was the BLACK EDITION II series: The BLACK EDITION II XL 2.32/3.32 captivated operators with the highly popular IMPERA LINK™ Series 2, while the BLACK EDITION II 1.49J brought together the powerful Impera PROLINK™ and the latest addition to the game portfolio, RISING TREASURES™. Proven performers like the MASTER SL™ 2.32/3.32, which also featured GAMINATOR™ X5, rounded out the offering and demonstrated NOVOMATIC’s strength in both innovation and reliability.
Casino solutions driving future growth
Further highlights included the NOVO UNITY™ PRO, NOVOMATIC’s advanced electronic table game (ETG) platform that enables players to join up to three live games simultaneously – such as Sic Bo, Baccarat, or Roulette – on one station. Highly customizable in its setup, the system allows operators to adapt game configurations, layouts, and betting options to local preferences and regulatory requirements. Its interactivity and flexibility were praised by operators as key advantages in engaging today’s players.
The NOVOVISION™ Casino Management System also made a strong impression with its comprehensive suite of functionalities: biometric access, single-wallet capabilities, advanced player loyalty features, and much more – all of which are aimed at delivering next-level efficiency and security in casino operations.
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, reflected on the successful event: “G2E Asia 2025 was once again an outstanding opportunity to engage with partners from across the region and present the full scope of our technology portfolio. Asia’s land-based gaming market is as diverse as it is dynamic – each country has its own regulatory framework, technical standards, and player preferences. Our success at this year’s show confirms that NOVOMATIC is well-positioned to meet these varied demands with tailored solutions that combine innovation, reliability, and full regulatory compliance. The positive feedback we received – especially for our DIAMOND X™ and BLACK EDITION II series, as well as for the NOVO UNITY™ PRO ETG solution – reinforces our commitment to supporting our customers in key markets such as Malaysia, the Philippines, and beyond.”
The post NOVOMATIC celebrates a successful showcase at G2E Asia 2025 appeared first on European Gaming Industry News.
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