Eastern Europe
Gaming Corps and Superbet partners exclusively in Romania
Swedish game developer Gaming Corps is partnering with Superbet, the largest operator in Romania, for distribution of the Company’s iGaming products. In addition, Superbet will offer Gaming Corps’ upcoming Multiplier Games, within the new iJect series, exclusively on the Romanian market for a period of three months.
Gaming Corps and Superbet has today signed an agreement whereby Gaming Corps’ current and future portfolio of iGaming products will be distributed via aggregator to Supetbet’s affiliated online casinos. The agreement also entails for Superbet to offer Gaming Corps’ upcoming Multiplier Games exclusively in Romania for a period of three months.
“Adding Superbet to our growing list of operators means a significant step forward in building the Gaming Corps distribution capacity. Superbet is a prominent, sizeable provider, and this partnership will have an impact on the total volume of bets made on Gaming Corps products. With this agreement we continue with our chosen strategy of adding more exclusive partnerships and thus ensuring that our games are given a prominent position towards the end users on the online casinos on which they are offered.” says Juha Kauppinen, CEO, Gaming Corps.
“We welcome Gaming Corps to the Superbet fold, they are a driven new provider with an exciting portfolio. I believe their content, specifically the upcoming Table Games and Multiplier Games, will do very well with our key target audiences.” says Nicholas Yu, Live Casino and Gaming Content Manager, Superbet
“I want to convey my gratitude towards Superbet for an already thriving partnership. The Superbet team is highly professional and experienced, and I know we at Gaming Corps will benefit greatly from their input and advice. We will offer modern, attractive content and in-game branding opportunities built directly on the end user feedback provided by Superbet, to ensure a win-win partnership and high earnings for both parties.” says Mats Lundin, Chief Commercial Officer, Gaming Corps.
Multiplier Games is a relatively new category of games within iGaming, inspired by crypto currency “crash games” on which the fundamental functionality of betting on a moving object is based. As the object moves forward or upward, the bet multiplier increases, and the player must decide whether to leave the game early or dare to hold on for a larger payout. The games are quick and intuitive, and in increasing consumer demand as of late, with the community aspect having significant bearing on their popularity. The concept of players being able to follow the choices of other players betting on the same round adds to the excitement and attraction. Gaming Corps has three Multiplier Games currently in production under the new product line iJect.
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Eastern Europe
EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee
EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees.
In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.
EveryMatrix has also surpassed the 1,000-employee mark, just 16 years after it was founded in 2008. The company’s purely organic growth has sky-rocketed in the last four years, with the number of staff increasing by 90%, up from 525 employees in 2020 to 1,000 today. The business announced record profitability in 2023.
The new office is situated near University Square, the city’s focal point with the central location streamlining commute times, making it easily accessible to employees, clients, and partners.
Equipped with a large in-house gym, spa, pool, garden and state-of-the-art amenities across six dedicated floors, as well as free electric car charging points for all staff to encourage switching from fossil fuelled transport, Arghezi 4 was designed to offer the best working experience and environment, catering to the diverse needs of EveryMatrix’s employees.
Click here for an exclusive glimpse into the office and the benefits and features of the building’s beautifully crafted interiors.
The building meets rigorous LEED V4 Gold green certification using sustainable construction practices to minimise environmental and human health risks. Employing building materials and construction methods that are not harmful to the climate and environment, the new office sets a new standard for corporate and environmental responsibility.
Ebbe Groes, Group CEO, EveryMatrix, said: “Building our own HQ has been very exciting but has equally involved a great deal of work. This is our first purpose-built office here, so its opening, combined with our 1,000th employee represents a special moment in the company’s 16-year history.
“We are continually investing in the development of the business and its culture for both the well-being of our employees and to futureproof EveryMatrix, and I know from speaking to many of the teams here that it ticks all the boxes for our colleagues’ happiness.”
Marius Iancu, Global Head of HR, EveryMatrix, added: “This building is not just a new office; it also serves as an important part of our talent acquisition strategy from 2024 onwards. Every one of its elements has been designed to position EveryMatrix as an employer of choice and provide our teams with a work-life experience that goes beyond expectations.”
Eastern Europe
Wazdan boosts Romania footprint with Totogaming deal
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further bolstered its presence in the regulated Romanian market after partnering with Totogaming.
The agreement has initially seen Wazdan provide 12 of its most popular titles to the online casino, including Magic Spins™, Hot Slot™:777 Rubies, Sizzling Eggs™ and the player-favourite Coins™ series.
Following the first tranche of games, more will be rolled out over the coming months as the supplier continues to deliver proven titles that resonate well with local customers.
It is the latest commercial expansion by Wazdan, which has enjoyed a strong start to the year, launching a number of key titles as well as undergoing a rebrand, which was revealed at ICE London.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Our commercial expansion into key European regulated markets is a focal point for us, and we’re very happy to further grow our Romanian footprint in partnership with Totogaming.
“Our products have been well received in Romania already and we’re confident that we can add more value to Totogaming’s casino offering.”
Totogaming’s Product Directions Development Unit Manager, Kamօ Mayilyan said: “Wazdan has a reputation for creating exceptional, tech-friendly products and we’re delighted to add 12 of its best-performing games to our online portfolio.
With a long-term approach to our rollout collaboration, we look forward to enjoying an exciting relationship together.”
Eastern Europe
Betano and the Romanian Football Federation extend partnership until 2030
Betano, Kaizen Gaming’s premium brand, announced the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s and FRF’s shared commitment to promoting excellence in sport in Romania.
Over the past two years, Betano and FRF have combined their vision and expertise for the growth of the Cupa Romaniei Betano, one of the most loved football competitions in Romania. The current competition season introduced a new format of the Cup, bringing the game closer to the fans in the stands and at home.
As part of the collaboration, Betano has been actively involved in marketing efforts, working alongside an extensive ecosystem of partners, including FRF, media partners and representatives of the teams that qualified for Cupa Romaniei Betano’s group stage. Their common goal is to develop campaigns that will increase the visibility of the competition and facilitate engaging football fans even more. The latest initiative is the development of the TV and digital show Bate Cupa. This is the first show putting a spotlight on all 24 qualified teams and showcasing the players’ skills in an unconventional and entertaining way.
Both Betano and FRF are dedicated to delivering even more initiatives to support Romanian football within this year.
“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights. The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher. The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility”, said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, owner of Betano.
On his part, the President of the FRF, Răzvan Burleanu, commented: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football. Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup”.
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