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Game ON Mid Sweden Takes Mentorship to the Next Level

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Innovative Skill-Up Program gets support from leading industry lights from all over the world and big names including Sega, Ubisoft & Dice

Mid Sweden’s newest gaming hub, rapidly making its mark on the international stage, today revealed top names from leading global game companies who are flocking to support one of Europe’s most exciting upskilling opportunities for prospective game industry employees. Mentors from Ubisoft, Paradox Interactive, and Sega are amongst the first to bring their expertise to Game ON’s ambitious Skill-Up participants. The impressive roster of industry mentors continues to grow, offering unparalleled expertise and unique insights to the Game ON programme.

Mentors, including industry giant Ubisoft, will supply invaluable industry insight, feedback, and support throughout the year. With a host of experienced people leading this programme the participants are in a unique position where the mentors can directly advise on all aspects of how to develop a career within the gaming industry, whether that be business development, marketing, pitching, and other key areas for a successful game development strategy.

A large part of the success of Game ON Mid Sweden can be attributed to Patty Toledo, the irrepressible leader of the program who has tapped into her international network to recruit some of the best mentors in the industry: “Mid Sweden is the most up and coming area for the games industry, and to get the support from such innovative companies, on a global scale, to participate in the Skill-Up program amplifies to the rest of the world that mid-Sweden is now on the map”, said Toledo.. “The SkillUp program is the most comprehensive program that mid-Sweden has to offer,  consolidating future thriving careers in Sweden’s growing games industry, and taking them to the next level.”

Game ON is a huge attraction for international participants who are looking for a breath of fresh air after a year of industry turmoil. The beautiful area of Västernorrland offers the perfect place to invest in individual development and contribute to the thriving Swedish economy. This rapidly growing gaming hub will undoubtedly attract participants that recognise the great potential that mid-Sweden has to offer for the gaming industry, and who are determined to gain more knowledge and experience within this $180 billion industry.

With Game ON’s new pool of mentors, they have the opportunity to teach and train the future of prospective games industry talent and will contribute enormously to the future of gaming. For candidates, the wealth of knowledge that mentors are looking to pass down is an invaluable opportunity, and undoubtedly an opportunity they will seize with both hands.

Game ON, mid-Sweden’s new creative and innovative non-profit project, grew from a desire to make waves within the gaming industry and build tangible opportunities in Vasternorrland. The popular creative hub is forging a name for mid-Sweden in international markets, as mentors are joining from all over the world to provide education, resources, and creatives from within the games industry.  The main objective of the mentors is to advise, provide and inspire the program’s participants, catapulting them into success in the gaming sector, and allowing them to thrive within their new areas of expertise.

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Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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