Gaming

Marsback Zephyr, World’s First Sweatproof Gaming Mouse with Cooling System

Published

5 years ago

June 24, 2021

Reading Time: 2 minutes

Marsback, a company specialized in the PC hardware industry and technical gadgets brings back a more powerful and higher performance sweatproof RGB gaming mouse. A built-in, RGB lit fan with a stronger cooling blast directly into your palm, less buzzing noise and higher revolution, Zephyr Pro can effectively evaporate sweat to make your hands feel cooler. The free software allows you to edit and configure the mouse and brings you the ultimate gaming experience.

Last year, Marback launched the world’s first sweatproof gaming mouse with an adjustable cooling system on Kickstarter, which had gained support from more than 700 fabulous backers. Now they’re back with its upgraded version. Featuring a PMW3389 optical sensor, maximum to 16000 DPI, with a scan rate of 12000 fps, Zephyr Pro can track at accelerations of up to 50g, and the movement speed can reach 400 in/s. The reliable Omron switches offer up to 50 million click life. There are 7 DPI settings, simply tap the DPI adjustment button to switch between office mode and game mode. With RGB technology backlit, you can customize different lighting effects for yourself. This also increases the competitive atmosphere of the game and brings up your concentration. You can also set and configure all the RGB effects and DPI on our free software program.

In addition, the geometric shell design is suitable for the palm providing you with ergonomic comfort. The Zephyr Pro has a honeycomb shell that helps keep the weight low at around 68g/2.40 ounces.The surface of Zephyr Pro features a delicate matte coating, which is both greaseproof and fingerprint-proof. The mouse feet are made of PTFE material to ensure a smooth movement. and with a 1.8m paracord cord, which is soft enough to reduce the interference caused by friction while being durable.

The Zephyr Pro gaming mouse has 8 inputs, including its scroll wheel. The buttons are well laid out, with our thumb resting nicely on the forward and back buttons as we move the mouse around. The cooling system button and RGB lighting cycle button are sitting beneath the mouse.

“Zephyr Pro’s implementation should deliver flawless tracking, even if you move the mouse as fast as you can.” said Gary Lin, the product designer, “ The ergonomic symmetric design is for great hand feeling and stress-free use. I love the built-in RGB lit fan as I am the one with active sweat glands that produce excessive sweat while gaming. The right mouse is the most critical weapon in your PC-gaming arsenal.”

Specification
Physical Spec
Length: 131.0 ± 0.5mm
Width: 65.7 ± 0.5mm
Height: 40.50 ± 0.5mm
Weight: 69g (mouse only)
Cable length: 1.8m
Tracking Performance
Sensor: PMW3389
Resolution: 100-16000 dpi
Maximum acceleration: 50G
Maximum speed: 400 IPS
Switch type (Main): OmronⓇ Mechanical Rated For 50 Million Clicks
Polling rate: 1000hz (1ms)
Durability
PTFE footpad: ＞250km service life
Other features
Onboard memory: Adjustable dpi settings (Can save up to five customizable files)
16.8M RGB LED: 7 default lighting effects(More settings are available via the software)
Marsback Zephyr Pro cord: Soft elastic cable
Software Support: Adjust RGB effects, DPI, macros and other features

Price and Availability

The Zephyr Pro gaming mouse is now available with a price starting at $69. Users can get one at US$59 with the discount code while purchasing on Marsback’s official website.

Adam Smart Director of Product Gaming at AppsFlyer

AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out

Published

1 hour ago

January 14, 2026

GamingAmericas.com

appsflyer-state-of-gaming-report:-ai-is-flooding-mobile-gaming-marketing-channels-and-raising-the-cost-of-standing-out

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.

“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”

Additional key insights from the State of Gaming for Marketers 2026

Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.

Methodology

AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.

The full report is available at: appsflyer.com/resources/reports/gaming-marketers/

The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

Published

4 weeks ago

December 20, 2025

Wladimir P.

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

Battle of the Tribes

POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER

Published

1 month ago

December 3, 2025

Wladimir P.

polytopia-world-championship-2025-breaks-record-participation-as-finals-draw-closer

Reading Time: 2 minutes

Celebrated strategy game The Battle of Polytopia confirms its first ever World Championships has exceeded expectations with over 10,000 sign-ups in its qualifying rounds. While no stranger to tournaments, previously hosting smaller scale, local tournaments called ‘Polysseums’, developer Midjiwan’s first step into global esports has been met with extreme success. The inclusive esports event has a $10,000 prize pool and will conclude on 6 December 2025, 14:00-21:00.

The finals will take place in front of a live-studio audience, with expert commentary and a chance to peek behind the scenes at Midjiwan itself. First place will receive $4,000, the runner-up will take away $2,000, the third and fourth place finishers will get $1,500, and the fifth and sixth place $500.

The Polytopia World Championship 2025 is being hosted by eSports platform, Challengermode, who Midjiwan has relied on for its monthly local tournaments since 2022. Midjiwan also partnered with Black Molly Entertainment to help organise and manage the event. Black Molly Entertainment have years of experience managing eSports tournaments, with notable events including the Geoguesser World Cup and CS:GO Pinnacle Cup Championship.

Midjiwan has worked closely with its community to ensure engagement is high with each round, building a bespoke ‘Spectator Mode’ into the game so fans can watch each game live through the game itself. In the spectator mode the viewer has visibility of all players simultaneously, with stats on how many cities, technologies, kills and more available for quick access.

Christian Lovstedt, CEO of Midjiwan commented:
“Polytopia has always been about welcoming all kinds of players into the world of 4X strategy. That’s why our championship is open to everyone – not just pros with sponsors. We’ve been thrilled at the amount of interest this tournament received from our community, reaching participation numbers way beyond our expectations. We’re excited to bring the finalists to Stockholm and can’t wait to see the strategies that emerge.”

The Polytopia World Championship 2025 kicked off in September, with its ‘Battle of the Tribes’ qualifying round – weekly battles where players competed to be the best in each of the game’s 12 tribes. After an exciting six weeks, the top player from each tribe faced-off, reducing the qualifiers to six finalists. These six winners are listed down below.

Tribe	Qualifying Player
IMPERIUS	ArthurL248
BARDUR	slimmingboy
OUMAJI	Dreamlander3000
HOODRICK	Theetat
XIN-Xi	LeLiberateur
LUXIDOOR	Meisterlampe

Recaps of each round of the tournament prior to the finals can be watched on the official Battle of Polytopia YouTube channel.

Part 1: Polytopia World Championship 1st Qualifiers Wrap-Up – BARDUR, IMPERIUS, KICKOO, ZEBASI
Part 2: Qualifiers Wrap-Up – Oumaji Hoodrick Yadakk & Quetzali – World Champoinship 2025
Part 3: Final Qualifiers Wrap-Up – Xin-Xi, Luxidoor, Ai-Mo & Vengir – World Championship 2025
Face-off stream: https://youtube.com/live/GnU6mWPoJiY?feature=share

To watch the finals live on December 6,visit here: https://polytopia.io/stream/

To stay up to date on the Polytopia World Championship 2025, or purchase one of the limited tickets for the live event, visit the official website or join the Official Polytopia Discord.

The post POLYTOPIA WORLD CHAMPIONSHIP 2025 BREAKS RECORD PARTICIPATION AS FINALS DRAW CLOSER appeared first on European Gaming Industry News.