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BETIXON LANDS MILESTONE DEAL WITH NOVIBET TO LAUNCH GAMES IN NEW GREEK MARKET

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The deal marks the debut of Betixon content in the new Greek licensing regime.

Mobile gaming specialist Betixon has sealed a landmark deal with leading sports betting operator Novibet that will see Betixon’s games appear for the first time in the new regulation regime in Greece.

In October 2019, the Greek parliament passed new laws to reform and regulate the online gambling market. The Hellenic Gaming Commission began issuing new licenses this year.

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Novibet is a leading operator in both the UK and the new Greek market. The sports betting specialist has built a diverse casino platform, and the new deal represents its commitment to offering best-in-class casino products.

Under the terms of the deal, Novibet will have access to Betixon’s full portfolio of multiplatform casino games, fully tailored for the Greek market. These include top titles such as Boots of Luck, Wild Wolf and Age of Halvar, and the wildly popular Fortune Breakers series.

For Betixon, the deal represents its commitment to supporting newly regulated online gaming jurisdictions and to increasing its footprint across legal markets globally. The young company has built a network of strategic partnerships that have helped to increase distribution of its striking and innovative portfolio of games.

Lior CohenCo-founder and CTO of Betixon said: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.

“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”

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Dimitris Argyriou, Business Development Manager at Novibet said: “Betixon are doing some of the most imaginative things in the gaming arena right now and their games achieve the high level of quality and engagement we want for our Greek customers. At Novibet we stay focused on providing the most personalised gaming experience to our members, which starts with offering them the most appealing content. I strongly believe that we will achieve great things together in this exciting market.”

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Compliance Updates

Public Health Advocacy Institute (PHAI) Joins Congressional Leaders to Reintroduce SAFE Bet Act Ahead of March Madness

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The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law supports Congressman Paul D. Tonko (NY-20) and Senator Richard Blumenthal (D-CT) as they reintroduced the SAFE Bet Act, which addresses the risks associated with legalized gambling.

As of 2025, 39 states and the District of Columbia have legalized sports betting, but the necessary safeguards are not in place to address the public health risks that legalizing sports betting creates. The SAFE Bet Act, first introduced in September 2024, addresses those public health concerns.

The SAFE Bet Act establishes federal standards while preserving the opportunity for anyone who wishes to participate in legal sports betting. These standards will address advertising, affordability, and artificial intelligence issues.

Director of Gambling Policy at PHAI, Dr. Harry Levant, said: “The rapid and unprecedented expansion of the gambling industry has resulted in a public health crisis the scope of which we are only beginning to recognize.”

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“Once unthinkable partnerships between the gambling industry, professional and collegiate sports, broadcast media, and technology companies have resulted in the delivery of non-stop gambling action on virtually every phone, tablet, computer, and television. Gambling is a known addictive product, and the 2025 SAFE Bet Act protects the public by replacing the ethically flawed ‘responsible gaming’ model with comprehensive public health solutions designed to prevent gambling-related harm,” Levant added.

“Like cigarettes, online sports gambling apps are a highly addictive product designed to entrap consumers into compulsive use, robbing them of free choice as well their money. The Safe Bets Act aims, among other things, to eliminate the predatory features of current sports betting apps, still allowing users to bet on the game but not to bet compulsively instead of even watching the game,” said PHAI President and Professor of Law at Northeastern University, Richard Daynard.

“Where there is a public health problem, there needs to be a public health solution. At PHAI, we understand that blaming the people who are struggling with gambling and referring to them as ‘irresponsible’ consumers is not a public health solution. The 2025 SAFE Bet Act recognizes that the government needs to take a more active role when dealing with the new high-intensity sports gambling products that are causing so much pain today. The SAFE Bet Act is a public health solution,” said Mark Gottlieb, Executive Director of PHAI.

The post Public Health Advocacy Institute (PHAI) Joins Congressional Leaders to Reintroduce SAFE Bet Act Ahead of March Madness appeared first on Gaming and Gambling Industry in the Americas.

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PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

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PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.

“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.

Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.

“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.

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The post PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification appeared first on Gaming and Gambling Industry in the Americas.

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MGA Launches Closed Consultation on Financial Requirements

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The Malta Gaming Authority (MGA) has launched a closed consultation with relevant stakeholders to gather input and feedback on proposed amendments to the financial requirements under the Gaming Authorisations and Compliance Directive (Directive 3 of 2018).

The proposed modifications aim to strengthen the MGA’s risk-based approach to regulating the financial aspects of licensees, addressing challenges encountered by the industry while further enhancing the Authority’s efficiency and regulatory effectiveness.

Stakeholders can submit feedback on the proposed amendments during the consultation period, which remains open until 25 April 2025.

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The post MGA Launches Closed Consultation on Financial Requirements appeared first on European Gaming Industry News.

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