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Asia-Pacific Region: Detailed Overview of the Fastest-Growing Gambling Market of the World

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The gambling industry is one of the most flexible sectors of the modern world economy. This industry not only demonstrates the growth and high rates of return on investment but also introduces unique innovative trends that are in many ways ahead of even the most positive experts’ assumptions.

Online gambling business magazine Login Casino has prepared an overview of the fastest-growing market of the world in the gambling industry and the reasons for its quick development, as well as future forecasts.

The following diagram shows data on the amount of money received by gambling operators in the world from 2001 to 2019.

According to experts’ predictions, the world gambling market will continue to evolve. Modern technologies contribute to the improvement of gambling services, which makes this activity even more attractive and accessible to users. The growth of the market is facilitated by the use of mobile phones, which entails the emergence of programs and applications for phones; improvement of the level of welfare, which allows people to spend more money gambling; as well as expenditure of the Internet coverage.

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Fastest-growing market overview

According to the experts’ reports, at present, the fastest-growing market in the world is the Asia-Pacific region. In general, the Asian-Pacific market has a tendency to increase gambling revenues, as well as the spread of legalization. Nowadays, countries with legalized gambling make huge profits, and in states where gambling is illegal, offshore casinos are very popular. Below, we will take a closer look at the major countries in the gambling market of the Asia-Pacific region.

China

In general, gambling in China is illegal. Residents of the country can try only one gambling activity, the operator of which is the state itself – the lottery. As for other activities, involving betting, they are held in two gambling zones – Hong Kong and Macau.

In Hong Kong, it is possible to try four types of gambling: mahjong, lottery, betting on races and betting on football. The Hong Kong Jockey Club has a monopoly on both types of sports bets and brings one of the highest levels of profit from horse racing in the world. In total, there are six legal gambling establishments in Hong Kong.

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In Macau, numerous casinos offer a wide range of gambling activities:

– casino board games (card games, craps, roulette, etc.);

– gaming machines (video slots, video poker, digital versions of board games);

– sports betting;

– lotteries.

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The above-mentioned activities are held in more than thirty gambling establishments located in Macau.

Macau is usually called Asian Las Vegas: its casinos generate an annual income of more than thirty billion dollars, which is a few times more than the income from casinos in Las Vegas. The absence of a tax on winnings in Macau makes this region a favorite among serious gamblers.

As can be seen from the above chart, the gross gambling revenue in Macau fell sharply from 2014 to 2015. The drop in income was most likely caused by the government’s efforts to tighten control in order to combat corruption and money laundering. This also led to an increase in the number of Chinese tourists visiting the Philippines and Singapore. Then it continued to decline gradually from 2015 to 2016. However, in 2017, the revenue grew by almost twenty percent, and in 2018, gross revenue from the casinos increased by 35% – this has been the largest increase since 2014, so we can say that the market has recovered.

Japan

Gambling in Japan is strictly regulated. Earlier, the Japanese government approved the legalization and regulation of three integrated resorts, which will be the first casino sites in the country. Now it is still unknown in which cities the casinos will be located. However, according to predictions, these cities will be Osaka, Tokyo and Yokohama.

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According to experts, the Japanese gambling market can be estimated at sixteen billion dollars. This amount will be less than in Macau in China but much more than in Las Vegas, which will make Japan the second largest gambling market in the world. Other experts rate the market even higher – at twenty billion dollars.

The government hopes that resorts will increase foreign investment and tourism revenues. Due to concerns about addiction to games of chance – about five percent of Japanese people are affected by it – casino visits will be limited. Entrance fees of $74 will be charged for locals and foreign tourists. In addition, it will be allowed to visit the casino no more than ten times a month.

It should also be mentioned that at present, some types of gambling are already legal. This regards lottery tickets which are issued by municipal bodies, as well as betting on some types of races that are controlled by the country’s government and municipal bodies.

South Korea

It is noteworthy that gambling in South Korea is oriented almost exclusively to tourists. Citizens of this country have access to the one and only gambling establishment – Kangwon Land Casino located in a picturesque mountainous area on the site of mines. In order to get to this place from Seoul, people need to spend approximately three hours driving the car, and the journey by train takes even more time – five hours. However, local players are not afraid of such difficulties – even on a weekday, this gambling establishment is full of people.

