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Annual insight report from WhichBingo suggests Bingo halls will continue to face a steady decline in numbers, as online popularity soars
The popularity of traditional Bingo halls is continuing to decline as audience demographics shift and the popularity of online bingo sites has soared in lockdown. The findings were part of the annual insight report by WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, which found a significant shift in the Bingo industry to younger online consumers during the COVID-19 pandemic.
The 2021 WhichBingo survey found that 45% of respondents said they prefer to play bingo online, while only 28% of the same respondents said they would prefer to play in a land-based hall. The report reveals player numbers at bingo halls are continuing to decline year on year since 2007, and the rise in popularity of online bingo has seen many players swap their weekly night out for time spent online.
Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:
- Facebook is the social media platform of choice for bingo community groups
- Being part of an online bingo community is considered “very important” by 20% of players, according to the survey
- The social aspect of land-based bingo halls is perhaps the most difficult element to recreate, and 41% chose “the atmosphere” as their favourite part of attending a hall.
Facebook is the most likely place to find online bingo players gathering on social media, with 40% of survey respondents saying that is where they would like the online bingo community to exist. Website forums (27%) remain more popular than channels like Twitter (21%), Twitch (16%) and Discord (14%), showing that the most up-to-date platforms are not necessarily the places bingo players want to gather.
The report revealed that changing demographics might be behind behaviour shifts. There has been a significant increase in younger men playing online bingo, but the report’s findings show that it is still women between the ages of 25 – 54 that are the more likely grouping to play online bingo. The overall shift to a younger player demographic, with 25 to 54 now the most represented age range (83% of respondents), confirms an industry step-change and growing preference for online bingo.
The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.
Stuart Simms, CEO of XLMedia PLC Group: “Our reports have shown for several years now that the demographic playing bingo has been changing gradually and there has been a marked shift away from going down the bingo hall mid-week with friends to those playing online. Of course this has all been exacerbated by the pandemic and bingo halls being forced to shut by the government’s regulations. It seems online bingo’s appeal is now reaching people earlier in life, with those 25 to 54 now the most represented age range.
“It’s obviously hugely encouraging to see so many younger people enjoying the game and that it’s popularity is growing faster than ever. Of course, the questions on everyone’s lips will be how many of these changes have been caused by the pandemic and how many people will return to old habits when bingo halls are reopened to the public on May 17th. We think it’s important bingo retailers understand their new audiences and rethink how they communicate to them going forward.”
The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/
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GiG: Extension of agreement with Betsson enables expansion into new and regulated markets
GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.
The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.
The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
The post GiG: Extension of agreement with Betsson enables expansion into new and regulated markets appeared first on European Gaming Industry News.
Latest News
Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas!
It’s time to don your Santa hat and take to the icy seas in Boat Bonanza Christmas! This holiday twist on the beloved Boat Bonanza series invites players to brave the frosty waters to reel in some seasonal catches. But, be warned – the ocean is just as unpredictable as ever, even with a layer of festive cheer!
The latest release brings a jolly makeover to the hit sea slot series. Following the sun-soaked fishing trips in Boat Bonanza Colossal Catch and the Australian adventure of Boat Bonanza Down Under, this holiday-themed instalment transforms the high seas into a winter wonderland. Players can look forward to unique festive surprises, including bauble-bedecked marine life and a Swordfish dressed in seasonal cheer.
Players will spin across the 5×4 reels, lining up symbols beneath two holiday-themed fishing boats that sit atop the reels, casting their nets for a chance to scoop up Instant Win fish. The game’s special features, including the Mega Catch Feature and the Free Spins round, come with festive twists to keep players engaged. The exclusive Swordfish symbol is wrapped in holiday colours and delivers big multipliers, adding to the excitement of the sea slots experience!
Fans of Boat Bonanza and other popular sea-themed slots like Mega Don Feeding Frenzy and Sea Hunter will feel right at home, with added holiday magic throughout. The game’s visuals also embrace the season, with snow-topped reels, sparkling buoys, and a beautifully frosty coastline, creating an ideal winter-themed experience for players seeking festive entertainment.
George Olekszy, Head of Game Retention at Play’n GO said: “We wanted to bring some holiday cheer to our beloved Boat Bonanza series, and Boat Bonanza Christmas does exactly that. It’s the same gameplay our players know and love, enhanced with festive touches to keep things engaging. We can’t wait to see players reel in some big holiday hauls this season!”
Boat Bonanza Christmas adds festive charm to the Play’n GO portfolio, giving fans a cheerful time as they chase wintry waves.
The post Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas! appeared first on European Gaming Industry News.
Industry Awards
Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open!
Gear up, gaming fam! Scatters Club Awards, the first-ever online awards exclusively for gambling streamers, is back for its second year with nominations now open! This time, it’s an award for everyone — whether you’re a seasoned streamer, an enthusiastic fan, a media creator, or a valued partner in the gaming industry.
The big event will air live on February 27th, 2025, but the journey starts here. With new and revamped categories, this year’s awards shine a spotlight on community spirit, honoring every contributor to the streaming universe. With a stronger focus on fan-voted awards, the Scatters Club Awards 2025 is truly an Award FOR Everyone!
FOR streamers: it’s time to show off your personality, skills, and style
From gut-busting reactions to out-of-this-world outfits, we’ve got a category for every type of streamer. Whether you’re the life of the party, the master of cringe, or the ultimate fan favorite, we want you to take the stage. And this isn’t just about winning – it’s about bringing your unique self to the community and making your mark. Here’s a peek at some of our main categories:
- Most hilarious reaction to a win. The kind of reactions that make everyone feel the joy.
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- Most bright reaction to a lose. It’s all about rolling with the punches, showing positivity, and making even the losses fun.
- Coolest background. Flex your style with the most creative backgrounds – virtual or real!
- Craziest outfit. Wild looks, eye-popping costumes, and unforgettable streaming style.
- Best streamer collaboration. For those who know that two streamers are better than one. Double the fun, double the win!
- Community champion. For those who go above and beyond to keep their fans engaged and connected.
- Rising star. Recognizing new legends-in-the-making in the gambling streaming world.
- The best cringe. Because sometimes, it’s the awkward moments that make the best memories.
- Streamer bestie. For the most-loved streamer, chosen by the fans themselves.
- The best female streamer. Celebrating the incredible women making waves in gambling streaming.
FOR fans: back your favorite streamers and enjoy the view
Let’s face it: fans are the real MVPs. Without you, there would be no one to cheer on those epic wins (or laugh at the spectacular fails). Not only do you get to vote and send your favorite streamers straight to the top, but you can also enjoy the chance to snag some loot yourself! So, get ready to show some love, vote like crazy, and who knows? Maybe your streamer will win, and you’ll walk away with a prize too!
FOR partners: let’s build a stronger iGaming world
This one’s for our partners – you’re the foundation of the iGaming universe! It’s your chance to join forces with the most creative, innovative, and downright legendary streamers and fans. Together, we’ll keep pushing the boundaries of entertainment and create a space where engagement and pure awesomeness go hand in hand. You bring the spark, and we’ll keep the fires burning with some seriously fun vibes. Let’s make the iGaming world stronger, louder, and just a little bit more outrageous.
FOR media: get in on the most hilarious and inspiring moments
Think you’ve seen it all? Think again! The Scatters Club Awards 2025 is where streaming culture goes off the rails in the most unexpected and hilarious ways. We’re talking laughs, tears (of joy, mostly), and unforgettable moments that will make your feed the talk of the town. Covering this event is like finding a goldmine of meme-worthy content, fan interactions, and jaw-dropping reactions.
The post Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open! appeared first on European Gaming Industry News.
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