Gaming
Games Lift Incubator 2021: Preparing five Teams for the Challenges of the Games Industry
Five up-and-coming game developer teams from Hamburg convinced the awarding committee with their project ideas, pitching their way into the Games Lift Incubator 2021. The incubator program starts on September 9 and aims to prepare the teams for the challenges of developing and marketing their games projects in the international markets – through start-up funding of 15,000 euros per team and an intensive three-month workshop and mentoring program under the guidance of international industry experts. With the support of the Games Lift Network, consisting of experts in marketing, pitching, business development, product development, and PR, the teams will further develop their ideas and concepts for marketable games projects. The teams will be provided with workspaces in the Hamburg co-working location “Code Working Space”. The Games Lift Incubator is organized by Gamecity Hamburg, the location initiative for the games industry, funded by the Free and Hanseatic City of Hamburg.
A total of 17 teams and solo devs applied to be taken in into the second run of the Games Lift Incubator.
The five participating teams were chosen by the awarding committee, consisting of Anne Beuttenmüller (Director Marketing EMEA Niantic, Inc.), Ole Schaper (CEO & CTO Sviper), Wolf Lang (CEO Super Crowd Entertainment), Margarete Schneider (Project Manager Gamecity Hamburg) and Jens Unrau (Head of Department Media and Digital Economy at Hamburg’s Ministry of Culture and Media).
The five teams and projects in the Games Lift Incubator 2021:
- The Invitation by tool1
- Monstersongs VR by Denise Koch
- PROSPECTOR by Koriol Games
- supernightshift by consider it
- The Treepoids by SUPERNATURAL GAMES
Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc, is impressed with the wide range of projects genres from Hamburg’s developer scene: “It’s great to see the versatility and high quality of this year’s Games Lift participants. The developers and teams bring a great passion for their game ideas and concepts. In the incubator, these five teams now have a unique opportunity to work on their skills and take away valuable tips for their further path into the industry. I am very excited to see the further development of our participants.”
The five projects in detail:
The Invitation is an action-packed multiplayer loot shooter set in a future scenario of Earth in the year 2081. The team tool1 also successfully applied for prototype funding by Gamecity Hamburg.
Monstersongs VR by Denise Koch combines a graphic novel with a playable VR rock musical that takes players into a colorful world full of monsters, puzzles, and music.
In the narrative sci-fi adventure PROSPECTOR by Koriol Games, players uncover the mystery of a planet where masks are essential for survival and the game’s heroes have to build important relationships through a novel dialogue system.
In the mobile game supernightshift, the team consider it turns the city of Hamburg itself into a digital playing field in which the players have to find the best way through the city using different means of transport.
The Treepoids by developer/designer duo SUPERNATURAL GAMES puts nature in the focus of an entertaining strategy adventure, with hand-drawn 2D graphics and lots of colorful characters on a mysterious island.
The workshop, mentoring, and coaching program of the Games Lift Incubator is put together according to the needs of the participating teams. In addition to game development topics, it covers areas such as marketing, founding a company, or project management.
In a public pitch event in December, the participating developers present the progress they have made in the incubator. Following the intensive phase of the program from September to December, the participants are supported for another year with individual coaching sessions and by an international PR agency specializing in indie games. In 2020, five teams went through the first round of the incubator program. The program is aimed at developers and founders who develop digital game ideas in Hamburg.
Among many others, these industry experts have agreed to share their knowledge as coaches and mentors in the Games Lift Network:
Heather Chandler shares her experience from over 25 years in the international games industry, during which she worked as a senior producer on the hit game Fortnite, with the participants of the Games Lift Incubator in a workshop on producing and project management.
Simon Carless – is one of the best-known consultants in the video game industry and deals primarily with marketing and business development. For the Games Lift participants, he will hold the workshop “Perfecting your Game Hook & the 10 commandments of discoverability”.
Further information on the funded projects, the Games Lift Incubator program and the experts involved are available at https://www.gamecity-hamburg.de/incubator/.
More funding opportunities through Gamecity Hamburg
In addition to the Games Lift Incubator, Gamecity Hamburg also supports developers and games companies from Hamburg through its Prototype Funding program. Each year, a total of 400,000 euros are available for games projects from Hamburg, individual projects can be funded with up to 80,000 euros as a non-repayable grant. For the first time, there will be a second round of Prototype Funding in 2021. From August 30, developers, teams, and SMEs from Hamburg are called to apply.
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Brazil
EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026
Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.
“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.
Advanced Land-Based Solutions
A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.
Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.
All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.
Expanding Digital Capabilities
EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.
In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.
Strengthening Regional Partnerships
“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”
The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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