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Ultimo GG Launches New Partnership with Team Gullit
Ultimo GG Becomes Official Partner with World-Class Netherlands-Based FIFA Academy
Ultimo GG, which provides a platform that focuses on tournaments, streaming and video sharing, announced a new partnership with Team Gullit, the first professional and independent FIFA-academy in the world. Ultimo GG, the fully self-sustainable economy and ecosystem that rewards gamers and content creators for everything they do and with a fair chance to earn ULTGG, will team up with Team Gullit’s talented esports players, who have proven themselves to be among the most promising talents in FIFA.
As part of the partnership, Ultimo GG will serve as the exclusive cryptocurrency partner for Team Gullit, whose academy provides their talent with professional mentoring and training to help them take their game to the next level. Ultimo GG will activate this partnership through offering world-class pro team management, player scouting and academies to their football club partners. In addition, Ultimo GG will offer bootcamps and training to fans. They will also provide a full 360-degree offering from esports events to pro-team management, and the partnership will feature a variety of content across digital platforms.
“We are really excited to partner with Team Gullit,” said Ultimo GG COO, Ben Husted. “Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events. We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”
Besides the FIFA-related coaching, Team Gullit helps its players with combining education and gaming and teaches them how to build a personal brand on social media. Through this new partnership, the Team Gullit talent will have the opportunity to prove their skills in tournaments that feature the most prominent gaming titles in the world, with prizes ranging from high-end hardware to monetary rewards.
“Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision,” said Corné Dubelaar, Founder of Team Gullit. “Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo and the partnered football clubs to find their way to success as well.”
Beginning life as an esports events company, Ultimo GG has recently been placing greater focus on digital to unite diverse communities around the globe. In August 2021, Ultimo GG signed an esports partnership with EFL Championship football club Birmingham City F.C. to assemble a new esports team for the club, host tournaments, events, and boot camps. In July 2021, Ultimo GG made history by sending the first ever NFT into space along with their ULTGG tokens. Ultimo GG also has secured partnerships with Win GG, Elite Sports Marketing and CryptoLoja.
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Brazil
Evoplay adds F12.bet.br deal to grow in Brazil
Evoplay has signed a content partnership with Brazilian operator F12.bet.br, expanding the supplier’s footprint in Brazil’s regulated online gambling market.
Under the deal, F12.bet.br will roll out a selection of Evoplay titles on its online casino, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens.
Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.
“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”
Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.
“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”
The post Evoplay adds F12.bet.br deal to grow in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER to make US exhibition debut at SBC Summit Americas 2026
BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.
The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.
SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.
BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.
Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.
Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.
In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.
The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.
Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.
Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.
“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”
Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.
“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”
“Book a meeting with BETER team”, says the company.
The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
Evoplay accelerates Brazilian expansion with F12.bet.br partnership
Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market.
The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino.
F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.
By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America.
Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.
“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”
Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.
“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”
The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.
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