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The South Korean authorities are trying to avoid the problems associated with the gambling business. For this reason, all other gambling establishments in the country work to serve foreigners – the country’s citizens will not be allowed to enter their territory. The main stream of gamblers goes to South Korea from China, whose residents are frightened off by high stakes and entrance fees to Macau; as well as from Japan, where a lot of types of gambling are prohibited.

The following chart provides information regarding gross gambling revenue in the country from 2012 to 2019.

As it is possible to see, in the first half of 2018, the gambling industry in South Korea featured the highest revenue after the country managed to establish better relations with China. In 2017, Chinese authorities introduced a partial travelling ban in response to South Korea’s deployment in 2016 of a US-backed THAAD missile system in retaliation for the North Korean aggression.

Other countries

The Asian gambling industry has always been associated with the bright lights and resort casinos of Macau. Despite the fact that China is certainly considered the largest gambling market in the region, other Asian jurisdictions are gradually coming to the fore with new opportunities for operators who want to find their place in the gambling industry.

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Singapore

There are two official casinos in the country – Resorts World Sentosa and Marina Bay Sands. The first one is the largest gaming complex in the country. Occupying over fifteen thousand square meters, Resorts World Sentosa has more than two and a half thousand slot machines and one thousand gaming tables. On the territory of the second gaming complex, there are restaurants, cinemas, a hotel, a swimming pool and a wide variety of other entertainments. It has over six hundred tables, one and a half thousand slot machines and several VIP lounges for high rollers. Two other organizations Singapore Pools and Singapore Turf Club control lotteries and sports betting.

The Philippines

The thriving gambling industry in the Philippines is a great example of how proper market organization can provide regular financial revenues to the state budget. The market has undergone some changes recently in connection with the policies introduced by President Rodrigo Duterte aimed at eliminating corruption and restructuring some aspects of the market. The Philippine market brings large revenues. Earlier, it was reported about $3.5 billion in gambling revenue in 2018. Some experts predict a significant increase in gambling revenues in the near future due to the licensing of new casinos and convenient entry to the Asian market for operators.

India

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Gambling in India is permitted in only three places: Goa, Sikkim and Daman. It is also possible to get a license to do business with skill-based games in Nagaland. Technically, games requiring the use of intelligence and skills are legal. Today it is still discussed whether poker can be attributed to this category of games. The gambling market in India is strictly regulated only a few companies dominate in the industry. Casinos are allowed only as part of 5-star hotels. In general, there is considerable interest in gambling but the vast population of the country still does not have access to them.

Vietnam

For a long time, casinos in Vietnam were available only to foreigners but in the last few years, the government has been considering the legalization of gambling.

The Vietnamese authorities have plans to legislatively reform the laws on the gambling industry of the state in order to compete with the most successful countries in this market in the region. Slot machines so far in the country have been open only to foreign visitors. If the laws are transformed and the local population is allowed to visit the casino, the prospects for the development of the gambling industry of the state will immediately increase, which, accordingly, will increase the investments of world operators.

Cambodia

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Gambling is prohibited for citizens of Cambodia but illegal gambling is widespread. The country’s authorities are trying to combat this problem.

Malaysia

In the country, there are several casinos that work only for foreigners. One of the most well-known ones is Resorts World Genting that is located on the border between the states of Pahang and Selangor of the country.

Taiwan

Poker, land-based and virtual gambling establishments are illegal but sports betting is allowed both online and in land-based bookmakers.

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Australia

Gambling in Australia is very popular. Due to the relatively small population and high level of involvement in gambling, the market is quite mature. There are many land-based casinos and bookmakers in the country. According to studies, an increasing number of Australian players are betting using their mobile devices. However, just several large sports companies dominate the market.

The reasons for the rapid growth of the gambling industry in the region

At present, the gambling industry continues to grow and develop in Asia-Pacific, so everyone is focused on its new perspectives. At the same time, many people do not understand what are the reasons for the quick growth of the gambling market in this part of the world.

It should be noted that there are several reasons why the Asia-Pacific region is nowadays a leading one in the gambling sector. The first reason is large populations of some Asian countries such as China and India. Residents of Asia, whose total number is 60% of the world’s population, have already shown a special tendency to gambling.

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The second reason is that this region includes a few strong world economies, among them – China, India and Japan. Taking into account this fact, a large number of successful companies are ready to make investments and develop their business there.

