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Relax Gaming sets the bar with Casino Content Supplier at EGR Nordics Awards

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Relax Gaming, the igaming aggregator and supplier of unique content has had its strong focus on localisation recognised, winning the Casino Content Supplier award at the EGR Nordics 2021 awards.

Awarded in recognition of the supplier’s outstanding contribution to the Nordic gaming industry, the aggregator and developer has been pioneering in its ability to offer a roster of 1500+ casino games and a diverse range of proprietary products, along with its ability to deliver high-quality partner content at unrivalled speed.

As such, growth for Relax has been rapid and it was this that particularly impressed the awards panel of judges. The company signed over 70 new commercial deals over the judging period, including Nordic leaders Svenska Spel.

Relax’s portfolio, including its own record-breaking proprietary content such as Money Train, Snake Arena and Money Train 2 has been strengthened and expanded by the content generated from its hand-picked third-party studios via its Silver Bullet and Powered By Relax programmes.

The judges were particularly impressed with Relax’s ability to offer studios a simplified route to market, as well as the company’s dedication to development in the Nordic markets, stating:

“The growth in numbers speaks well about Relax Gaming’s popularity both with operators and players. The business model supplies small and innovative studios with access to the big casinos to promote and nurture development and innovation in the Nordic markets.

“Moreover, focus on mobile as a distribution channel is in line with the current trends in the Nordic markets.”

Commenting on the award win, Simon Hammon, CPO at Relax Gaming sees the recognition as testament to the team’s ability to offer an unrivalled combination of cutting-edge content and unique distribution models. Adding:

Relax Gaming has continued to demonstrate its ability to deliver high-quality games that stand out in today’s saturated market. The likes of Money Train 2 epitomises our talent in creating innovative content that differentiates.

“It isn’t just our games that have helped us achieve this win though, hand-picked slots from our rising star studios supply our Nordic partners with games that make an impact. We understand that entertainment needs to be unique and we have found that by using business simplicity and truly understanding our clients, the benefits and results are huge.

“We’re truly honoured by the recognition this award represents and the fact that it validates our firmly held belief in the way we do business. A huge thanks goes to all at Relax, as well as our highly valued partners.” 

With a host of industry honours and accolades to celebrate in the last year alone, Relax has secured Casino Software Supplier at the 2020 EGR B2B Awards, Poker Supplier of the Year at The Gaming Intelligence Awards, as well as Slot Developer of the Year at December’s SBC Awards.

 

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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

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Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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