Gaming
75% of consumers prefer audio ads whilst gaming
AudioMob, the company that bridges the gap between audio and mobile opportunities through non-intrusive ads, released new research investigating the real impact of audio ads on mobile gamers today.
61% of 18 to 24-year-olds who currently make up a vast majority of gaming audiences listen to music whilst gaming. This drops to just below half (49%) for 24-to-34-year-olds and 44% of 35-to-44 years. Even for adults 45-to-54-years old, music is still very popular as 34% engage with music, artists and bands whilst gaming.
Though 75% of consumers prefer to have audio ads within their gaming experiences, other findings detailed that 18% of mobile users prefer video ads in games while 26% favour IAP.
Video and banner ads have successfully monetised numerous mobile games over the years.
However, video ads present a major challenge for game companies and brands. Intrusive mobile ads frustrate players by taking over the device screen and blocking gameplay. The interruption causes negative associations with brands and games which ultimately reduces user retention within a mobile title.
Audio ads have allowed for significant increases in click-through-rates of more than 1000% over traditional banner ads. Engagement levels have been impressive alongside high ad completion rates and minimal bounce rate. Gaming offers a connection with more than 2.5 billion engaged users and there are few alternatives reaching these unprecedented levels.
Christian Facey, CEO and Co-founder of AudioMob says “Having consumers that are willing to engage with ads is always important but audio is a format that really enables more cut-through and retention. This format has seen more long-term engagement with brands, artists and musicians than ever before. Allowing people to dually participate in activities and audio is becoming necessary in building long-standing relationships.”
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Arcade Gaming
Pragmatic Play Redefines Arcade Gaming with Spire+
Pragmatic Play, a top content provider for the iGaming sector, boosts its presence in the arcade niche with the introduction of Spire+, where effectively climbing the prize ladder can lead to winnings surpassing 250,000x.
Against a night sky setting, players choose boxes to ascend the spire and reveal larger rewards. Participants can withdraw their winnings at any time or attempt to complete all nine levels for the highest payout, but if a flaming skull appears, the round concludes instantly with a loss.
Participants have the option to manage the climb by manually selecting boxes or opting for the ‘Random’ choice to let fate decide the next move. An extra strategy is implemented through five difficulty tiers, from Easy to Master, influencing the quantity of boxes and flaming skulls in each level. Choosing a more challenging difficulty enhances the reward possibilities but also heightens the chance of losing the round.
Spire+ enhances Pragmatic Play’s growing arcade collection after the introduction of Mines+ and the inaugural game Plinko+, which has just been upgraded to feature multiple balls, enabling players to release up to 10 balls on a single wager.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Arcade games continue to grow in popularity, underpinned by fast-paced, intuitive, and customisable gameplay. Spire+ aligns with this trend, handing control to players with numerous configurable settings, alongside significant win potential.”
The post Pragmatic Play Redefines Arcade Gaming with Spire+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time
Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.
The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.
The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.
As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.
Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit
The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators
The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.
Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.
Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.
Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.
Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.
Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.
The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.
“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”
Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.
“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”
The post Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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