The Asian-Pacific gambling market features

Asia-Pacific has established itself as a leading region in the gambling sector and brings a significant part of the global gambling revenue. Certainly, like any other region, it has a number of characteristics, which will be discussed below.

The most popular games represented on the market

The following figure represents the approximate results of the 2019 world game market per region with year-on-year growth rates:

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No one can doubt that the Asia-Pacific region is the most successful one in the gaming sector of the world. In this region, the fastest-growing markets are the emerging ones such as India and the South East.

As for the most popular games represented on the market, similar to other regions of the world, here you will not find homogeneity in the Asian-Pacific countries. That is why, in this case, it will be better to consider the countries separately.

China and Japan

In the most developed countries of the region, the most popular game is Horizon Zero Dawn

Indonesia and Malaysia

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Persona 5

Vietnam, Taiwan and South Korea

Overwatch

India

Call of Duty: Infinite Warfare

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Pakistan

Battlefield

The Philippines, Myanmar and Mongolia

DOTA 2

New Zealand, Australia and other territories in Oceania 

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Mortal Kombat 11, Battlefield and Horizon Zero Dawn

Types of platforms

At present, the Asia-Pacific market is the largest one for console games and it is expected that the region will remain the leader in this regard in the future. The main driving force for this segment is the rapid growth in the number of active players in Asia-Pacific.

There also has been a rapid increase in the tablet/mobile gaming sector due to the introduction of new tablets and smart phones featuring better options for playing video games. In fact, players appreciate a lot the ease of utilizing mobile phones in diverse cases such as Internet use and messaging. Nowadays, mobile games are extremely popular in India and China.

PC gaming also attracts a lot of players in the Asia-Pacific region. In Korea, for instance, there are many special gaming rooms where players can try numerous games. In addition, Japan is home to well-known companies, which contribute considerably to PC gaming revenues. 

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Game Developers Overview

In the Asia-Pacific region, a large number of successful game developers are represented on the market. Some of the most popular games studios are the following ones:

Kojima Productions

It is a famous game studio, which was founded by Hideo Kojima, located in Japan. In 2019, the studio presented the popular game Death Stranding for such platforms as Microsoft Windows and PlayStation4.

Agate Studio

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The game studio appeared in 2009 and rapidly turned into one of the largest companies representing this industry in Indonesia. The studio has already developed more than two hundred and fifty games.

Csharks Games

Based in India, the game studio has been continuously providing game portals all over the world with exciting content. Working in this market for more than ten years, the studio has been introducing games for different platforms.

Acheron Design

It is a well-known game studio based in Australia, which was founded in 2004. The development company is famous for its sports and movie games.

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Krome Studios

This video game studio was founded in 1999 in Australia. The introduction of a special technology turned the company into one of the leaders in 3D video games sector in the country. The game studio is famous for the fact it has created games for numerous platforms.

Five-year forecasts

The Asian-Pacific market is thought to be among the most favorable regions for the popularization and evolvement of the gambling sector in the world. Experts contribute this to the high population in the region and the rapid economic growth of some countries. Over the recent period, the gambling regulations of a number of the Asian-Pacific states have been positively changed towards the partial or full legalization of gambling. This undoubtedly opens up new perspectives for the industry. According to experts’ forecasts, the Asia-Pacific gambling sector will show annual rapid growth until 2025.

One of the events that are thought to have a positive impact on the industry in the region will be the Olympic Games that are planned to be held in Japan this year. This has become one of the main reasons for the legalization of gambling in the territory of the state. The country’s authorities are convinced that these measures will draw on a significant influx of finance into the local budget.

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What does this mean for game developers?

It is anticipated that the growth in the income of the people who live in the region will result in larger amounts of money spent on digital games. This, in its turn, will increase its adoption and usage. Thanks to the improvements in the field of technology, market growth will be strengthened.

Besides, the authorities of diverse states in the region constantly intervene in digital industries and encourage the involvement of game developers since digital gaming has turned into one of the most considerable aspects of their digital economies.

Therefore, taking into a favorable situation in the Asia-Pacific region, we might forecast that a large number of companies will try to enter this market.

