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Tenjin Has Been Named Mobile Measurement Partner to HUAWEI Ads

Tenjin, the leading mobile marketing measurement platform for small and medium-sized app developers and publishers, has been appointed as an official HUAWEI Ads measurement partner. This makes Tenjin a Huawei-approved platform, empowering app marketers to optimize their user acquisition among Huawei device and app users with the help of Tenjin’s powerful attribution and analytics platform.
Tenjin’s best-in-class tools and comprehensive training for innovative mobile gaming app developers and marketers empower them to track the performance of app install campaigns by retention, revenue, ROI and other key metrics on a granular level. Advertisers on HUAWEI Ads will be informed and supported to make vital strategic decisions about the direction of their ad campaigns.
HUAWEI Ads is the service provided by Huawei to advertising partners, building bridges to Huawei device users so that these partners can provide valuable information and quality services for users. It supports display ads, search ads, and ads on HUAWEI AppGallery. It delivers a broad array of mainstream ad formats, including native, banner, and rewarded ads.
Christopher Farm, CEO and Co-Founder of Tenjin, commented:
“We’re excited to be working with HUAWEI Ads as a measurement partner, supporting marketers to optimize their campaigns with install attribution, ROI and LTV data. With more than 730 million Huawei device users around the world and HUAWEI AppGallery being the Top 3 App market in the world, the opportunities for marketers are immense. Statistics show that advertising budgets invested in the Android ecosystem have continued to rise since the release of iOS14.5, meaning there’s never been a better time to publish in what we currently call ‘alternative’ app stores, but which will soon be central to every marketing campaign.”
David Liu, Director of HUAWEI Consumer Cloud Service Open Platform Business Dept, commented:
“We are happy to welcome Tenjin into the HUAWEI Ads partnership program. We believe that this partnership will help advertisers and app developers from all over the world scale their business”
Tenjin clients can contact their account managers with questions on how to start tracking their HUAWEI Ads campaigns.
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Australia
RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
bet365
Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
Africa
Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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