TAG Media and Gamblitude have launched affie.ai, a guided decision-making engine designed for iGaming affiliate managers. The companies said the product will make its debut at SBC Summit Malta, running 28–30 April.

At the event, affie.ai’s Elaine Gardiner, Alana Weldon and Wojtek Sznapka will demonstrate the platform to operators interested in becoming one of five launch partners. The companies said they are offering a “No Strings Attached” six-week trial to five operators.

affie.ai is positioned as a decision layer rather than an affiliate tracking platform or dashboard. TAG Media said the product is built on strategic frameworks the company has used across “50+ programme launches” over the past decade, while Gamblitude provides the data and analytics layer. Gamblitude was founded by former STS chief technology officer Wojtek Sznapka and former STS chief sportsbook officer Piotr Cerlak.

The companies said affie.ai provides data-informed recommendations covering deal structures, partner performance, programme optimisation and commercial risk insights, with the goal of reducing time spent on reporting and spreadsheet-based analysis.

Elaine Gardiner, Co-Founder of affie.ai says: “After 17 years managing affiliate programmes for operators including Cherry Casino, Ninja Casino and Rizk, I know what good decision-making looks like in this role and I know how rarely it’s supported by the right tools. affie.ai takes the strategic thinking our team applies every day and makes it available on demand and at pace: specific to your programme, specific to your data and ready when the affiliate manager needs it.”

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Aviator Studio Brazil has won two consecutive decisions in São Paulo rejecting SPRIBE’s request for an injunction aimed at stopping its operations, according to the company.

The latest ruling came from the São Paulo Court of Appeals (2nd Reserved Chamber of Business Law) on 16 April. The court declined to grant urgent relief and allowed Aviator Studio Brazil to continue operating with partners including Foggo Entertainment (Blaze) while the broader AVIATOR trademark dispute proceeds through the judicial process.

In its decision, the Court of Appeals cited three points highlighted by Aviator Studio Brazil: controversy over SPRIBE’s claimed exclusive rights to the “AVIATOR” trademark, no showing of imminent or irreparable harm, and the fact that Aviator Studio Brazil is operating under a licence from Aviator LLC, the effects of which will be assessed during the case.

The company also referenced a separate proceeding that SPRIBE announced on 15 April involving NSX Betnacional. Aviator LLC said neither it nor Betnacional were initially aware of that matter, and stated that once it became known, Aviator Studio Brazil moved to support Betnacional and assume responsibility for defending use of the AVIATOR brand.

Commenting on the decision, George Pruidze, CEO at Aviator Studio, said:

“Following two consecutive victories in both the trial court and appeal courts in São Paulo, it is clear there is no basis for the urgent measures sought by SPRIBE. Aviator Studio Brazil continues to operate lawfully under licence, and we remain fully committed to supporting our partners and defending the AVIATOR brand wherever necessary.

“As similar actions by SPRIBE continue to trigger proceedings in Brazil, including the ongoing matter involving Betnacional, we will continue to stand behind our partners and ensure the legitimate use of the AVIATOR brand is protected. We are confident that the same facts and legal position will continue to prevail as these cases progress.”

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Alea will return to SBC Summit Malta this year as a finalist in two categories: Game Aggregator of the Year and Employer of the Year. The company will also have founder Alexandre Tomic and COO Ramon Glieneke on the conference agenda on April 29.

Tomic is set to appear on the Product Visionaries stage in a session titled “Casino vs Sports: Can Gamification Truly Cross Over?” (April 29, 10:45h, Conference Room 2). The panel includes Brian Christner (Grand Casino Baden), Alexis Wicén (Unibo Ltd), and Mykhailo Kachanov (SlotCatalog.com), moderated by Shahar Attias (Hybrid Interaction).

Glieneke will join “The COO Horizon: Challenges and Opportunities in 2026/27” on the Risk, Regulation & Resilience stage (April 29, 15:00h, Conference Room 3). The session features Tim De Borle (Casumo), Chris McGowan (Scatters), and Tom McGovern (Flutter UKI), moderated by Joe Streeter (iGaming Expert).

In the release, Alea linked the two award nominations to its internal culture and operating model. “Quality comes from ownership, not just execution. That’s been at the core of Alea since day one. We’ve always focused on building an environment and a tribe where people feel trusted and take real responsibility for what they’re creating.
Seeing us nominated for both our product and our culture is a meaningful milestone. It shows that the foundation we’ve built is working, and that the team’s approach is consistent across everything we do,” said Alexandre Tomic, Founder of Alea.

Alea said it will attend with teams across Business Development, Account Management, Partnerships, and Marketing, and will be based at Booth D22.

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