BCLC
Highlights from New Horizons in Responsible Gambling 2021: Player Health Reboot: Resetting the Future

More than 320 attendees gathered virtually for BCLC’s ninth-annual New Horizons in Responsible Gambling Conference on March 9 and 10, 2021. Delegates and speakers logged on from across British Columbia and Canada, the United States, Ireland, Italy, New Zealand, England and Macau, among many other locations, to participate in 14 sessions addressing topics and findings around the theme: Player Health Reboot: Resetting the Future.
Keynote speaker Futurist Sanjay Khanna kicked off the conference with his address, Foresight in Gambling Innovation. Khanna detailed the converging-crisis era the globe is grappling with: large-scale environmental and societal changes and how this era will impact the future of the gambling industry. Khanna’s address intertwined how influences like climate change and the proliferation of smart phones and social media will affect player health, social resilience and the future concept of play. He offered suggestions for how operators, product designers and policy makers can use technology, innovation and diversity to ‘reset’ and prepare for a future that is positive, resilient and sustainable.
“Bringing together new creators and inclusive design to the context of disruption is hugely important,” Khanna said. “Player health needs to be player health by design and built in at the early inception of new products and services…What we might want to see out of all of this, is a vision for diverse and inclusive play in gambling.”
In her session, Is it Gambling? Breaking Down Esports, Video Games & Social Games, Dr. Brett Abarbanel, Director of Research at the International Gaming Institute at University of Nevada, Las Vegas examined the definition of gambling and how elements of gambling and chance appear in unexpected ways in video games, Esports, virtual reality and other applications.
“What do you think of when you think of the word, gambling?” she asked attendees. “A casino game, a slot machine, a poker game, the flipping of a coin at the start of a sports game, or when you role the dice in a board game?” Dr. Abarbanel examined how regulators in jurisdictions worldwide are examining these questions in determining the legality of emerging video-gaming elements like loot boxes.
“Game developers, toy designers, spectator-engagement tool creators who are putting these things together, may not even realize the potentially legal and certainly social ramifications of even just adding a simple random number generator to their games or other gambling-like elements.
“How we define gambling really starts to come into play,” she said.
In Breaking through the Sludge, Understanding Human Behaviour Bing Feng, Senior Research Associate at Behavioural Economics in Action at Rotman School of Management, discussed how gambling operators can address ‘sludge’: broadly described as any intervention that impedes positive-decision making, the opposite of a ‘nudge’.
“Reminding people of their goal, or making their goal more salient will increase their motivation to work towards it,” she said of one approach to encouraging healthy play.
Feng highlighted recent research drawing similarities between effective tools used to increase financial literacy and positive gambling behaviours, including: setting limits, tracking behaviours impulse control, risk perception and alternative activity-seeking.
“Key behaviours can help us design better interventions and solutions,” Feng said. “Sometimes we just need to pause, and take a moment to see what we can improve and how we can make things easier and better for our end user.”
In addition to these sessions, New Horizons offered participants sessions on the emerging risks associated with self-directed investing (day trading), a discussion around the regulatory practices of sports betting and how responsible gambling can catch up with the rise of cashless technology.
To stay connected with New Horizons and for information about future virtual sessions, please visit https://horizonsrg.bclc.com/
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Reminds Public to be Cautious of Illegal Online Casino Scams

BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLC’s official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
• Be on alert when a website or app asks for personal or financial information. BCLC’s verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
• Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
• Always verify the company and its services are real before providing any personal information.
• Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
The post BCLC Reminds Public to be Cautious of Illegal Online Casino Scams appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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