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Entain’s PartyCasino and PartyPoker Brands Partner with McLaren Racing
Entain, the leading global sports betting and gaming entertainment group, is pleased to announce that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with McLaren Racing starting from the 2021 Formula 1 season.
Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on 23 May at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Riccardo.
Through the partnership, Entain will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all new activation platform called Access featuring:
• McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
• Competitions to win access to the McLaren Technology Centre
• Shared promotions throughout the companies’ social media channels
• Jointly developed marketing content
In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.
Commenting on the new partnership, Entain’s CEO Jette Nygaard-Andersen said:
“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology. This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”
Zak Brown, CEO of McLaren Racing said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers.
“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”
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Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
Arizona Department of Gaming (“ADG”) Intelligence Agents, with aid from the Arizona Department of Public Safety (“AZDPS”), successfully concluded an investigation into an alleged illegal gambling operation involving gun raffles in Tucson, Arizona.
This operation resulted in the arrest of two (2) individuals, who face multiple felony charges, and the seizure of four hundred and fifty-two (452) firearms, plus ammunition, firearm accessories, over $4000 in cash, and bank accounts.
“Record-breaking seizures like this only further highlight the criminal activity that illegal gambling establishments attract when they go unregulated, posing a significant threat to public safety,” said Jackie Johnson, Director of the Arizona Department of Gaming. “I commend the exceptional work of our ADG Intelligence Unit for their unwavering dedication in investigating and addressing illegal gambling activities throughout the state. Their thorough and diligent efforts play a crucial role in protecting the public and ensuring compliance with Arizona’s gaming laws. I also want to extend my appreciation to our partners at the Arizona Department of Public Safety for their vital support during this enforcement operation.”
“I would like to congratulate the Arizona Department of Gaming on this sizable seizure of weapons and ammunition. Thanks to their efforts, two criminals are off the streets, and over 450 firearms are no longer available for criminal use.” Said Colonel Jeffrey Glover, Director of the Arizona Department of Public Safety. “I’m proud of the work done by my agency and we will continue to assist any law enforcement agency that requests our help. Collaboration between agencies in the State of Arizona is stronger today than ever, and the AZDPS will always be dedicated to those continued partnerships.”
Following this recent enforcement action, the Arizona Department of Gaming urges residents to exercise caution when conducting raffles, bingo, or other forms of social, amusement, or charitable gambling to ensure they are in full compliance with the law. ADG takes complaints about illegal gambling seriously. To report suspected illegal gambling activity, visit our website, call (602) 255-3886, or email [email protected]. You can remain anonymous.
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
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