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YouGov Poll Reveals Majority of Brits Oppose Betting Limits
A survey conducted by YouGov and commissioned by the UK Betting and Gaming Council (BGC) has revealed that the majority of British adults oppose betting limits imposed by politicians.
According to the poll of 1683 British adults, 51% are opposed to limits, compared to just 27% who support them.
Critics have said that setting limits could slash over £60 million from the amount of money horseracing receives from the betting levy.
The YouGov poll also found that 59% of UK adults agree that “if there are too many limits placed on people to bet,” they will shift to the unlicensed and illegal black market, compared to 10% who disagree.
A report by PwC last month revealed that the number of British punters using black market sites to place bets has increased from 210,000 to 460,000 in the past two years, while the amount staked with unlicensed operators had doubled from £1.4bn to £2.8bn.
Michael Dugher, chief executive of the BGC, said: “My view is that limits are good, which is why people betting are now strongly encouraged to set their own limits on how much they spend. Affordability checks are also a good thing. But technology enables betting companies to see where customers are starting to display what we call ‘markers of harm’. In this way, potential problem gamblers and others who may be more at risk could be subject to enhanced affordability checks.
“Such a move would potentially also have serious ramifications for horseracing in particular, which relies heavily on the money it receives from the betting levy.
“I hope politicians will also take heed of the findings and listen to voters in Northern and Midlands marginal seats – who will be key to the result of the next election – who are wary of being told by Westminster how to live their lives, especially in the wake of the Covid pandemic.
“The BGC fully supports the Gambling Review and we want to see big changes, but it’s important that ministers get those changes right.”
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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