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Former Thai Police Chief Torsak Faces Investigation for Bribery

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Thailand’s National Anti-Corruption Commission (NACC) has initiated an investigation into former Royal Thai Police commissioner-general Pol General Torsak Sukvimol and seven others for alleged bribery linked to illegal gambling operations.

According to Thai media, this decision follows accusations that Torsak demanded money and assets from 18 gambling websites and other illicit businesses during his tenure as national police chief from October 2023 to September 2024.

NACC secretary-general Sarote Phuengramphan stated that sufficient evidence, including witness testimonies, has been gathered to justify the investigation, with the commission overseeing the inquiry.

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In addition, the NACC is examining separate allegations against former deputy national police chief Pol General Surachate Hakparn, who is accused of accepting bribes from gambling sites and involvement in money laundering. Sarote indicated that more information is needed before proceeding with this case.

Torsak had been suspended in March due to conflicts with Surachate but returned to duty in June until his replacement by Pol General Kitrat Phanphet on October 1. Surachate, known as “Big Joke,” was removed from his position by royal command.

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DigiPlus Celebrates Double Victory at the Asia Pacific Enterprise Awards

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DigiPlus Interactive, the brand behind popular gaming platforms BingoPlus, ArenaPlus and GameZone, announced its double recognition at the Asia Pacific Enterprise Awards (APEA) 2024. DigiPlus was honoured with the Corporate Excellence Award and the Fast Enterprise Award, reinforcing its role as a leader in digital entertainment.

The awards ceremony, held on December 11 at Hilton Manila, celebrated businesses and individuals who have demonstrated exceptional achievements, leadership and innovation. The Corporate Excellence Award recognises DigiPlus’ commitment to sustainable growth, innovative leadership and exemplary business practices. The Fast Enterprise Award acknowledges the company’s rapid growth and adaptability in an ever-evolving and competitive market.

“DigiPlus was born from a vision to redefine digital entertainment in the Philippines. This recognition is a celebration of the incredible passion, ingenuity, and dedication of our team. It is also a tribute to our stakeholders, whose trust empowers us, and the communities we serve, who inspire us to continue pushing boundaries and elevating entertainment experiences for all,” said Celeste Jovenir, VP of Investor Relations, Corporate Communications and Sustainability.

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Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024

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The Indian video gaming and esports industry witnessed exponential growth in 2024, breaking into the mainstream. According to the recently published ‘India Gaming Report,’ the Indian pure-play gaming industry is valued at INR 6,715 crore and is on track to grow at a CAGR of 24%, reaching INR 10,487 crore by 2026. With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down.

This year was marked by several historic milestones. India showcased its esports prowess on the global stage by securing a silver medal in Tekken 8 at the BRICS Esports Championship and a bronze medal in eFootball at the Asian Esports Games 2024. Adding to the excitement, the International Olympic Committee’s announcement of the Olympic Esports Games 2025 has opened new doors for India to achieve further international acclaim in esports.

Government and state support for the industry also saw remarkable growth. The Union Cabinet announced the establishment of the National Centre of Excellence for AVGC-XR in Mumbai, while the Ministry of Information and Broadcasting is backing the inaugural WAVES Esports Championships 2025. States like Bihar introduced esports tournaments in schools, and Meghalaya became the first Indian state to sponsor an esports team. Nagaland also joined the momentum by hosting its first esports tournament, reflecting the growing grassroots movement across the country.

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In addition to government initiatives, one of the industry leaders driving this transformation was NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports whose initiatives elevated Indian gaming to new heights. The company’s flagship esports IP, the BGMI Masters Series, not only brought esports to national television for the third consecutive year but also facilitated the entry of high-profile brands like Garnier Men and Android into the Indian esports ecosystem.

NODWIN Gaming also created one of the nation’s biggest youth entertainment events of the year by hosting DreamHack India alongside Hyderabad Comic Con. Internationally, the company acquired leading European esports company Freaks 4U Gaming and Turkey-based esports firm Ninja Global, while also partnering with the Global Esports Federation. Domestically, NODWIN Gaming expanded its footprint by acquiring Trinity Gaming and Comic Con India and collaborating with JSW Sports, reinforcing its position at the heart of youth entertainment.

 

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming believes that in 2024, games became an integral part of the cultural zeitgeist, with creators and influencers amplifying their appeal among youth. The year witnessed significant strides in institutional support, with government recognition playing a pivotal role in legitimising esports as a sport.

