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Entain Launches Technology-led Player Protection Initiative Across UK Brands

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Leading betting and gaming operator Entain has launched a technology-led player protection initiative known as ARC (Advanced Responsibility and Care) to identify UK customers at greatest risk of potential financial problems and proactively implement staking limits and tighter affordability checks.

Entain’s affordability framework under ARC uses open source and commercially available data on customers combined with behavioural indicators. Its data scientists have built models for customers demonstrating varying levels of potential financial risk which are now live on affordability across all the company’s 14 UK brands.

“We have been working on player affordability concepts for the past 18 months as part of our ARC affordability programme. This aims to identify relevant limits at the right time to protect customers whom our technology has identified as being vulnerable, or particularly at risk,” Peter Marcus, Group Operations Director at Entain, who is leading the ARC initiative, said.

“For those we believe are at most financial risk, we set limits which only increase if those individuals share certain information about their affordability. This means the vast majority of customers who show no indications of financial risk can still bet with us freely. We think this is an important step in preserving personal freedoms, and will also greatly benefit the horse-racing industry, which is concerned about the impact of blanket measures on its future viability,” Marcus added.

“We firmly believe that a more personalised, individual approach to player protection is the way forward which is why, for the most vulnerable customers, we have taken action as soon as we can. We are deeply committed to giving every customer the best experiences and protection we can, tailored to their particular needs,” Jette Nygaard-Andersen, Chief Executive of Entain, said.

Entain is continuing to develop ARC, with further models and behavioural indicators still in development, to include variable stake limits depending on the risk level of the customer. ARC is due to be fully live in the UK market across all Entain brands from this summer, being customised for specific countries internationally and different cultural norms later in the year.

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GoldenRace launches V5 mobile solution with unified app and WebGL branding

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GoldenRace has launched its next-generation V5 mobile solution, the supplier announced on 1 July 2026 in Malta. The company positions the release as a mobile delivery upgrade for its virtual sports and betting content, aimed at maintaining performance under high player traffic.

According to GoldenRace, V5 consolidates its previous architecture into a single application and “drastically reduces load sizes by 80–90%.” The company also said the platform is built “completely from the ground up” with a unified UI/UX designed to remain responsive across different network conditions.

On product features, GoldenRace said V5 introduces “advanced WebGL capabilities” to support high-fidelity graphics and operator-controlled branding. It also adds native gamification tools across games, including custom Tournaments, Leaderboards and Free Bets.

The company also outlined three mobile upgrades intended to reduce friction in the betting flow: a Lobby with modular layouts and a one-click toggle between scheduled and instant views; a next-generation Betslip with richer visual components and “smart organisation”; and dynamic Leaderboards with configurable funding and custom point logic.

GoldenRace said operators can switch to V5 by “changing a single line of code,” and added that a demo is available for operators evaluating the new mobile solution.

The post GoldenRace launches V5 mobile solution with unified app and WebGL branding appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming secures certification for Portugal iGaming market

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PopOK Gaming has obtained certification for the Portuguese iGaming market, adding Portugal to its list of regulated jurisdictions where it can offer compliant gaming content to licensed operators.

The company said the certification confirms it meets local regulatory and technical requirements and supports its strategy to expand in regulated markets.

PopOK Gaming did not disclose which regulator or test lab issued the certification, which products are covered, or the date the approval was granted.

Portugal continues to operate a ring-fenced regulated online gambling framework, with market access dependent on product approvals and operator licensing. For suppliers, local certification is typically a prerequisite to distribute content to licensed brands.

The post PopOK Gaming secures certification for Portugal iGaming market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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API

St8 adds game round replays to its single API platform

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Replay tool builds on St8’s graphical game round details and launches first with nine casino game studios.

St8 has launched game round replays, adding visual playback of completed casino game rounds to its existing single API platform. The company said the feature is designed to help operators verify outcomes faster and resolve player queries more efficiently.

The new capability builds on St8’s graphical game round details, which it said is already used by operators. With replays, support and operations teams can access a round’s visual playback to investigate gameplay disputes and respond to players with more transparency.

St8 also positioned the feature as a player engagement tool, with operators able to surface notable moments such as big wins and bonus rounds for promotional use.

Game round replays will initially support titles from AvatarUX, BGaming, Endorphina, Hacksaw, Peter & Sons, Pragmatic Play, Scatter Kings, Shady Lady, and Tequity Originals, with more providers to be added. St8 said the feature is delivered through its existing single API integration and requires no additional development work, and is intended to scale across multiple brands and regulated markets.

David Fall, Business Development Manager at St8, said: “Operators are under increasing pressure to deliver exceptional customer support while keeping operational costs under control. Our graphical game round details have become a trusted and widely used tool for operators, giving support teams quick access to the information they need to resolve player queries efficiently. Game round replays complement this capability by providing a visual playback of each round, helping teams resolve cases even faster and with complete confidence.

“Beyond operational efficiency, the feature also opens up new opportunities for engagement. Operators can showcase exciting gameplay moments, celebrate big wins and create richer player experiences – all through the same integration. Because game round replays are delivered through our existing single API, partners can access this functionality immediately while continuing to benefit from the simplicity and scalability that sit at the heart of the St8 platform.”

The post St8 adds game round replays to its single API platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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