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Game ON Mid Sweden Takes Mentorship to the Next Level

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Innovative Skill-Up Program gets support from leading industry lights from all over the world and big names including Sega, Ubisoft & Dice

Mid Sweden’s newest gaming hub, rapidly making its mark on the international stage, today revealed top names from leading global game companies who are flocking to support one of Europe’s most exciting upskilling opportunities for prospective game industry employees. Mentors from Ubisoft, Paradox Interactive, and Sega are amongst the first to bring their expertise to Game ON’s ambitious Skill-Up participants. The impressive roster of industry mentors continues to grow, offering unparalleled expertise and unique insights to the Game ON programme.

Mentors, including industry giant Ubisoft, will supply invaluable industry insight, feedback, and support throughout the year. With a host of experienced people leading this programme the participants are in a unique position where the mentors can directly advise on all aspects of how to develop a career within the gaming industry, whether that be business development, marketing, pitching, and other key areas for a successful game development strategy.

A large part of the success of Game ON Mid Sweden can be attributed to Patty Toledo, the irrepressible leader of the program who has tapped into her international network to recruit some of the best mentors in the industry: “Mid Sweden is the most up and coming area for the games industry, and to get the support from such innovative companies, on a global scale, to participate in the Skill-Up program amplifies to the rest of the world that mid-Sweden is now on the map”, said Toledo.. “The SkillUp program is the most comprehensive program that mid-Sweden has to offer,  consolidating future thriving careers in Sweden’s growing games industry, and taking them to the next level.”

Game ON is a huge attraction for international participants who are looking for a breath of fresh air after a year of industry turmoil. The beautiful area of Västernorrland offers the perfect place to invest in individual development and contribute to the thriving Swedish economy. This rapidly growing gaming hub will undoubtedly attract participants that recognise the great potential that mid-Sweden has to offer for the gaming industry, and who are determined to gain more knowledge and experience within this $180 billion industry.

With Game ON’s new pool of mentors, they have the opportunity to teach and train the future of prospective games industry talent and will contribute enormously to the future of gaming. For candidates, the wealth of knowledge that mentors are looking to pass down is an invaluable opportunity, and undoubtedly an opportunity they will seize with both hands.

Game ON, mid-Sweden’s new creative and innovative non-profit project, grew from a desire to make waves within the gaming industry and build tangible opportunities in Vasternorrland. The popular creative hub is forging a name for mid-Sweden in international markets, as mentors are joining from all over the world to provide education, resources, and creatives from within the games industry.  The main objective of the mentors is to advise, provide and inspire the program’s participants, catapulting them into success in the gaming sector, and allowing them to thrive within their new areas of expertise.

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Codere Online

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

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RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.

The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.

This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.

Dima Reiderman, CCO at RubyPlay, commented:

“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”

Sarit Adania, Head of Casino Product at Codere Online, added:

“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”

The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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François LaFlamme

Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game

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Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.

As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.

With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.

All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.

Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.

“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.

The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bet on Games

Bet on Games Premieres Ranch Robbery — Rugged, High-Octane Crash Experience

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Bet on Games unveils Ranch Robbery, a fresh crash game that infuses the wild spirit of the Wild West into the rapidly expanding instant category. The launch enhances the brand’s crash lineup with an audacious thematic approach and performance-oriented features.

As a key segment within the BETCORE ecosystem, Bet on Games keeps growing its instant and crash portfolio, now surpassing 200+ titles ready for integration. With Ranch Robbery, the brand expands its crash offerings, merging established gameplay mechanics with a unique Western theme aimed at distinguishing itself in competitive environments and captivating action-oriented players.

About the Game

Ranch Robbery takes place in a uniquely designed frontier setting where tension escalates in real time. A cowboy dashes across the ranch as the multiplier rises dynamically. The more extended the run lasts, the greater the possible payout; however, if the escape concludes before cashing out, the wager is forfeited.

Every round lasts merely seconds, resulting in a quick decision-making cycle and continuous adrenaline.

The post Bet on Games Premieres Ranch Robbery — Rugged, High-Octane Crash Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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