Latest News
Parimatch Strengthens Its English Premier League Presence, Securing Partnerships with Six Clubs

The global tech and betting brand expands the roster of its English football club partners, covering 30% of the league. Signing deals with Chelsea, Aston Villa, Brighton & Hove Albion, and Southampton whilst extending contracts with Everton and Leicester City.
Parimatch, an international tech, and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa (Aston, Birmingham), Brighton & Hove Albion (Brighton and Hove), and Southampton (Southampton, Hampshire).
The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, exclusive access to club assets, and much more.
The agreements also include several exciting upcoming joint projects, advertisements, and giveaways.
The agreements with the three clubs closely follow Parimatch’s recent partnership announcement with Chelsea and further boosts its presence in one of the world’s strongest leagues. With Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch is now one of the few betting brands to have multiple club partnerships among Premier League clubs.
Aside from three new club signings, the global company has official marketing agreements with Chelsea, Leicester City, and Everton.
Roman Syrotian, Co-CEO at Parimatch Tech, says:
“Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years. We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning”.
Aston Villa Chief Commercial Officer Nicola Ibbetson commented:
“This is an exciting announcement for the club, bringing on board an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”
Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said:
“We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”
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Latest News
Viper City Heist brings a neon-soaked criminal caper to the reels

Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards.
Viper City Heist throws players into a world of vault-busting gangsters and turf-war tensions. Led by the Boss, a crew of hard-bitten misfits reunites for one last job – a high-stakes hit on a rival gang’s underground vault. Every detail, from the moody neon skyline to the pulse of its synth-heavy soundtrack, immerses players in a cinematic clash of ambition and revenge.
Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.
Two standout mechanics – Quick Hit and Heist Re-Spin – reflect the game’s fast-paced narrative. Quick Hit offers instant gratification by awarding visible Bonus Prize Symbols on non-winning spins, while Heist Re-Spin locks symbols in place for a shot at accumulating serious loot. The Vault Raid Free Spins take the intensity up a notch, launching with a Vault Wheel that sets both Free Spin count and Win Multiplier – with potential for 150 spins and a x10 multiplier. These features aren’t just flashy; they’re tightly woven into the game’s high-stakes theme, reinforcing Play’n GO’s commitment to seamless gameplay and compelling storytelling.
While Viper City Heist carves out its own identity, it echoes the gritty aesthetic seen in Cash Pump and the narrative depth of Mafia Gold. Fans of crime-laden slot tales will appreciate the layered characters, escalating tension, and multiple ways to take a rival’s riches. It’s a classic revenge story told through thrilling, player-first design.
Magnus Wallentin, Games Ambassador at Play’n GO, commented: “Viper City Heist captures that cinematic feel we strive for – it’s bold, stylish, and mechanically sharp. We think players will love stepping into this fast-paced, adrenaline-fuelled world.”
With daring features and atmospheric flair, Viper City Heist is set to be a steal for fans of high-impact slots.
The post Viper City Heist brings a neon-soaked criminal caper to the reels appeared first on European Gaming Industry News.
Argentina
SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.
This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”
Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
The post SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Rivalry Provides Update on Management Cease Trade Order

Rivalry Corp., is providing this update on the status of a management cease trade order granted on May 1, 2025 (the “MCTO”) by its principal regulator, the Ontario Securities Commission (the “OSC”), under National Policy 12-203 – Management Cease Trade Orders (“NP 12-203”). On May 2, 2025, the Company announced that there would be a delay in the filing of its annual financial statements, management’s discussion and analysis and related CEO and CFO certificates for the fiscal year ended December 31, 2024 (collectively, the “Annual Filings”), as required under applicable Canadian securities laws (the “Default Announcement”). The Company expects to complete the Annual Filings by June 30, 2025. The Company further announces that it expects to file its unaudited financial statements and management’s discussion and analysis for the three months ended March 31, 2025 and related certifications (collectively, the “Q1 Filings”) on or prior to July 14, 2025. The OSC has advised the Company that the MCTO will remain in place until the Q1 Filings have been completed.
The Company advises that: (i) other than in respect of the Q1 Filings, there have been no material changes to the information contained in the Default Announcement; (ii) it intends to continue to comply with the alternative information guidelines of NP 12-203; and (iii) except as previously disclosed, there are no subsequent specified defaults (actual or anticipated) within the meaning of NP 12-203.
The MCTO will remain in effect until the Company is no longer in default with respect to its filing requirements and the OSC lifts the cease trade order.
The post Rivalry Provides Update on Management Cease Trade Order appeared first on Gaming and Gambling Industry in the Americas.
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