Latest News
How have state lotteries embraced mobile solutions?
During this year of a global pandemic, where gaming rules and habits have completely changed, Custom has recorded and developed solutions suitable to a wide range of applications, with the target to listen and support the market in the best way.
Today “digital transformation” is not a differentiating element, but the minimum essential element to be competitive: social distances and maximum attention to hygiene are the two main aspects at the base of all markets; for these reasons, mobile solutions will be the main characters for the next 6 months.
Pandemic has brought to deep changes on markets habits. Custom has promptly reacted and will continue to invest to propose the right solutions. All digital and self-service solutions saw an important acceleration. Realities as Custom make the difference thanks to different expertises and transversal solutions given to Gaming & Betting market, to help at maximum players, workers, employees and Governments.
Despite self-service and scanning solutions big increase, Custom is registering a great interest in lotteries market for the hardware, software and services that can combine the forces: Kube II Lottery and P3 printers, which have distinguished themselves worldwide being speedy, reliable and above all extremely robust printers, combined with multi-platform terminals are increasing customer satisfaction and gaming experience. Alessandro Mastropasqua, Head of Corporate Marketing & Press Communication of Custom Group comments: «Offering technology to support gaming, lottery & betting and to support the consumer is the goal we have always pursued».
Covid-19 pandemic has prompted retail to evolve traditional store towards greater interaction between online and offline, the same we think is going on also in gaming, lottery and betting, between digital platforms and physical betting stores. Custom has improved all digital solutions through Netrising, a company of Custom Group, today leader in Italy for APPS development.
Particular mention to AR (increased reality) solutions, introduced in latest ICE editions, launching additional multimedia elements not found in real life (Custom has been the first firm presenting these augmented solutions to support the hardware both online and offline modes) and to Color R-evolution through “TK306, the smallest Electro-Photographic printer for a simple and fast color layout customization”, a solution capable of “increasing graphic appeal” to enjoy a unique, special color experience. Hardware + software: the genuine extra multimedia content, included even in protected environments and existing gaming software. The real solutions for the new future: an integrated solution capable of “increasing information and content” to enjoy a unique, specialist gaming experience. Custom has improved hardware with easy-to-use technologies with the most innovative Augmented Reality Experience.
Nowadays, Augmented Reality is highly technological support from both a commercial and a corporate viewpoint. It’s a genuine tool that should be included in business strategies that increasingly have to deal with highly competitive markets such as Gaming, Lottery and Betting. Custom has developed fully customized solutions that guarantee our representatives’ unique live experiences, in-store, or through online channels; solutions to present products to clients for purchasing and as part of training or maintenance”. As ever, Custom has the ability to develop technology in-house, customizing it on the basis of client needs. It is essential to understand the technology best suited to the target and then, as a result, to choose how to overlay multimedia elements onto the real world. This way, the Group can offer a range of applications that can be used in-store or externally to customize the gaming experience as part of Gaming, Lottery and Betting. Genuine, innovative solutions to provide extra content, to present new products, to introduce specific promotions and even to interact with the services while ensuring optimized costs, continuous training and an “always-on” service. There are numerous, solid benefits linked to new solutions presented by Custom Group; the effects can be used to increase business and to create customer loyalty but also as part of promo communication, for example on social networks in Instagram Stories.
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Aviatrix
Aviatrix expands into Venezuela with FacilitoBet
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
Latest News
Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
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