“This rapid growth of gaming and esports has allowed NODWIN Gaming to evolve into a holistic youth-focused entertainment company. By focusing on curating entertainment platforms that go beyond esports, we have managed to build a comprehensive ecosystem that includes content production, event management, and community engagement, enabling us to connect with youth across multiple touchpoints. We believe that our philosophy of timeshare of mindshare has driven our strategy to reach audiences where they live, play, and engage, ensuring sustained growth and relevance,” he explains.

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A significant highlight this year was the acknowledgment of the gaming industry by Prime Minister Shri Narendra Modi. For the first time ever, the PM met with leading Indian gamers like Animesh Agarwal (8Bit Thug), Naman Mathur (Mortal), and Payal Dhare (PayalGaming) to discuss the sector’s various aspects and its potential.

Creating even more history, S8UL Esports, India’s leading esports and gaming content organization, co-founded by Mortal and Animesh, completed a hat-trick of awards at the global Esports Awards, with Mortal also winning ‘Esports Content Creator of the Year.’ S8UL secured back-to-back victories at MOBIES 2024, with PayalGaming becoming the first Indian female to win ‘Streamer of the Year,’ further elevating India’s global esports reputation.

“2024 was a landmark year for S8UL, filled with milestones that cemented our position as leaders in global esports. In the past year, esports has solidified its position as a mainstream cultural phenomenon. The distinction between competitive esports and gaming became clearer, helping audiences and stakeholders better understand the ecosystem. At the same time, esports, traditional sports, and influencer-driven content began working more cohesively, creating synergies that enhanced fan experiences and industry growth. Brands now view esports not just as a sponsorship opportunity but as a platform for deep, authentic engagement with Gen Z and Millennials. This evolution underscores the industry’s maturity, making esports a dynamic and indispensable part of modern culture,” states Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.

While India has long been a mobile-first gaming market, 2024 saw developments aimed at diversifying the landscape, with CyberPowerPC, a global leader in custom gaming computers, making its debut in the Indian market. Along with its groundbreaking configurator tool, the company introduced the EZPC module, allowing gamers to build PCs tailored to their favorite titles.

CyberPowerPC recently demonstrated its commitment to expanding the PC gaming community by awarding two premium gaming PCs, each valued at over INR 1 lakh, to two gamers at one of India’s largest gaming festivals in Mumbai. The initiative aimed to showcase the potential of custom gaming PCs while fulfilling the dreams of these gamers for an unparalleled gaming experience.

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Vishal Parekh, Chief Operating Officer, CyberPowerPC India, notes 2024 has been a year of unprecedented growth for the Indian gaming and esports ecosystem. Gaming has evolved into a mainstream cultural phenomenon, fueled by India’s expanding digital economy and government initiatives like ‘Digital India,’ which have provided fertile ground for the industry’s growth. The focus on Tier 2 and Tier 3 cities has unlocked new demographics, driving demand for high-performance gaming rigs. At CyberPowerPC India, we have strengthened our engagement with the gaming community through partnerships with esports organizations, and our focus remains on delivering systems that combine high performance with affordability.”

Another notable development in the Indian gaming sector was 88 Pictures, the Indian animation and VFX studio behind Emmy-winning shows launching its game development division called 88 Games. With three premium titles in development, the studio aims to showcase India’s rich folklore and history to a global audience. This aligns with Prime Minister Modi’s Independence Day call for Indian developers to make their mark internationally, positioning 88 Games as a leader in India’s growing presence in the global gaming landscape.

“In 2024, we witnessed a surge of homegrown studios and games, including our own, highlighting the immense potential for the industry’s growth. The rapid growth of gaming and esports has transformed them into viable career paths. Awareness has increased, not just about being a gamer or creator but also about the wide array of roles in the industry. While the industry is currently mobile-centric, there’s a massive opportunity in PC and console gaming. At 88 Games, we aim to fill this gap by focusing on premium titles for these platforms, contributing to a more balanced and diverse gaming ecosystem,” says Milind D. Shinde, Founder & CEO of 88 Games.

As the year closes, it is evident that Indian esports and gaming have not only grown but transformed into a cultural and economic powerhouse. Given the rapid pace of growth, the industry is all set to shape the future of entertainment both at home and on the global stage.

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